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Global Maternity Innerwear Market By Product (Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras), By Distribution Channel (Online and Offline), By Region, Industry Analysis and Forecast, 2020 - 2026

  • ID: 5241475
  • Report
  • January 2021
  • Region: Global
  • 131 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

FEATURED COMPANIES

  • Fresh Venturz LLP
  • Hotmilk Lingerie
  • Mamacouture
  • Seraphine
  • MORE
The Global Maternity Innerwear Market size is expected to reach $8.1 billion by 2026, rising at a market growth of 10.3% CAGR during the forecast period. Maternity innerwear is designed in such a way that it can fit growing baby bump, and it stays in place better and more comfortable than regular innerwear. The main disadvantages of wearing regular panties during pregnancy are that it can be stretched as the bump grows, so maternity innerwear saves good non-preggo pairs even after the pregnancy.

Due to advancement in the technologies, the intimate apparel business has also undergone significant changes as new design techniques, measurements, innovative material, and enhanced production methods has been introduced. This lead to the transformation of range, quality, and applications of women’s intimate garments. Increasing awareness for pregnancy garments, the rising number of pregnant women from the working population are the primary factors likely to boost the demand for the maternity innerwear product in the coming years.

The outbreak of the COVID-19 pandemic has a negative impact on product sales across the globe due to disruption of the supply chain. However, online sales favored the market growth as numerous brands focused on marketing their products via e-commerce websites. The specialized retailers operating in the market have been facing strong competition from online or e-commerce retailers. In order to maintain physical stores, high costs are required and this is also limiting their ability to compete with online/e-commerce retailers.



By Product

Based on Product, the market is segmented into Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras. The market was dominated by the maternity briefs segment and procured a considerable revenue share in 2019. Across the world, disposable briefs are becoming popular among consumers due to the increasing need for personal hygiene. Disposable briefs provide a pleasant fit and are ideal for use during the first some days after delivery. The maternity nursing bras segment is anticipated to rise at the highest growth rate during the forecast period. These kinds of innerwear particularly have clasps on the straps in order to facilitate breastfeeding. Wire-free bras, in specific, are increasingly been popular across the globe due to innovative designs.



By Distribution Channel

Based on Distribution Channel, the market is segmented into Online and Offline. The offline segment dominated the market and had a considerable share of the global revenue in 2019. As consumers believe to physically verify the quality of the product before purchasing the product and that is why maternity innerwear manufacturers are encouraged to set up physical retail stores in countries. Hypermarkets, specialty stores, and departmental stores are some of the prevalent offline distribution platforms in the market.

By Region

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America was the largest regional market in 2019 had a significant revenue share of the market. The U.S. and Canada are the two biggest revenue generators in this region. The U.S. has traditionally been a lucrative market for manufacturers of maternity wear with the average number of births at approximately 4 million a year.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seraphine, FirstCry.com (BrainBees Solutions Pvt. Ltd.), Hennes & Mauritz AB (H&M) (Alshaya Group), Wacoal Holdings Corporation, Hotmilk Lingerie, Fresh Venturz LLP, Purple Panda Fashions Pvt. Ltd., Mamacouture, Triumph International Holdings GmbH, and Adore Me (Belabumbum, LLC).

Scope of the Study

Market Segments covered in the Report:

By Product
  • Maternity Briefs
  • Camisoles
  • Shapewear
  • Maternity/Nursing Bras
By Distribution Channel
  • Online
  • Offline
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Seraphine
  • FirstCry.com (BrainBees Solutions Pvt. Ltd.)
  • Hennes & Mauritz AB (H&M) (Alshaya Group)
  • Wacoal Holdings Corporation
  • Hotmilk Lingerie
  • Fresh Venturz LLP
  • Purple Panda Fashions Pvt. Ltd.
  • Mamacouture
  • Triumph International Holdings GmbH
  • Adore Me (Belabumbum, LLC)
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Fresh Venturz LLP
  • Hotmilk Lingerie
  • Mamacouture
  • Seraphine
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Maternity Innerwear Market, by Product
1.4.2 Global Maternity Innerwear Market, by Distribution Channel
1.4.3 Global Maternity Innerwear Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market composition and scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Global Maternity Innerwear Market by Product
3.1 Global Maternity Briefs Market by Region
3.2 Global Camisoles Market by Region
3.3 Global Shapewear Market by Region
3.4 Global Maternity/Nursing Bras Market by Region

Chapter 4. Global Maternity Innerwear Market by Distribution Channel
4.1 Global Online Maternity Innerwear Market by Region
4.2 Global Offline Maternity Innerwear Market by Region

Chapter 5. Global Maternity Innerwear Market by Region
5.1 North America Maternity Innerwear Market
5.1.1 North America Maternity Innerwear Market by Product
5.1.1.1 North America Maternity Briefs Market by Country
5.1.1.2 North America Camisoles Market by Country
5.1.1.3 North America Shapewear Market by Country
5.1.1.4 North America Maternity/Nursing Bras Market by Country
5.1.2 North America Maternity Innerwear Market by Distribution Channel
5.1.2.1 North America Online Maternity Innerwear Market by Country
5.1.2.2 North America Offline Maternity Innerwear Market by Country
5.1.3 North America Maternity Innerwear Market by Country
5.1.3.1 US Maternity Innerwear Market
5.1.3.1.1 US Maternity Innerwear Market by Product
5.1.3.1.2 US Maternity Innerwear Market by Distribution Channel
5.1.3.2 Canada Maternity Innerwear Market
5.1.3.2.1 Canada Maternity Innerwear Market by Product
5.1.3.2.2 Canada Maternity Innerwear Market by Distribution Channel
5.1.3.3 Mexico Maternity Innerwear Market
5.1.3.3.1 Mexico Maternity Innerwear Market by Product
5.1.3.3.2 Mexico Maternity Innerwear Market by Distribution Channel
5.1.3.4 Rest of North America Maternity Innerwear Market
5.1.3.4.1 Rest of North America Maternity Innerwear Market by Product
5.1.3.4.2 Rest of North America Maternity Innerwear Market by Distribution Channel
5.2 Europe Maternity Innerwear Market
5.2.1 Europe Maternity Innerwear Market by Product
5.2.1.1 Europe Maternity Briefs Market by Country
5.2.1.2 Europe Camisoles Market by Country
5.2.1.3 Europe Shapewear Market by Country
5.2.1.4 Europe Maternity/Nursing Bras Market by Country
5.2.2 Europe Maternity Innerwear Market by Distribution Channel
5.2.2.1 Europe Online Maternity Innerwear Market by Country
5.2.2.2 Europe Offline Maternity Innerwear Market by Country
5.2.3 Europe Maternity Innerwear Market by Country
5.2.3.1 Germany Maternity Innerwear Market
5.2.3.1.1 Germany Maternity Innerwear Market by Product
5.2.3.1.2 Germany Maternity Innerwear Market by Distribution Channel
5.2.3.2 UK Maternity Innerwear Market
5.2.3.2.1 UK Maternity Innerwear Market by Product
5.2.3.2.2 UK Maternity Innerwear Market by Distribution Channel
5.2.3.3 France Maternity Innerwear Market
5.2.3.3.1 France Maternity Innerwear Market by Product
5.2.3.3.2 France Maternity Innerwear Market by Distribution Channel
5.2.3.4 Russia Maternity Innerwear Market
5.2.3.4.1 Russia Maternity Innerwear Market by Product
5.2.3.4.2 Russia Maternity Innerwear Market by Distribution Channel
5.2.3.5 Spain Maternity Innerwear Market
5.2.3.5.1 Spain Maternity Innerwear Market by Product
5.2.3.5.2 Spain Maternity Innerwear Market by Distribution Channel
5.2.3.6 Italy Maternity Innerwear Market
5.2.3.6.1 Italy Maternity Innerwear Market by Product
5.2.3.6.2 Italy Maternity Innerwear Market by Distribution Channel
5.2.3.7 Rest of Europe Maternity Innerwear Market
5.2.3.7.1 Rest of Europe Maternity Innerwear Market by Product
5.2.3.7.2 Rest of Europe Maternity Innerwear Market by Distribution Channel
5.3 Asia Pacific Maternity Innerwear Market
5.3.1 Asia Pacific Maternity Innerwear Market by Product
5.3.1.1 Asia Pacific Maternity Briefs Market by Country
5.3.1.2 Asia Pacific Camisoles Market by Country
5.3.1.3 Asia Pacific Shapewear Market by Country
5.3.1.4 Asia Pacific Maternity/Nursing Bras Market by Country
5.3.2 Asia Pacific Maternity Innerwear Market by Distribution Channel
5.3.2.1 Asia Pacific Online Maternity Innerwear Market by Country
5.3.2.2 Asia Pacific Offline Maternity Innerwear Market by Country
5.3.3 Asia Pacific Maternity Innerwear Market by Country
5.3.3.1 India Maternity Innerwear Market
5.3.3.1.1 India Maternity Innerwear Market by Product
5.3.3.1.2 India Maternity Innerwear Market by Distribution Channel
5.3.3.2 Japan Maternity Innerwear Market
5.3.3.2.1 Japan Maternity Innerwear Market by Product
5.3.3.2.2 Japan Maternity Innerwear Market by Distribution Channel
5.3.3.3 China Maternity Innerwear Market
5.3.3.3.1 China Maternity Innerwear Market by Product
5.3.3.3.2 China Maternity Innerwear Market by Distribution Channel
5.3.3.4 South Korea Maternity Innerwear Market
5.3.3.4.1 South Korea Maternity Innerwear Market by Product
5.3.3.4.2 South Korea Maternity Innerwear Market by Distribution Channel
5.3.3.5 Singapore Maternity Innerwear Market
5.3.3.5.1 Singapore Maternity Innerwear Market by Product
5.3.3.5.2 Singapore Maternity Innerwear Market by Distribution Channel
5.3.3.6 Malaysia Maternity Innerwear Market
5.3.3.6.1 Malaysia Maternity Innerwear Market by Product
5.3.3.6.2 Malaysia Maternity Innerwear Market by Distribution Channel
5.3.3.7 Rest of Asia Pacific Maternity Innerwear Market
5.3.3.7.1 Rest of Asia Pacific Maternity Innerwear Market by Product
5.3.3.7.2 Rest of Asia Pacific Maternity Innerwear Market by Distribution Channel
5.4 LAMEA Maternity Innerwear Market
5.4.1 LAMEA Maternity Innerwear Market by Product
5.4.1.1 LAMEA Maternity Briefs Market by Country
5.4.1.2 LAMEA Camisoles Market by Country
5.4.1.3 LAMEA Shapewear Market by Country
5.4.1.4 LAMEA Maternity/Nursing Bras Market by Country
5.4.2 LAMEA Maternity Innerwear Market by Distribution Channel
5.4.2.1 LAMEA Online Maternity Innerwear Market by Country
5.4.2.2 LAMEA Offline Maternity Innerwear Market by Country
5.4.3 LAMEA Maternity Innerwear Market by Country
5.4.3.1 Brazil Maternity Innerwear Market
5.4.3.1.1 Brazil Maternity Innerwear Market by Product
5.4.3.1.2 Brazil Maternity Innerwear Market by Distribution Channel
5.4.3.2 Argentina Maternity Innerwear Market
5.4.3.2.1 Argentina Maternity Innerwear Market by Product
5.4.3.2.2 Argentina Maternity Innerwear Market by Distribution Channel
5.4.3.3 UAE Maternity Innerwear Market
5.4.3.3.1 UAE Maternity Innerwear Market by Product
5.4.3.3.2 UAE Maternity Innerwear Market by Distribution Channel
5.4.3.4 Saudi Arabia Maternity Innerwear Market
5.4.3.4.1 Saudi Arabia Maternity Innerwear Market by Product
5.4.3.4.2 Saudi Arabia Maternity Innerwear Market by Distribution Channel
5.4.3.5 South Africa Maternity Innerwear Market
5.4.3.5.1 South Africa Maternity Innerwear Market by Product
5.4.3.5.2 South Africa Maternity Innerwear Market by Distribution Channel
5.4.3.6 Nigeria Maternity Innerwear Market
5.4.3.6.1 Nigeria Maternity Innerwear Market by Product
5.4.3.6.2 Nigeria Maternity Innerwear Market by Distribution Channel
5.4.3.7 Rest of LAMEA Maternity Innerwear Market
5.4.3.7.1 Rest of LAMEA Maternity Innerwear Market by Product
5.4.3.7.2 Rest of LAMEA Maternity Innerwear Market by Distribution Channel

Chapter 6. Company Profiles
6.1 Seraphine
6.1.1 Company Overview
6.2 FirstCry.com (BrainBees Solutions Pvt. Ltd.)
6.2.1 Company Overview
6.3 Hennes & Mauritz AB (H&M) (Alshaya Group)
6.3.1 Company Overview
6.3.2 Financial Analysis
6.3.3 Regional Analysis
6.4 Wacoal Holdings Corporation
6.4.1 Company Overview
6.4.2 Financial Analysis
6.4.3 Segmental and Regional Analysis
6.4.4 Research & Development Expense
6.5 Hotmilk Lingerie
6.5.1 Company Overview
6.6 Fresh Venturz LLP
6.6.1 Company Overview
6.7 Purple Panda Fashions Pvt. Ltd.
6.7.1 Company Overview
6.8 Mamacouture
6.8.1 Company Overview
6.9 Triumph International Holdings GmbH
6.9.1 Company Overview
6.10. Adore Me (Belabumbum, LLC)
6.10.1 Company Overview
Note: Product cover images may vary from those shown
  • Seraphine
  • FirstCry.com (BrainBees Solutions Pvt. Ltd.)
  • Hennes & Mauritz AB (H&M) (Alshaya Group)
  • Wacoal Holdings Corporation
  • Hotmilk Lingerie
  • Fresh Venturz LLP
  • Purple Panda Fashions Pvt. Ltd.
  • Mamacouture
  • Triumph International Holdings GmbH
  • Adore Me (Belabumbum, LLC)
Note: Product cover images may vary from those shown

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