The Global Maternity Innerwear Market size is expected to reach $8.1 billion by 2026, rising at a market growth of 10.3% CAGR during the forecast period. Maternity innerwear is designed in such a way that it can fit growing baby bump, and it stays in place better and more comfortable than regular innerwear. The main disadvantages of wearing regular panties during pregnancy are that it can be stretched as the bump grows, so maternity innerwear saves good non-preggo pairs even after the pregnancy.
Due to advancement in the technologies, the intimate apparel business has also undergone significant changes as new design techniques, measurements, innovative material, and enhanced production methods has been introduced. This lead to the transformation of range, quality, and applications of women’s intimate garments. Increasing awareness for pregnancy garments, the rising number of pregnant women from the working population are the primary factors likely to boost the demand for the maternity innerwear product in the coming years.
The outbreak of the COVID-19 pandemic has a negative impact on product sales across the globe due to disruption of the supply chain. However, online sales favored the market growth as numerous brands focused on marketing their products via e-commerce websites. The specialized retailers operating in the market have been facing strong competition from online or e-commerce retailers. In order to maintain physical stores, high costs are required and this is also limiting their ability to compete with online/e-commerce retailers.
By Product
Based on Product, the market is segmented into Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras. The market was dominated by the maternity briefs segment and procured a considerable revenue share in 2019. Across the world, disposable briefs are becoming popular among consumers due to the increasing need for personal hygiene. Disposable briefs provide a pleasant fit and are ideal for use during the first some days after delivery. The maternity nursing bras segment is anticipated to rise at the highest growth rate during the forecast period. These kinds of innerwear particularly have clasps on the straps in order to facilitate breastfeeding. Wire-free bras, in specific, are increasingly been popular across the globe due to innovative designs.
By Distribution Channel
Based on Distribution Channel, the market is segmented into Online and Offline. The offline segment dominated the market and had a considerable share of the global revenue in 2019. As consumers believe to physically verify the quality of the product before purchasing the product and that is why maternity innerwear manufacturers are encouraged to set up physical retail stores in countries. Hypermarkets, specialty stores, and departmental stores are some of the prevalent offline distribution platforms in the market.
By Region
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America was the largest regional market in 2019 had a significant revenue share of the market. The U.S. and Canada are the two biggest revenue generators in this region. The U.S. has traditionally been a lucrative market for manufacturers of maternity wear with the average number of births at approximately 4 million a year.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seraphine, FirstCry.com (BrainBees Solutions Pvt. Ltd.), Hennes & Mauritz AB (H&M) (Alshaya Group), Wacoal Holdings Corporation, Hotmilk Lingerie, Fresh Venturz LLP, Purple Panda Fashions Pvt. Ltd., Mamacouture, Triumph International Holdings GmbH, and Adore Me (Belabumbum, LLC).
Scope of the Study
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from the Publisher
Due to advancement in the technologies, the intimate apparel business has also undergone significant changes as new design techniques, measurements, innovative material, and enhanced production methods has been introduced. This lead to the transformation of range, quality, and applications of women’s intimate garments. Increasing awareness for pregnancy garments, the rising number of pregnant women from the working population are the primary factors likely to boost the demand for the maternity innerwear product in the coming years.
The outbreak of the COVID-19 pandemic has a negative impact on product sales across the globe due to disruption of the supply chain. However, online sales favored the market growth as numerous brands focused on marketing their products via e-commerce websites. The specialized retailers operating in the market have been facing strong competition from online or e-commerce retailers. In order to maintain physical stores, high costs are required and this is also limiting their ability to compete with online/e-commerce retailers.
By Product
Based on Product, the market is segmented into Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras. The market was dominated by the maternity briefs segment and procured a considerable revenue share in 2019. Across the world, disposable briefs are becoming popular among consumers due to the increasing need for personal hygiene. Disposable briefs provide a pleasant fit and are ideal for use during the first some days after delivery. The maternity nursing bras segment is anticipated to rise at the highest growth rate during the forecast period. These kinds of innerwear particularly have clasps on the straps in order to facilitate breastfeeding. Wire-free bras, in specific, are increasingly been popular across the globe due to innovative designs.
By Distribution Channel
Based on Distribution Channel, the market is segmented into Online and Offline. The offline segment dominated the market and had a considerable share of the global revenue in 2019. As consumers believe to physically verify the quality of the product before purchasing the product and that is why maternity innerwear manufacturers are encouraged to set up physical retail stores in countries. Hypermarkets, specialty stores, and departmental stores are some of the prevalent offline distribution platforms in the market.
By Region
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America was the largest regional market in 2019 had a significant revenue share of the market. The U.S. and Canada are the two biggest revenue generators in this region. The U.S. has traditionally been a lucrative market for manufacturers of maternity wear with the average number of births at approximately 4 million a year.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seraphine, FirstCry.com (BrainBees Solutions Pvt. Ltd.), Hennes & Mauritz AB (H&M) (Alshaya Group), Wacoal Holdings Corporation, Hotmilk Lingerie, Fresh Venturz LLP, Purple Panda Fashions Pvt. Ltd., Mamacouture, Triumph International Holdings GmbH, and Adore Me (Belabumbum, LLC).
Scope of the Study
Market Segments covered in the Report:
By Product
- Maternity Briefs
- Camisoles
- Shapewear
- Maternity/Nursing Bras
By Distribution Channel
- Online
- Offline
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- Seraphine
- FirstCry.com (BrainBees Solutions Pvt. Ltd.)
- Hennes & Mauritz AB (H&M) (Alshaya Group)
- Wacoal Holdings Corporation
- Hotmilk Lingerie
- Fresh Venturz LLP
- Purple Panda Fashions Pvt. Ltd.
- Mamacouture
- Triumph International Holdings GmbH
- Adore Me (Belabumbum, LLC)
Unique Offerings from the Publisher
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Global Maternity Innerwear Market by Product
Chapter 4. Global Maternity Innerwear Market by Distribution Channel
Chapter 5. Global Maternity Innerwear Market by Region
Chapter 6. Company Profiles
Companies Mentioned
- Seraphine
- FirstCry.com (BrainBees Solutions Pvt. Ltd.)
- Hennes & Mauritz AB (H&M) (Alshaya Group)
- Wacoal Holdings Corporation
- Hotmilk Lingerie
- Fresh Venturz LLP
- Purple Panda Fashions Pvt. Ltd.
- Mamacouture
- Triumph International Holdings GmbH
- Adore Me (Belabumbum, LLC)
Methodology
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