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U.S. E-cigarette & Vape Market Size, Share & Trends Analysis Report by Product (Disposable, Rechargeable), by Component (E-liquid, Vape Mod), by Distribution Channel, and Segment Forecasts, 2021 - 2028

  • ID: 5263879
  • Report
  • January 2021
  • Region: United States
  • 70 pages
  • Grand View Research
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FEATURED COMPANIES

  • Altria Group, Inc.
  • British American Tobacco
  • Imperial Brands
  • International Vapor Group
  • Japan Tobacco Inc.
  • Nicquid
  • MORE
U.S. E-cigarette & Vape Market Growth & Trends

The U.S. e-cigarette & vape market size is expected to reach USD 40.25 billion by 2028. It is projected to register a CAGR of 27.3% from 2021 to 2028. Various factors, such as the rapid growth of vape shops in the U.S. and the increasing popularity of e-cigarettes among the youth population, is expected to drive market growth over the forecast period. E-cigarettes and vape mods are being increasingly used by users as a substitute for smoking traditional cigarettes.

Due to the increasing health concern over the usage of conventional tobacco cigarettes, the market is expected to witness significant growth. The U.S. owns the widest e-cigarette and vape mod distribution network for sale. However, the new taxation rules among the states of the country are expected to act as potential threats to market growth during the forecast period.

Users across the globe are focusing on using personalized vaporizers. These vaporizers allow a high degree of customization by which the user can keep track of the battery strength, amount of vapor, and amount of nicotine consumed. The rapid surge in the number of available flavors that can be used to fill the cartridge is expected to drive market growth over the forecast period.

In the U.S., the increasing usage of flavored electronic cigarettes among high school students is expected to propel market growth. The cases of tobacco-related cancer in the U.S. are increasing. This, as a result, users are looking for alternatives to tobacco smoking, thereby driving market growth.

U.S. E-cigarette & Vape Market Report Highlights
  • The modular devices segment is expected to emerge as the fastest-growing segment over the forecast period as these devices are known for their high vapor production. Moreover, these devices can be constantly refilled by users.
  • An increasing shift in consumer preferences from conventional smoking to e-cigarette and e-liquids is expected to drive the e-liquid segment growth over the forecast period. To make sure that e-liquids are harmless for consumption in e-cigarettes, e-liquid manufacturers are collaborating with research scientists to improve on the safety standards.
  • The online distribution channel segment is expected to emerge as the fastest-growing segment over the forecast period. Numerous players across the globe are planning and executing online advertising campaigns, which catch the attention of youth since e-cigarette and vape are growing as a trend in the extensive social media influencer community.

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Altria Group, Inc.
  • British American Tobacco
  • Imperial Brands
  • International Vapor Group
  • Japan Tobacco Inc.
  • Nicquid
  • MORE
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources

Chapter 2 Executive Summary
2.1 U.S. E-cigarette and Vape Market - Industry Snapshot & Key Buying Criteria, 2016 - 2028
2.2 U.S. E-cigarette and Vape Market, 2016 - 2028
2.2.1 U.S. e-cigarette and vape market, by product, 2016 - 2028
2.2.2 U.S. e-cigarette and vape market, by component, 2016 - 2028
2.2.3 U.S. e-cigarette and vape market, by distribution channel, 2016 - 2028
2.2.3.1 U.S. e-cigarette and vape market, by retail stores, 2016 - 2028

Chapter 3 U.S. E-cigarette and Vape Industry Outlook
3.1 Market Segmentation
3.2 Market Size and Growth Prospects
3.3 U.S. E-cigarette and Vape - Value Chain Analysis
3.3.1 Vendor landscape
3.4 U.S. E-cigarette and Vape Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Technological advances in e-cigarettes
3.4.1.2 Growing awareness for safer tobacco alternatives
3.4.2 Market restraint analysis
3.4.2.1 Stringent government regulations
3.5 U.S. E-cigarette and Vape Market - Company Ranking, 2020
3.6 Penetration and Growth Prospect Mapping
3.7 U.S. E-cigarette and Vape Market - Porter’s Five Forces Analysis
3.8 U.S. E-cigarette and Vape Market - PESTEL Analysis

Chapter 4 U.S. E-cigarette and Vape Product Outlook
4.1 U.S. E-cigarette and Vape Market Share By Product, 2020 & 2028
4.2 Disposable
4.3 Rechargeable
4.4 Modular Devices

