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Advertising, Public Relations, and Related Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030

  • ID: 5238049
  • Report
  • January 2021
  • Region: Global
  • The Business Research Company

FEATURED COMPANIES

  • Dentsu Inc
  • Omnicom Group
  • Publicis Groupe SA
  • WPP PLC
Advertising, Public Relations, and Related Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030 provides the strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services market as it emerges from the COVID-19 shut down.



Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for advertising, public relations, and related services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Advertising, Public Relations, and Related Services market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider advertising, public relations, and related services market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The advertising, public relations, and related services market section of the report gives context. It compares the advertising, public relations, and related services market with other segments of the design, research, promotional and consulting services market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, advertising, public relations, and related services indicators comparison.
Scope

Markets Covered:
1) By Type: Advertising Agencies; Billboard & Outdoor Advertising; Media Buying Agencies and Representative Firms; Print Advertising Distribution; Other Advertising Services; Public Relations; Direct Mail Advertising
2) By Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT & Telecom; Healthcare; Media & Entertainment
3) By Mode: Online; Offline

Subsegments Covered: TV; Digital; Print; OOH (Out-of-Home Advertising); Radio; Billboards; Street Furniture; Transit; Place-Based; Media Buying Agencies; Media Representative Firms

Companies Mentioned: WPP PLC; Omnicom Group; Publicis Groupe SA; Dentsu Inc; Interpublic Group of Companies Inc

Metrics Covered: Number of Enterprises; Number of Employees

Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, advertising, public relations, and related services indicators comparison.

Data segmentations: Country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Frequently Asked Questions about the Global Advertising, Public Relations, and Related Services Market

What is the estimated value of the Global Advertising, Public Relations, and Related Services Market?

The Global Advertising, Public Relations, and Related Services Market was estimated to be valued at $754.1 billion in 2021.

What is the growth rate of the Global Advertising, Public Relations, and Related Services Market?

The growth rate of the Global Advertising, Public Relations, and Related Services Market is 6.4%, with an estimated value of $966.0 billion by 2025.

What is the forecasted size of the Global Advertising, Public Relations, and Related Services Market?

The Global Advertising, Public Relations, and Related Services Market is estimated to be worth $966.0 billion by 2025.

Who are the key companies in the Global Advertising, Public Relations, and Related Services Market?

Key companies in the Global Advertising, Public Relations, and Related Services Market include WPP PLC, Omnicom Group, Publicis Groupe SA and Interpublic Group of Companies Inc.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Dentsu Inc
  • Omnicom Group
  • Publicis Groupe SA
  • WPP PLC
1. Executive Summary

2. Report Structure

3. Advertising, Public Relations, and Related Services Market Characteristics
3.1. Market Definition
3.2. Key Segmentations

4. Advertising, Public Relations, and Related Services Market Product Analysis
4.1. Leading Products/ Services
4.2. Key Features and Differentiators
4.3. Development Products

5. Advertising, Public Relations, and Related Services Market Supply Chain
5.1. Supply Chain
5.2. Distribution
5.3. End Customers

6. Advertising, Public Relations, and Related Services Market Customer Information
6.1. Customer Preferences
6.2. End Use Market Size and Growth

7. Advertising, Public Relations, and Related Services Market Trends and Strategies

8. Impact of COVID-19 on Advertising, Public Relations, and Related Services

9. Advertising, Public Relations, and Related Services Market Size and Growth
9.1. Market Size
9.2. Historic Market Growth, Value ($ Billion)
9.2.1. Drivers of the Market
9.2.2. Restraints on the Market
9.3. Forecast Market Growth, Value ($ Billion)
9.3.1. Drivers of the Market
9.3.2. Restraints on the Market

10. Advertising, Public Relations, and Related Services Market Regional Analysis
10.1. Global Advertising, Public Relations, and Related Services Market, 2020, by Region, Value ($ Billion)
10.2. Global Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Region
10.3. Global Advertising, Public Relations, and Related Services Market, Growth and Market Share Comparison, by Region

