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Experiential Luxury in China

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    Report

  • 20 Pages
  • September 2025
  • Region: China
  • Euromonitor International
  • ID: 5239233
In 2025, experiential luxury in China continued to demonstrate a robust growth performance, driven by a sustained consumer shift towards valuing luxury experiences over material possessions. Luxury hotels, which accounted for the vast majority of sales, maintained dynamic growth despite broader economic uncertainties and inflationary pressures. This growth was underpinned by the continued recovery of both inbound and domestic tourism.

The Experiential Luxury in China report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Experiential Luxury market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affluent consumers drive growth in experiential luxury
  • Luxury hotel groups ensure their growth through bespoke services
  • Affluent consumers demand unique luxury experiences
PROSPECTS AND OPPORTUNITIES
  • Growing demand for environmentally and socially responsible luxury experiences set to drive expansion
  • New luxury hotel openings set to drive growth, with a focus on wellness, exclusivity and culture
  • Luxury hotels will adopt sustainable practices to enhance brand integrity
CATEGORY DATA
  • Table 1 Sales of Experiential Luxury by Category: Value 2020-2025
  • Table 2 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Experiential Luxury: % Value 2020-2024
  • Table 4 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
  • Table 5 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
  • Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERLUXURY GOODS IN CHINA
EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources