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Business-to-Business Marketing 2020-2021

  • ID: 5238473
  • Report
  • January 2021
  • Region: Global
  • 334 Pages
  • Richard K Miller & Associates
Fourth Edition. Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace.

Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more.

Over 1,200 website links, directly embedded into the electronic edition, will direct you to additional market research and other resources. B2B marketers will gain insight from the broad scope of information in Business-to-Business Marketing 2020-2021. For academic libraries, Business-to-Business Marketing 2020-2021 is an essential reference that supports business management and marketing curricula.
Note: Product cover images may vary from those shown

PART I: MARKET OVERVIEW


1 BUSINESS-TO-BUSINESS MARKETING
1.1 B2B Marketing
1.2 Comparison Of B2B and B2C Marketing


2 B2B SPENDING
2.1 B2B External Spending
2.2 B2B Marketing Budgets
2.3 Digital Advertising Spending
2.4 B2B Marketing Budgets 2019
2.5 B2B Sales Collateral
2.6 Market Resources


3 B2B MEDIA
3.1 Business News Magazines
3.2 Business Technology Magazines
3.3 Newspapers


PART II: STATE OF B2B MARKETING


4 B2B MARKETING BENCHMARKS
4.1 Overview
4.2 B2B CMO Survey
4.3 Market Resources


5 B2B MARKETING OUTLOOK
5.1 Overview
5.2 Survey Results
5.3 Market Resources


6 B2B MARKETING TACTICS
6.1 Overview
6.2 Objectives
6.3 Marketing Tactics
6.4 Market Resources


7 CMO MARKETING STRATEGY
7.1 Overview
7.2 Survey Results
7.3 Market Resources


8 DATA MANAGEMENT
8.1 Overview
8.2 Survey Results
8.3 Market Resources


9 DIGITAL MARKETING STRATEGY
9.1 Overview
9.2 Marketing Data & Technology Strategy
9.3 Marketing Technology Trends And Utilization
9.4 Marketing Technology ROI
9.5 Market Resources


10 TRENDS IN B2B MARKETING
10.1 Overview
10.2 Top Trends
10.3 Market Resources


PART III: MARKET LEADERS


11 TOP ADVERTISERS
11.1 Top 100 B2B Advertisers
11.2 Market Resources


12 TOP B2B AGENCIES
12.1 B2B Agency Ranking
12.2 Market Resources


13 TOP B2B BRANDS
13.1 Overview
13.2 Ranking 2019
13.3 Market Resources


PART IV MARKET SEGMENTATION


14 BUSINESS & WORKFORCE COUNTS
14.1 Number of Businesses
14.2 Small Businesses
14.3 Workforce
14.4 State Assessment
14.5 Market Resources


15 NAICS
15.1 Overview
15.2 NAICS Segments and Business Counts
15.3 Market Resources


16 DISTRIBUTION CHANNELS
16.1 Overview
16.2 Distributors
16.3 Purchasing Consortiums
16.4 Retailers
16.5 Wholesalers
16.6 Market Resources


17 BUSINESS DIRECTORIES & DATABASES
17.1 Overview
17.2 Business Directory/Database Publishers


18 DIRECT MARKETING LISTS
18.1 Overview
18.2 List Brokers, Compilers and Managers


PART V: MARKETING & SALES


19 ACCOUNT-BASED MARKETING
19.1 Overview
19.2 Implementation
19.3 Effectiveness
19.4 Account-Based Marketing Survey
19.5 Market Resources


20 ANALYTICS
20.1 Overview
20.2 Predictive Analytics
20.3 Metrics Measured
20.4 Marketing Analytics Survey
20.5 Analytics Technology Products


21 ATTRIBUTION
21.1 Overview
21.2 Attribution Models
21.3 Measuring Marketing Attribution


22 CONTENT MARKETING
22.1 Overview
22.2 Content Spending
22.3 State Of B2B Content Marketing
22.4 Content Marketing Trends
22.5 Content Marketing Engagement
22.6 Buyer Perspective
22.7 Market Resources


23 CUSTOMER DATA PLATFORMS
23.1 Overview
23.2 Data Sources In The CDP
23.3 Market Resources


24 CUSTOMER EXPERIENCE
24.1 Overview
24.2 State Of The B2B Buyer Experience
24.3 Customer Experience Survey
24.4 Vendor Relationships
24.5 Market Resources


25 CUSTOMER RELATIONSHIP MANAGEMENT
25.1 Overview
25.2 CRM Use
25.3 CRM Spending
25.4 CRM Technology Products
25.5 Market Resources


26 DATA-DRIVEN MARKETING
26.1 Overview
26.2 Data Use
26.3 Data-Driven Marketing Tactics
26.4 Data-Driven Marketing Strategy
26.5 Data Performance


27 DIRECT MARKETING
27.1 Market Assessment
27.2 Direct Mail
27.3 Effectiveness
27.4 Direct Marketing Agencies
27.5 Direct Marketing List Providers
27.6 Market Resources


28 EVENT MARKETING
28.1 Overview
28.2 Event Spending
28.3 Major Sports Events
28.4 Hospitality Tents
28.5 Market Resources


29 INBOUND MARKETING
29.1 Overview
29.2 Objectives
29.3 Effectiveness
29.4 Program Execution
29.5 Challenges
29.6 Market Resources


30 LEAD GENERATION & MANAGEMENT
30.1 Qualified Leads
30.2 Most Effective Lead Generation Tactics
30.3 Cost Per Lead And ROI
30.4 Conversion Rate
30.5 Lead Management
30.6 Lead Management Implementation
30.7 Lead Management Survey


31 MARKET RESEARCH
31.1 Market Research Companies
31.2 Market Research Reports
31.3 Competitor Intelligence
31.4 Forecasting
31.5 Market Resources


32 MARKETING AUTOMATION
32.1 Overview
32.2 Marketing Automation Integration
32.3 Marketing Automation for SMBs
32.4 Marketing Automation Technology Products


33 NETWORKING
33.1 Overview
33.2 Local Networking Alliances
33.3 Networking Online


34 PERSONALIZATION
34.1 Overview
34.2 Data-Driven Personalization
34.3 Hyper-Personalization Strategies
34.4 Market Resources


35 PRODUCT MARKETING
35.1 Overview
35.2 Product Marketing Activities
35.3 Digital Channels For Product Marketing
35.4 Offline Channels For Product Marketing
35.5 Distribution Strategies
35.6 Metrics For Assessment
35.7 Product Launch Strategies
35.8 Product Launch Assessment
35.9 Challenges in Product Marketing
35.10 Market Resources


36 PROMOTIONAL EVENTS
36.1 Overview
36.2 Objectives
36.3 Key Benefits
36.4 Type Of Promotional Events
36.5 Event Components
36.6 Event Promotion Online Channels
36.7 Content To Support Event Promotion
36.8 Pre-Event Tactics
36.9 Tactics For Attendee Engagement
36.10 Post-Event Tactics
36.11 Assessing ROI
36.12 Primary Challenges
36.13 Market Resources


37 SALES
37.1 State Of Sales
37.2 Sales Performance
37.3 Prospecting
37.4 Sales Cycle
37.5 Sales Enablement
37.6 Market Resources


38 SPONSORSHIPS
38.1 Overview
38.2 Market Assessment
38.3 Spending By Sector
38.4 Market Resources


PART VI: TRADE SHOWS


39 TRADE SHOW MARKETING
39.1 Trade Show Marketing
39.2 Exhibition Industry Research
39.3 Associations
39.4 Periodicals
39.5 Online Resources


40 LARGEST TRADE SHOWS
40.1 Overview
40.2 Largest Trade Shows


41 CONVENTION CENTERS
41.1 Largest Convention Centers
41.2 List of Convention Centers


PART VII: DIGITAL MARKETING


42 DIGITAL MARKETING STRATEGY
42.1 Overview
42.2 Objectives
42.3 Online Tactics
42.4 Resources Used
42.5 Market Resources


43 B2B E-COMMERCE
43.1 Market Assessment
43.2 Online and Mobile B2B Commerce
43.3 B2B E-Commerce Promotions
43.4 Customer Expectations
43.5 B2B Online Marketplaces
43.6 Market Resources


44 EMAIL
44.1 Overview
44.2 B2B Use Of Email
44.3 Effectiveness
44.4 State Of B2B Email Marketing
44.5 Strategies, Tactics, And Engagement
44.6 Email Marketing Services


45 SEARCH
45.1 Overview
45.2 Organic Search
45.3 Search Engine Optimization
45.4 Market Resources


46 SOCIAL MEDIA MARKETING
46.1 Overview
46.2 Use And Effectiveness
46.3 State Of B2B Social Media Marketing
46.4 Social Media Marketing Strategy


47 VIDEO MARKETING
47.1 Overview
47.2 Reasons To Use Marketing Videos
47.3 Digital Video Benchmarks
47.4 Video Marketing Survey
47.5 Market Resources


48 WEBSITE TRAFFIC
48.1 B2B Website Features
48.2 Online Research
48.3 Website Marketing Optimization
48.4 Landing Page Optimization
48.5 Website Usability


  • APPENDIX A - ACADEMIC CENTERS
  • APPENDIX B - ACADEMIC - MBA MARKETING PROGRAMS
  • APPENDIX C - ACADEMIC - PH.D./DBA MARKETING PROGRAMS
  • APPENDIX D - ADVERTISING AGENCIES
  • APPENDIX E - ANALYSTS
  • APPENDIX F - ASSOCIATIONS
  • APPENDIX G - B2B MARKETING BLOGS
  • APPENDIX H - MARKETING TECHNOLOGY VENDORS
  • APPENDIX I - ONLINE RESOURCES
  • APPENDIX J - PERIODICALS
  • APPENDIX K - SERVICES FOR RESEARCH & STRATEGY
  • APPENDIX L - SMALL BUSINESS DEVELOPMENT CENTERS

REFERENCES


Note: Product cover images may vary from those shown