11. Advertising, Public Relations, and Related Services Market Segmentation
11.1. Global Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Advertising Agencies
  • Billboard & Outdoor Advertising
  • Media Buying Agencies and Representative Firms
  • Print Advertising Distribution
  • Other Advertising Services
  • Public Relations
  • Direct Mail Advertising
11.2. Global Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom
  • Healthcare
  • Media & Entertainment
11.3. Global Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Online
  • Offline
12. Advertising, Public Relations, and Related Services Market Segments
12.1. Global Advertising Agencies Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion) - TV; Digital; Print; OOH (Out-of-Home Advertising); Radio
12.2. Global Billboard & Outdoor Advertising Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion) - Billboards; Street Furniture; Transit; Place-Based
12.3. Global Media Buying Agencies and Representative Firms Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion) - Media Buying Agencies; Media Representative Firms
12.4. Global Print Advertising Distribution Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
12.5. Global Other Advertising Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
12.6. Global Public Relations Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
12.7. Global Direct Mail Advertising Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

13. Advertising, Public Relations, and Related Services Market Metrics
13.1. Advertising, Public Relations, and Related Services Market Size, Percentage of GDP, 2015-2025, Global
13.2. Per Capita Average Advertising, Public Relations, and Related Services Market Expenditure, 2015-2025, Global

14. Asia-Pacific Advertising, Public Relations, and Related Services Market
14.1. Asia-Pacific Advertising, Public Relations, and Related Services Market Overview
  • Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
14.2. Asia-Pacific, Advertising, Public Relations, and Related Services Market, 2020, by Country, Value ($ Billion)
14.3. Asia-Pacific, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
14.4. Asia-Pacific, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
14.5. Asia-Pacific, Advertising, Public Relations, and Related Services Market Metrics
14.5.1. Advertising, Public Relations, and Related Services Market Size, Percentage of GDP, 2015-2025, Asia-Pacific Countries
14.5.2. Number of Enterprises, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Enterprises, 2020, Asia-Pacific Countries
14.5.3. Number of Employees, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Employees, 2020, Asia-Pacific Countries
14.6. Asia-Pacific Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7. Asia-Pacific Advertising, Public Relations, and Related Services Market: Country Analysis
14.7.1. China Advertising, Public Relations, and Related Services Market
14.7.1.1. China Advertising, Public Relations, and Related Services Market Overview
14.7.1.2. China Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.1.3. China Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.2. Australia Advertising, Public Relations, and Related Services Market
14.7.2.1. Australia Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.2.2. Australia Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.3. Hong Kong Advertising, Public Relations, and Related Services Market
14.7.3.1. Hong Kong Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.4. India Advertising, Public Relations, and Related Services Market
14.7.4.1. India Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.4.2. India Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.5. Indonesia Advertising, Public Relations, and Related Services Market
14.7.5.1. Indonesia Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.5.2. Indonesia Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.6. Japan Advertising, Public Relations, and Related Services Market
14.7.6.1. Japan Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.6.2. Japan Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.7. Malaysia Advertising, Public Relations, and Related Services Market
14.7.7.1. Malaysia Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.8. New Zealand Advertising, Public Relations, and Related Services Market
14.7.8.1. New Zealand Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.9. Philippines Advertising, Public Relations, and Related Services Market
14.7.9.1. Philippines Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.10. Singapore Advertising, Public Relations, and Related Services Market
14.7.10.1. Singapore Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.11. South Korea Advertising, Public Relations, and Related Services Market
14.7.11.1. South Korea Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.11.2. South Korea Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.12. Thailand Advertising, Public Relations, and Related Services Market
14.7.12.1. Thailand Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.13. Vietnam Advertising, Public Relations, and Related Services Market
14.7.13.1. Vietnam Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

