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Media Global Industry Guide 2015-2024

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    Report

  • 368 Pages
  • December 2020
  • Region: Global
  • MarketLine
  • ID: 5240484
Description Jump to:
Media Global Industry Guide 2015-2024

Summary

Global Media industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through subscriptions, or public funds (either through TV licenses, general taxation, or donations).
  • The publishing market consists of books, newspaper and magazines segments.
  • The book publishing segment includes publishers of academic, professional, general and other (fictions, non-fiction etc) books. The market value of this segment refers to the domestic B2C sales of books only at the retail sales price (RSP).
  • The newspaper segment is valued as the sum total of all revenues gained from the sale of newspapers including those gained through circulation, subscription (inc. online subscription), but excluding advertising revenue.
  • The magazine segment value is calculated as the revenues generated by publishers from B2C sales of copies of their products, and does not include advertising revenues.
  • The movies & entertainment market consists of both producers and distributors of entertainment formats, such as movies and music. The market value consists of the revenues received by movie box offices from total annual admissions, retail sales of prerecorded music singles, CDs, VCDs, DVDs and Blue-Ray disks, and paid downloadable music and video.
  • Any currency conversions used in the creation of this report have been calculated using constant 2019 annual average exchange rates.
  • Figures presented in this report are calculated applying the "middle path" scenario - this is based on the current situation in countries where the epidemic burst first, like China as a model countries and the announcements made by governments, stating that the abnormal situation may last up to six months.
  • The assumption has been made that after this time the economy will gradually go back to the levels recorded before the pandemics by the end of the year. It is also assumed that there is no widespread economic crisis as seen back in 2008 due to announced pay-outs across countries.
  • At the moment of preparation of this report in September 2020 the economic implications of the lock downs of many economics are still very difficult to predict as there is no indication how long the pandemics could last, the number of sectors forced to stay closed and the scale of the government aid involved. At the same time the weight of the pandemic seriousness is applied on the individual countries in this report based on death to population ratio recorded in countries.
  • Majority of the industries will see the decline in volume of the goods and services offered by companies. Usually the lower demand would cause the decrease the prices level. However, amid many governments’ ordered for many industries to lock down and so the supply chain is distorted that in great pictures mitigate the results of lower demand.
  • Applied scenarios differ depending on the individual sector, however generally sectors which involves intensive manual labor and face to face interaction seem to be hit the most by present situation. On the other hand the internet based businesses as well as the producers of the vital, subsisted products and services seems to take advantages of the current events.
  • The global media industry had total revenues of $1,132.6bn in 2019, representing a compound annual growth rate (CAGR) of 2.4% between 2015 and 2019.
  • The advertising segment was the industry's most lucrative in 2019, with total revenues of $596.5bn, equivalent to 52.7% of the industry's overall value.
  • The worst impact of digital disruption in the media industry has been felt in the global publishing segment, which has been gutted by persistent declines in newspaper circulations.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global media industry.
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global media industry.
  • Leading company profiles reveal details of key media industry players’ global operations and financial performance.
  • Add weight to presentations and pitches by understanding the future growth prospects of the global media industry with five year forecasts.

Reasons to Buy
  • What was the size of the global media industry by value in 2019?
  • What will be the size of the global media industry in 2024?
  • What factors are affecting the strength of competition in the global media industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global media industry?

