The pandemic has completely disrupted the $430 billion sports business in the United States: postponed and cancelled games and events, games being played in bubbles, fragmentation of the fan base, disruption of sports marketing and media, vacant arenas and stadiums, and billions of dollars in financial losses.
Sports: Impact of the Pandemic quantifies these impacts, providing guidance for the industry to move forward.Sports: Impact of the Pandemic assesses the impact, activities during the pandemic, and schedule revisions for each of the major league sports, collegiate sports, golf, horse racing, motorsports, tennis, the Olympic games, and more.Providing insight into the fan base, Sports: Impact of the Pandemic presents consumer surveys, assesses media use during the pandemic, and projects how fans will return to sports post-pandemic.Sports: Impact of the Pandemic is an essential reference for academic libraries that support a sports management curriculum and an important resource for strategic planning by executives in sports businesses.
Sports: Impact of the Pandemic quantifies these impacts, providing guidance for the industry to move forward.Sports: Impact of the Pandemic assesses the impact, activities during the pandemic, and schedule revisions for each of the major league sports, collegiate sports, golf, horse racing, motorsports, tennis, the Olympic games, and more.Providing insight into the fan base, Sports: Impact of the Pandemic presents consumer surveys, assesses media use during the pandemic, and projects how fans will return to sports post-pandemic.Sports: Impact of the Pandemic is an essential reference for academic libraries that support a sports management curriculum and an important resource for strategic planning by executives in sports businesses.
Table of Contents
PART I: ANALYSIS
1. Financial Impact
2. Impact On Fans
3. Sports & Recreation Employees
4. Sports Betting
5. Sports Media & Advertising
6. Stadiums & Arenas
PART II: SPORTS: PANDEMIC & POST PANDEMIC
7. Major League Baseball
8. National Basketball Association
9. National Football League
10. National Hockey League
11. Major League Soccer
12. Women’s National Basketball Association
13. Minor League Baseball
14. INDYCAR
15. NASCAR
16. Golf Tournaments
17. Tennis Tournaments
18. Horse Racing - partial
19. Olympic Games & U.S. Team Trials
20. Collegiate Sports
21. High School Sports
PART III: SPORTS PARTICIPATION
22. Fitness & Recreation
23. Fitness Classes & Gyms
24. Golf
25. Youth Sports
- APPENDIX A: INFORMATION SOURCES
- APPENDIX B: CONTACT INFORMATION
- APPENDIX C: COVID-19 CASES & DEATHS BY STATE