15. Western Europe Advertising, Public Relations, and Related Services Market
15.1. Western Europe Advertising, Public Relations, and Related Services Market Overview
15.2. Western Europe, Advertising, Public Relations, and Related Services Market, 2020, by Country, Value ($ Billion)
15.3. Western Europe, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
15.4. Western Europe, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
15.5. Western Europe, Advertising, Public Relations, and Related Services Market Metrics
15.5.1. Advertising, Public Relations, and Related Services Market Size, Percentage of GDP, 2015-2025, Western Europe Countries
15.5.2. Number of Enterprises, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Enterprises, 2020, Western Europe Countries
15.5.3. Number of Employees, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Employees, 2020, Western Europe Countries
15.6. Western Europe Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7. Western Europe Advertising, Public Relations, and Related Services Market: Country Analysis
15.7.1. Austria Advertising, Public Relations, and Related Services Market
15.7.1.1. Austria Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.2. Belgium Advertising, Public Relations, and Related Services Market
15.7.2.1. Belgium Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.3. Denmark Advertising, Public Relations, and Related Services Market
15.7.3.1. Denmark Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.4. Finland Advertising, Public Relations, and Related Services Market
15.7.4.1. Finland Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.5. France Advertising, Public Relations, and Related Services Market
15.7.5.1. France Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.5.2. France Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.6. Germany Advertising, Public Relations, and Related Services Market
15.7.6.1. Germany Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.6.2. Germany Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.7. Ireland Advertising, Public Relations, and Related Services Market
15.7.7.1. Ireland Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.8. Italy Advertising, Public Relations, and Related Services Market
15.7.8.1. Italy Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.9. Netherlands Advertising, Public Relations, and Related Services Market
15.7.9.1. Netherlands Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.10. Norway Advertising, Public Relations, and Related Services Market
15.7.10.1. Norway Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.11. Portugal Advertising, Public Relations, and Related Services Market
15.7.11.1. Portugal Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.12. Spain Advertising, Public Relations, and Related Services Market
15.7.12.1. Spain Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.13. Sweden Advertising, Public Relations, and Related Services Market
15.7.13.1. Sweden Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.15. Switzerland Advertising, Public Relations, and Related Services Market
15.7.15.1. Switzerland Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.15. UK Advertising, Public Relations, and Related Services Market
15.7.15.1. UK Advertising, Public Relations, and Related Services Market2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.15.2. UK Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

16. Eastern Europe Advertising, Public Relations, and Related Services Market
16.1. Eastern Europe Advertising, Public Relations, and Related Services Market Overview
16.2. Eastern Europe, Advertising, Public Relations, and Related Services Market, 2020, by Country, Value ($ Billion)
16.3. Eastern Europe, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
16.4. Eastern Europe, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
16.5. Eastern Europe, Advertising, Public Relations, and Related Services Market Metrics
16.5.1. Advertising, Public Relations, and Related Services Market Size, Percentage of GDP, 2015-2025, Eastern Europe Countries
16.5.2. Number of Enterprises, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Enterprises, 2020, Eastern Europe Countries
16.5.3. Number of Employees, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Employees, 2020, Eastern Europe Countries
16.6. Eastern Europe Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7. Eastern Europe Advertising, Public Relations, and Related Services Market: Country Analysis
16.7.1. Czech Republic Advertising, Public Relations, and Related Services Market,
16.7.1.1. Czech Republic Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7.2. Poland Advertising, Public Relations, and Related Services Market
16.7.2.1. Poland Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7.3. Romania Advertising, Public Relations, and Related Services Market
16.7.3.1. Romania Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7.4. Russia Advertising, Public Relations, and Related Services Market
16.7.4.1. Russia Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7.4.2. Russia Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

17. North America Advertising, Public Relations, and Related Services Market
17.1. North America Advertising, Public Relations, and Related Services Market Overview
17.2. North America, Advertising, Public Relations, and Related Services Market, 2020, by Country, Value ($ Billion)
17.3. North America, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
17.4. North America, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
17.5. North America, Advertising, Public Relations, and Related Services Market Metrics
17.5.1. Advertising, Public Relations, and Related Services Market Size, Percentage of GDP, 2015-2025, North America Countries
17.5.2. Number of Enterprises, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Enterprises, 2020, North America Countries
17.5.3. Number of Employees, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Employees, 2020, North America Countries
17.6. North America Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7. North America Advertising, Public Relations, and Related Services Market: Country Analysis
17.7.1. Canada Advertising, Public Relations, and Related Services Market
17.7.1.1. Canada Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.2. Mexico Advertising, Public Relations, and Related Services Market
17.7.2.1. Mexico Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.3. USA Advertising, Public Relations, and Related Services Market
17.7.3.1. USA Advertising, Public Relations, and Related Services Market Overview
17.7.3.2. USA Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.3.3. USA Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

18. South America Advertising, Public Relations, and Related Services Market
18.1. South America Advertising, Public Relations, and Related Services Market Overview
18.2. South America, Advertising, Public Relations, and Related Services Market, 2020, by Country, Value ($ Billion)
18.3. South America, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
18.4. South America, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
18.5. South America, Advertising, Public Relations, and Related Services Market Metrics
18.5.1. Advertising, Public Relations, and Related Services Market Size, Percentage of GDP, 2015-2025, South America Countries
18.5.2. Number of Enterprises, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Enterprises, 2020, South America Countries
18.5.3. Number of Employees, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Employees, 2020, South America Countries
18.6. South America Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7. South America Advertising, Public Relations, and Related Services Market: Country Analysis
18.7.1. Argentina Advertising, Public Relations, and Related Services Market
18.7.1.1. Argentina Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.2. Brazil Advertising, Public Relations, and Related Services Market
18.7.1.1. Brazil Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.2.2. Brazil Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.3. Chile Advertising, Public Relations, and Related Services Market
18.7.3.1. Chile Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.4. Colombia Advertising, Public Relations, and Related Services Market
18.7.4.1. Colombia Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.5. Peru Advertising, Public Relations, and Related Services Market
18.7.5.1. Peru Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.6. Venezuela Advertising, Public Relations, and Related Services Market
18.7.6.1. Venezuela Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

19. Middle East Advertising, Public Relations, and Related Services Market
19.1. Middle East Advertising, Public Relations, and Related Services Market Overview
19.2. Middle East, Advertising, Public Relations, and Related Services Market, 2020, by Country, Value ($ Billion)
19.3. Middle East, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
19.4. Middle East, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
19.5. Middle East, Advertising, Public Relations, and Related Services Market Metrics
19.5.1. Advertising, Public Relations, and Related Services Market Size, Percentage of GDP, 2015-2025, Middle East Countries
19.5.2. Number of Enterprises, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Enterprises, 2020, Middle East Countries
19.5.3. Number of Employees, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Employees, 2020, Middle East Countries
19.6. Middle East Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
19.7. Middle East Advertising, Public Relations, and Related Services Market: Country Analysis
19.7.1. Saudi Arabia Advertising, Public Relations, and Related Services Market
19.7.1.1. Saudi Arabia Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
19.7.2. Israel Advertising, Public Relations, and Related Services Market
19.7.2.1. Israel Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
19.7.3. Turkey Advertising, Public Relations, and Related Services Market
19.7.3.1. Turkey Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
19.7.4. UAE Advertising, Public Relations, and Related Services Market
19.7.4.1. UAE Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

20. Africa Advertising, Public Relations, and Related Services Market
20.1. Africa Advertising, Public Relations, and Related Services Market Overview
20.2. Africa, Advertising, Public Relations, and Related Services Market, 2020, by Country, Value ($ Billion)
20.3. Africa, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
20.4. Africa, Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
20.5. Africa, Advertising, Public Relations, and Related Services Market Metrics
20.5.1. Advertising, Public Relations, and Related Services Market Size, Percentage of GDP, 2015-2025, Africa Countries
20.5.2. Number of Enterprises, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Enterprises, 2020, Africa Countries
20.5.3. Number of Employees, Advertising, Public Relations, and Related Services Market, Advertising, Public Relations, and Related Services Market/Number of Employees, 2020, Africa Countries
20.6. Africa Advertising, Public Relations, and Related Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
20.7. Africa Advertising, Public Relations, and Related Services Market: Country Analysis
20.7.1. Egypt Advertising, Public Relations, and Related Services Market
20.7.1.1. Egypt Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
20.7.2. Nigeria Advertising, Public Relations, and Related Services Market
20.7.2.1. Nigeria Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
20.7.3. South Africa Advertising, Public Relations, and Related Services Market
20.7.3.1. South Africa Advertising, Public Relations, and Related Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

