Dating Services in the UK - Industry Research Report

Getting serious: Demand for premium paid-for features is growing, helping to drive revenue growth in 2023-24

The widespread use of smartphones and the internet is the primary driver of dating services' revenue growth. Over the five years through 2023-24, revenue is forecast to grow at a compound annual rate of 5.7% to reach £386.2 million. The gamification of mobile dating apps by implementing swiping mechanics to indicate a yes or a no to other users has been vital in increasing engagement levels with dating services. High-speed mobile data networks enable users to access dating platforms on the move, while accessibility developments allow users to create profiles with their latest photos from their social media accounts in minutes. The COVID-19 outbreak and the strict social distancing measures enforced resulted in many people turning to dating platforms. Many apps recorded record numbers of messages and swipes during the first lockdown in 2020, spiking revenue in 2020-21.

Companies in the Dating Services industry provide services facilitating clients meeting one another, usually with the intent of pursuing romantic relationships. Services can be provided via phone, internet, magazine and newspaper.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.