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Marketing Consultants in the UK - Industry Market Research Report

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    Report

  • 77 Pages
  • September 2024
  • Region: United Kingdom
  • IBISWorld
  • ID: 5240048

Growth marketing: Revnue is expanding in 2023-24 thanks to demand for marketing consultants

The Marketing Consultants industry had enjoyed mostly favourable conditions before 2020-21, when the COVID-19 outbreak began to disrupt demand. Businesses have increasingly sought consultants' advice on improving their marketing strategies, particularly regarding digital channels. Industry revenue is expected to contract at a compound annual rate of 0.5% over the five years through 2023-24 to £4.5 billion, including an anticipated 2% rise in 2023-24.

Industry operators provide advice and operational assistance to businesses and other organisations on marketing issues, such as developing marketing objectives and strategies, evaluating existing marketing strategies, and tracking and forecasting sales. Advertising agencies and market researchers do not fall under this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Major Markets
  • Globalisation & Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Barriers to Entry
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY

Methodology

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