21. Advertising, Public Relations, and Related Services Market Competitive Landscape
21.1. Competitive Market Overview
21.2. Market Shares
21.3. Company Profiles
21.3.1. WPP PLC
21.3.1.1. Company Overview
21.3.1.2. Products and Services
21.3.1.3. Strategy
21.3.1.4. Financial Performance
21.3.2. Omnicom Group
21.3.2.1. Company Overview
21.3.2.2. Products and Services
21.3.2.3. Strategy
21.3.2.4. Financial Performance
21.3.3. Publicis Groupe SA
21.3.3.1. Company Overview
21.3.3.2. Products and Services
21.3.3.3. Strategy
21.3.3.4. Financial Performance
21.3.4. Dentsu Inc
21.3.4.1. Company Overview
21.3.4.2. Products and Services
21.3.4.3. Strategy
21.3.4.4. Financial Performance
21.3.5. Interpublic Group of Companies Inc
21.3.5.1. Company Overview
21.3.5.2. Products and Services
21.3.5.3. Strategy
21.3.5.4. Financial Performance

22. Key Mergers and Acquisitions in the Advertising, Public Relations, and Related Services Market

23. Market Background: Design, Research, Promotional and Consulting Services Market
23.1. Design, Research, Promotional and Consulting Services Market Characteristics
23.2. Design, Research, Promotional and Consulting Services Market Historic and Forecast, 2015-2020, 2020-2025F, 2030F Growth, by Segment, Value ($ Billion), Global
23.3. Global Design, Research, Promotional and Consulting Services Market, 2020, by Region, Value ($ Billion)
23.4. Global Design, Research, Promotional and Consulting Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Region
23.5. Global Design, Research, Promotional and Consulting Services Market, 2015-2020, 2020-2025F, 2030F, Segmentation by Type, Value ($ Billion)

24. Recommendations
24.1. Global Advertising, Public Relations, and Related Services Market in 2025- Growth Countries
24.2. Global Advertising, Public Relations, and Related Services Market in 2025- Growth Segments
24.3. Global Advertising, Public Relations, and Related Services Market in 2025- Growth Strategies

25. Appendix
25.1. NAICS Definitions of Industry Covered in This Report
25.2. Abbreviations
25.3. Currencies
25.4. Research Inquiries
25.5. About the Publisher

26. Copyright and Disclaimer
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Dentsu Inc
  • Omnicom Group
  • Publicis Groupe SA
  • WPP PLC
Major companies in the advertising, public relations and related services market include WPP PLC; Omnicom Group; Publicis Groupe SA; Dentsu Inc and Interpublic Group of Companies Inc.

The global advertising, public relations, and related services market is expected to grow from $691. 41 billion in 2020 to $754. 13 billion in 2021 at a compound annual growth rate (CAGR) of 9. 1%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $966. 02 billion in 2025 at a CAGR of 6%.

The advertising, public relations and related services market consists of the sales of advertising, public relations and related services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The advertising, public relations, and related services market is segmented into advertising agencies; public relations; direct mail advertising; billboard & outdoor advertising; media buying agencies and representative firms; print advertising distribution and other advertising services.

Asia Pacific was the largest region in the global advertising, public relations, and related services market, accounting for 33% of the market in 2020. North America was the second largest region accounting for 28% of the global advertising, public relations, and related services market. Africa was the smallest region in the global advertising, public relations, and related services market.

Advertisement and PR agencies are rapidly shifting towards digital campaigns due to increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and cost comparatively less. Such digital campaigns are targeted towards a growing user base of social media websites, such as Facebook, Twitter, Instagram and Pinterest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies.

The outbreak of Coronavirus disease (COVID-19) has acted as a restraint on the advertising, public relations, and related services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID 19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of 'lock down' and the outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the advertising, public relations, and related services market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy.

Advances in technology is expected to drive targeted advertising making it more accurate than ever before. Companies such as Google, Facebook, and Twitter have developed advertisement delivering methods where they track netizen's movements around the web and enable advertisers to reach users via tailored advertisements, where people see products based on what they have previously searched for. Other examples of targeted advertising include tracking where people shop, what they buy online and what they read about online. This helps companies build up profiles of consumers with their behavioral patterns and shopping habits and other information such as their job and income. This facilitates advertisers in reaching people with personalized advertisements. Such improvements and advances in online advertising are expected to drive market growth in the forecast period.
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • WPP PLC
  • Omnicom Group
  • Publicis Groupe SA
  • Dentsu Inc
  • Interpublic Group of Companies Inc
Note: Product cover images may vary from those shown

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