Table of Contents

1. Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape
2. Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3. Global Media
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4. Macroeconomic Indicators
4.1. Country data
5. Media in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6. Media in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7. Macroeconomic Indicators
7.1. Country data
8. Media in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9. Macroeconomic Indicators
9.1. Country data
10. Media in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11. Macroeconomic Indicators
11.1. Country data
12. Media in Italy
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13. Macroeconomic Indicators
13.1. Country data
14. Media in Japan
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15. Macroeconomic Indicators
15.1. Country data
16. Media in Australia
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17. Macroeconomic Indicators
17.1. Country data
18. Media in Canada
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19. Macroeconomic Indicators
19.1. Country data
20. Media in China
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21. Macroeconomic Indicators
21.1. Country data
22. Media in The Netherlands
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23. Macroeconomic Indicators
23.1. Country data
24. Media in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25. Macroeconomic Indicators
25.1. Country data
26. Media in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27. Macroeconomic Indicators
27.1. Country data
28. Media in The United States
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29. Macroeconomic Indicators
29.1. Country data
30. Company Profiles
30.1. Zee Entertainment Enterprises Limited
30.2. Pearson plc
30.3. Bouygues SA
30.4. Dassault Systemes SA
30.5. France Televisions SA
30.6. Lagardere SCA
30.7. Vivendi S.A.
30.8. Zweites Deutsches Fernsehen
30.9. Axel Springer SE
30.10. Radiotelevisione italiana SpA
30.11. Arnoldo Mondadori Editore S.p.A.
30.12. GEDI Gruppo Editoriale SpA
30.13. NHK Spring Co Ltd
30.14. Nippon Television Holdings, Inc.
30.15. Hakuhodo DY Holdings Inc
30.16. Fuji Media Holdings Inc
30.17. Banco ABC Brasil SA
30.18. Nine Entertainment Co. Holdings Ltd
30.19. BCE Inc.
30.20. Postmedia Network Canada Corp
30.21. Shaw Communications Inc
30.22. Torstar Corporation
30.23. Xinhua Winshare Publishing and Media Co., Ltd
30.24. Tribune Media Company
30.25. Publicis Groupe SA
30.26. Royal KPN NV
30.27. Mediahuis NV
30.28. RTL Group S.A.
30.29. de Persgroep Nederland BV
30.30. VodafoneZiggo Group BV
30.31. Dentsu, Inc.
30.32. Atresmedia Corporacion de Medios de Comunicacion SA
30.33. Promotora de Informaciones SA
30.34. Havas Media
30.35. Mediaset S.p.A.
30.36. Vocento SA
30.37. Sky plc
30.38. Daily Mail and General Trust plc
30.39. British Broadcasting Corporation
30.40. Omnicom Group, Inc.
30.41. Sing Tao News Corp Ltd
30.42. The Walt Disney Company
30.43. WPP plc
30.44. Comcast Corporation
30.45. Bertelsmann SE & Co. KGaA
30.46. AT&T Inc
31. Appendix
31.1. Methodology
31.2. About the Author
List of Tables
Table 1: Global media industry value: $ billion, 2015-19
Table 2: Global media industry category segmentation: $ billion, 2019
Table 3: Global media industry geography segmentation: $ billion, 2019
Table 4: Global media industry value forecast: $ billion, 2019-24
Table 5: Global size of population (million), 2015-19
Table 6: Global gdp (constant 2005 prices, $ billion), 2015-19
Table 7: Global gdp (current prices, $ billion), 2015-19
Table 8: Global inflation, 2015-19
Table 9: Global consumer price index (absolute), 2015-19
Table 10: Global exchange rate, 2015-19
Table 11: Asia-Pacific media industry value: $ billion, 2015-19
Table 12: Asia-Pacific media industry category segmentation: $ billion, 2019
Table 13: Asia-Pacific media industry geography segmentation: $ billion, 2019
Table 14: Asia-Pacific media industry value forecast: $ billion, 2019-24
Table 15: Europe media industry value: $ billion, 2015-19
Table 16: Europe media industry category segmentation: $ billion, 2019
Table 17: Europe media industry geography segmentation: $ billion, 2019
Table 18: Europe media industry value forecast: $ billion, 2019-24
Table 19: Europe size of population (million), 2015-19
Table 20: Europe gdp (constant 2005 prices, $ billion), 2015-19
Table 21: Europe gdp (current prices, $ billion), 2015-19
Table 22: Europe inflation, 2015-19
Table 23: Europe consumer price index (absolute), 2015-19
Table 24: Europe exchange rate, 2015-19
Table 25: France media industry value: $ billion, 2015-19
Table 26: France media industry category segmentation: $ billion, 2019
Table 27: France media industry geography segmentation: $ billion, 2019
Table 28: France media industry value forecast: $ billion, 2019-24
Table 29: France size of population (million), 2015-19
Table 30: France gdp (constant 2005 prices, $ billion), 2015-19
Table 31: France gdp (current prices, $ billion), 2015-19
Table 32: France inflation, 2015-19
Table 33: France consumer price index (absolute), 2015-19
Table 34: France exchange rate, 2015-19
Table 35: Germany media industry value: $ billion, 2015-19
Table 36: Germany media industry category segmentation: $ billion, 2019
Table 37: Germany media industry geography segmentation: $ billion, 2019
Table 38: Germany media industry value forecast: $ billion, 2019-24
Table 39: Germany size of population (million), 2015-19
Table 40: Germany gdp (constant 2005 prices, $ billion), 2015-19
Table 41: Germany gdp (current prices, $ billion), 2015-19
Table 42: Germany inflation, 2015-19
Table 43: Germany consumer price index (absolute), 2015-19
Table 44: Germany exchange rate, 2015-19
Table 45: Italy media industry value: $ billion, 2015-19
Table 46: Italy media industry category segmentation: $ billion, 2019
Table 47: Italy media industry geography segmentation: $ billion, 2019
Table 48: Italy media industry value forecast: $ billion, 2019-24
Table 49: Italy size of population (million), 2015-19
Table 50: Italy gdp (constant 2005 prices, $ billion), 2015-19
Table 51: Italy gdp (current prices, $ billion), 2015-19
Table 52: Italy inflation, 2015-19
List of Figures
Figure 1: Global media industry value: $ billion, 2015-19
Figure 2: Global media industry category segmentation: % share, by value, 2019
Figure 3: Global media industry geography segmentation: % share, by value, 2019
Figure 4: Global media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the global media industry, 2019
Figure 6: Drivers of buyer power in the global media industry, 2019
Figure 7: Drivers of supplier power in the global media industry, 2019
Figure 8: Factors influencing the likelihood of new entrants in the global media industry, 2019
Figure 9: Factors influencing the threat of substitutes in the global media industry, 2019
Figure 10: Drivers of degree of rivalry in the global media industry, 2019
Figure 11: Asia-Pacific media industry value: $ billion, 2015-19
Figure 12: Asia-Pacific media industry category segmentation: % share, by value, 2019
Figure 13: Asia-Pacific media industry geography segmentation: % share, by value, 2019
Figure 14: Asia-Pacific media industry value forecast: $ billion, 2019-24
Figure 15: Forces driving competition in the media industry in Asia-Pacific, 2019
Figure 16: Drivers of buyer power in the media industry in Asia-Pacific, 2019
Figure 17: Drivers of supplier power in the media industry in Asia-Pacific, 2019
Figure 18: Factors influencing the likelihood of new entrants in the media industry in Asia-Pacific, 2019
Figure 19: Factors influencing the threat of substitutes in the media industry in Asia-Pacific, 2019
Figure 20: Drivers of degree of rivalry in the media industry in Asia-Pacific, 2019
Figure 21: Europe media industry value: $ billion, 2015-19
Figure 22: Europe media industry category segmentation: % share, by value, 2019
Figure 23: Europe media industry geography segmentation: % share, by value, 2019
Figure 24: Europe media industry value forecast: $ billion, 2019-24
Figure 25: Forces driving competition in the media industry in Europe, 2019
Figure 26: Drivers of buyer power in the media industry in Europe, 2019
Figure 27: Drivers of supplier power in the media industry in Europe, 2019
Figure 28: Factors influencing the likelihood of new entrants in the media industry in Europe, 2019
Figure 29: Factors influencing the threat of substitutes in the media industry in Europe, 2019
Figure 30: Drivers of degree of rivalry in the media industry in Europe, 2019
Figure 31: France media industry value: $ billion, 2015-19
Figure 32: France media industry category segmentation: % share, by value, 2019
Figure 33: France media industry geography segmentation: % share, by value, 2019
Figure 34: France media industry value forecast: $ billion, 2019-24
Figure 35: Forces driving competition in the media industry in France, 2019
Figure 36: Drivers of buyer power in the media industry in France, 2019
Figure 37: Drivers of supplier power in the media industry in France, 2019
Figure 38: Factors influencing the likelihood of new entrants in the media industry in France, 2019
Figure 39: Factors influencing the threat of substitutes in the media industry in France, 2019
Figure 40: Drivers of degree of rivalry in the media industry in France, 2019
Figure 41: Germany media industry value: $ billion, 2015-19
Figure 42: Germany media industry category segmentation: % share, by value, 2019
Figure 43: Germany media industry geography segmentation: % share, by value, 2019
Figure 44: Germany media industry value forecast: $ billion, 2019-24
Figure 45: Forces driving competition in the media industry in Germany, 2019
Figure 46: Drivers of buyer power in the media industry in Germany, 2019
Figure 47: Drivers of supplier power in the media industry in Germany, 2019
Figure 48: Factors influencing the likelihood of new entrants in the media industry in Germany, 2019
Figure 49: Factors influencing the threat of substitutes in the media industry in Germany, 2019
Figure 50: Drivers of degree of rivalry in the media industry in Germany, 2019
Figure 51: Italy media industry value: $ billion, 2015-19

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Companies Mentioned

A selection of companies mentioned in this report includes:

  • Zee Entertainment Enterprises Limited
  • Pearson plc
  • Bouygues SA
  • Dassault Systemes SA
  • France Televisions SA
  • Lagardere SCA
  • Vivendi S.A.
  • Zweites Deutsches Fernsehen
  • Axel Springer SE
  • Radiotelevisione italiana SpA
  • Arnoldo Mondadori Editore S.p.A.
  • GEDI Gruppo Editoriale SpA
  • NHK Spring Co Ltd
  • Nippon Television Holdings, Inc.
  • Hakuhodo DY Holdings Inc
  • Fuji Media Holdings Inc
  • Banco ABC Brasil SA
  • Nine Entertainment Co. Holdings Ltd
  • BCE Inc.
  • Postmedia Network Canada Corp
  • Shaw Communications Inc
  • Torstar Corporation
  • Xinhua Winshare Publishing and Media Co., Ltd
  • Tribune Media Company
  • Publicis Groupe SA
  • Royal KPN NV
  • Mediahuis NV
  • RTL Group S.A.
  • de Persgroep Nederland BV
  • VodafoneZiggo Group BV
  • Dentsu, Inc.
  • Atresmedia Corporacion de Medios de Comunicacion SA
  • Promotora de Informaciones SA
  • Havas Media
  • Mediaset S.p.A.
  • Vocento SA
  • Sky plc
  • Daily Mail and General Trust plc
  • British Broadcasting Corporation
  • Omnicom Group, Inc.
  • Sing Tao News Corp Ltd
  • The Walt Disney Company
  • WPP plc
  • Comcast Corporation
  • Bertelsmann SE & Co. KGaA
  • AT&T Inc

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