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India Orthodox Tea Market Blend Type (Oolong, White, Green, Black), By Distribution Channel (Offline (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers), Online), By Region, Forecast & Opportunities, 2027

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  • January 2021
  • Region: India
  • TechSci Research
  • ID: 5240657
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The Indian Orthodox Tea Market is poised to grow at a significant CAGR during the forecast period owing to the rising demand for high quality tea and increasing number of health-conscious consumers. Also, exclusive range of whole leaf tea such as Oolong, white, green and black, among others coupled with changing lifestyle are aiding to the growth of orthodox tea market.

Growing awareness regarding the benefits of orthodox tea among Indians has created a huge demand in the market. Increasing working population and heavy investments in tea processing units is expected to fuel the market growth of orthodox tea in India by 2026.

Unlike, CTC tea, orthodox tea is made or processed using traditional method and therefore is high in antioxidants. There are several health benefits associated with orthodox tea. This type of tea is also claimed to be helpful in prevention of various cardiovascular disease.

The Indian Orthodox Tea Market is segmented based on blend type, distribution channel and region. Based on blend type, the market is segmented into oolong, white, green and black. Among them, the green tea segment accounted for the largest market share in 2020 and is expected to grow at a much faster rate during the forecast period. The growing popularity of green tea can be associated with it being helpful in reducing stress and anxiety. Also, green tea is claimed to be helpful in losing wight and keeping the body fit.

Based on distribution channel, the Indian Orthodox Tea Market is segmented into offline and online channels. The offline channel is further segmented into supermarket/hypermarket, convenience stores and independent small grocers. The supermarket and hypermarket accounts for the largest share in Indian market owing to the increasing number of these stores. Also, most of these stores have a wide variety of products which gives numerous options to the consumer. However, the online market is expected to grow at a fast rate during the forecast period owing to the convenience of shopping and door-step delivery it offers.

Some of the major players operating in the Indian Orthodox Tea Market are Tata Group, Harrisons Malayala Limited, Himalayan Black Orthodox Tea, Kangra Valley, Chamraj tea Company, Teesta Valle and Kanan Devan Hills Plantations Company Private Limited. The market is highly fragmented and has the presence of both organized and unorganized players. However, the organised players with a high proportion of orthodox tea are working on product quality and are hence expected to witness significant profit in the coming years.

Years considered for this report:
  • Historical Years: 2016-2019
  • Base Year: 2020
  • Estimated Year: 2021
  • Forecast Period: 2022-2026

Objective of the Study:
  • To analyze and forecast market size of the Indian Orthodox Tea Market, in terms of value as well as volume.
  • To define, classify and forecast the Indian Orthodox Tea Market on the basis of blend type, distribution channel and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting the Indian Orthodox Tea Market into four regions, namely, North Region, West Region, East Region and South Region.
  • To identify tailwinds and headwinds for the India orthodox tea market.
  • To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the Indian Orthodox Tea Market.
  • To evaluate competitor pricing, average market selling prices and trends in the Indian Orthodox Tea Market.
  • To strategically profile the leading players, which are involved in the supply of orthodox tea in India.

The publisher performed primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of orthodox tea manufacturers and suppliers in India. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher was able to include manufacturers that could not be identified due to the limitations of secondary research. The publisher analysed product offerings, distribution channels, and regional presence of all major orthodox tea suppliers across the country.

The publisher calculated the market size for the Indian Orthodox Tea Market by using a bottom-up approach, where manufacturers’ value & volume sales data for different types of (Oolong, White, Green and Black), orthodox tea was recorded as well as forecast for the future years was made. The publisher sourced these values from the industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as All India orthodox tea manufacturers, association, company annual reports, white papers, investor presentations and financial reports were also used.

Key Target Audience:
  • India orthodox tea manufacturers
  • India orthodox tea suppliers
  • Research organizations and consulting companies
  • Associations, organizations and alliances related to orthodox tea
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders, such as orthodox tea manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, the Indian Orthodox Tea Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

India Orthodox Tea Market, By Blend Type:
  • Oolong
  • White
  • Green
  • Black

India Orthodox Tea Market, By Distribution Channel:
  • Offline
  • Supermarket/Hypermarket
  • Convenience Stores
  • Independent Small Grocers
  • Online

India Orthodox Tea Market, By Geography:
  • South Region
  • North Region
  • West Region
  • East Region

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Indian Orthodox Tea Market.

Available Customizations:
With the given market data, the publisher offers customizations according to a client’s specific needs.
This report is 80% complete and will include the latest impact analysis of Covid-19 with actual 2020 market data. This report will be delivered in three working days post order confirmation

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Table of Contents

1. Product Overview2. Research Methodology3. Impact of COVID-19 on India Orthodox Tea4. Executive Summary
5. Voice of Customer
5.1. Factors Influencing Purchase Decision
5.2. Product Awareness
5.3. Brand Awareness
6. India Orthodox Tea Market Overview
7. India Orthodox Tea Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Blend Type (Oolong, White, Green, Black)
7.2.2. By Distribution Channel (Offline (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers), Online)
7.2.3. By Region
7.2.4. By Company
7.3. Market Attractiveness Index
8. India Orthodox Oolong Tea Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers & Online)
8.3. Pricing Analysis
9. India Orthodox White Tea Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers & Online)
9.3. Pricing Analysis
10. India Orthodox Green Tea Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers & Online)
10.3. Pricing Analysis
11. India Orthodox Black Tea Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers & Online)
11.3. Pricing Analysis
12. Supply Chain Analysis13. Import Export Analysis
14. Market Dynamics
14.1. Drivers
14.2. Challenges
15. Trends & Developments16. Policy & Regulatory Landscape17. India Economic Profile
18. Competitive Landscape
18.1. Competition Outlook
18.2. Company Profiles (Top Companies)
18.2.1. Tata Group
18.2.2. Harrisons Malayalam Limited
18.2.3. Himalayan Black Orthodox Tea
18.2.4. Kangra Valley
18.2.5. Chamraj tea Company
18.2.6. Teesta Valley
18.2.7. Kanan Devan Hills Plantations Company Private Limited
19. Strategic Recommendations20. About the Publisher & Disclaimer

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Tata Sons Private Limited
  • Harrisons Malayalam Limited
  • The United Nilgiri Tea Estates Co Ltd
  • Teesta Valley Tea Company
  • Kanan Devan Hills Plantations Company Private Limited
  • Kangra Valley Herbal Products
  • Dharamsala Tea Company