Future Growth Potential Fueled by Opportunities in Digital & Autonomous Services that Could Reach Global Levels
This study of the Russian automotive market offers a look at the competitive environment and analysis of infotainment, telematics, and ADAS features, including market forecasts. The study period is 2018 to 2025 using a base year of 2020.
The analyst finds that the Russian automotive industry has regained momentum after the country’s economic crisis of 2014-2016 and has formed a solid foundation. The emergence of a re-energized industry is at hand. Mid-to-long term automotive sales and imports are expected to increase and match global technological advancements.
In addition to foreign original equipment manufacturers (OEMs), local OEMs have started to contribute toward adoption of connected services and advanced driver assistance system (ADAS), including infotainment units that enhance the customer experience. The AvtoVAZ-manufactured local brand LADA has a long-standing history in the Russian market and leads local automotive market sales way ahead its competitors, followed by foreign brands such as Hyundai-Kia Group, Renault-Nissan, and Volkswagen (VW).
Premium OEMs set trends with greater service adoption in terms of semi-autonomous and connected remote services, yet the mass market OEMs are not far behind, with higher adoption of navigation and infotainment features. While top OEMs in the region listed in this report set the bar for technological adoption across the market, the future of the Russian automotive industry depends upon the government, local/foreign contributors such as Tier I suppliers, OEMs, and technology providers collaborating to launch technological capabilities such as Yandex self-driving cars and advance the region to a global level.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AvtoVAZ
- Hyundai-Kia Group
- Renault-Nissan
- Volkswagen (VW)
