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Experiential Luxury in Sweden

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    Report

  • 17 Pages
  • October 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 5239238
In 2025, experiential luxury in Sweden sustained a positive trajectory, underpinned by a combination of evolving consumer preferences and broader socioeconomic factors. Luxury hotels, driving sales, experienced robust growth, driven by a surge in inbound tourism from the Nordic region and key European markets. Inbound tourism from key markets such as Denmark, Finland, and Norway contributed significantly to this trend, with a 3% increase in visitor numbers compared to 2024.

This Experiential Luxury in Sweden report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Experiential Luxury market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affluent travellers help drive growth of experiential luxury in Sweden
  • Grand Hôtel retains convincing leadership of competitive landscape
  • Growing demand for sustainable and immersive luxury experiences
PROSPECTS AND OPPORTUNITIES
  • Sweden’s natural landscapes, wellness offerings and culture will be major factors driving demand for experiential luxury
  • Luxury hotels likely to further invest in facilities and marketing to compete
  • Luxury operators to adopt sustainable practices for responsible travel experiences
CATEGORY DATA
  • Table 1 Sales of Experiential Luxury by Category: Value 2020-2025
  • Table 2 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Experiential Luxury: % Value 2020-2024
  • Table 4 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
  • Table 5 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
  • Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERLUXURY GOODS IN SWEDEN
EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources