Growth marketing: Revnue is expanding in 2023-24 thanks to demand for marketing consultants
The Marketing Consultants industry had enjoyed mostly favourable conditions before 2020-21, when the COVID-19 outbreak began to disrupt demand. Businesses have increasingly sought consultants' advice on improving their marketing strategies, particularly regarding digital channels. Industry revenue is expected to contract at a compound annual rate of 0.5% over the five years through 2023-24 to £4.5 billion, including an anticipated 2% rise in 2023-24.
Industry operators provide advice and operational assistance to businesses and other organisations on marketing issues, such as developing marketing objectives and strategies, evaluating existing marketing strategies, and tracking and forecasting sales. Advertising agencies and market researchers do not fall under this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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