Chapter 5 U.S. E-cigarette and Vape Component Outlook
5.1 U.S. E-cigarette and Vape Market Share By Component, 2020 & 2028
5.2 Atomizer
5.3 Vape Mod
5.4 Cartomizer
5.5 E-liquid

Chapter 6 U.S. E-cigarette and Vape Distribution Channel Outlook
6.1 U.S. E-cigarette and Vape Market Share By Distribution Channel, 2020 & 2028
6.2 Online
6.3 Retail Store

Chapter 7 Competitive Landscape
7.1 Reynolds American Inc.
7.1.1 Company overview
7.1.2 Financial performance
7.1.3 Product benchmarking
7.1.4 Strategic initiatives
7.2 Imperial Brands
7.2.1 Company overview
7.2.2 Financial performance
7.2.3 Product benchmarking
7.2.4 Strategic initiatives
7.3 Altria Group, Inc.
7.3.1 Company overview
7.3.2 Financial performance
7.3.3 Product benchmarking
7.3.4 Strategic initiatives
7.4 Japan Tobacco Inc.
7.4.1 Company overview
7.4.2 Financial performance
7.4.3 Product benchmarking
7.4.4 Strategic initiatives
7.5 Philip Morris International
7.5.1 Company overview
7.5.2 Financial performance
7.5.3 Product benchmarking
7.5.4 Strategic initiatives
7.6 International Vapor Group
7.6.1 Company overview
7.6.2 Financial performance
7.6.3 Product benchmarking
7.6.4 Strategic initiatives
7.7 British American Tobacco
7.7.1 Company overview
7.7.2 Financial performance
7.7.3 Product benchmarking
7.7.4 Strategic initiatives
7.8 Nicquid
7.8.1 Company overview
7.8.2 Financial performance
7.8.3 Product benchmarking
7.9 Shenzhen IVPS Technology Co., Ltd.
7.9.1 Company overview
7.9.2 Financial performance
7.9.3 Product benchmarking
7.10 Shenzhen KangerTech Technology Co., Ltd.
7.10.1 Company overview
7.10.2 Financial performance
7.10.3 Product benchmarking
7.11 List of Prominent Market Players

List of Tables
Table 1 U.S. e-cigarette and vape market - Industry snapshot & key buying criteria, 2016 - 2028
Table 2 U.S. e-cigarette and vape market, 2016 - 2028 (USD Million, Million Units)
Table 3 U.S. e-cigarette and vape market, by product, 2016 - 2028 (USD Million)
Table 4 U.S. e-cigarette and vape market, by product, 2016 - 2028 (Million Units)
Table 5 U.S. e-cigarette and vape market, by component, 2016 - 2028 (USD Million)
Table 6 U.S. e-cigarette and vape market, by component, 2016 - 2028 (Million Units)
Table 7 U.S. e-cigarette and vape market, by distribution channel, 2016 - 2028 (USD Million)
Table 8 Vendor landscape
Table 9 U.S. e-cigarette and vape - Key market driver impact
Table 10 U.S. e-cigarette and vape - Key market restraint impact

List of Figures
Fig. 1 Market segmentation and scope
Fig. 2 U.S. e-cigarette and vape market, 2016 - 2028 (USD Million)
Fig. 3 U.S. e-cigarette and vape - Value chain analysis
Fig. 4 U.S. e-cigarette and vape market dynamics
Fig. 5 Coil temperature on temperature control Vs. variable wattage (in Fahrenheit)
Fig. 6 Perceptions of the adult population regarding harmful effects of e-cigarettes compared to smoking, 2016 (percentage)
Fig. 7 U.S. e-cigarette and vape - Company ranking analysis, 2020
Fig. 8 Key opportunities prioritized
Fig. 9 U.S. e-cigarette and vape market - Porter’s five forces analysis
Fig. 10 U.S. e-cigarette and vape market - PESTEL analysis
Fig. 11 U.S. e-cigarette and vape market, by product, 2020 & 2028
Fig. 12 U.S. e-cigarette and vape market, by component, 2020 & 2028
Fig. 13 U.S. e-cigarette and vape market, by distribution channel, 2020 & 2028
Note: Product cover images may vary from those shown
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  • Reynolds American Inc.
  • Imperial Brands
  • Altria Group, Inc.
  • Japan Tobacco Inc.
  • Philip Morris International
  • International Vapor Group
  • British American Tobacco
  • Nicquid
  • Shenzhen IVPS Technology Co., Ltd.
  • Shenzhen KangerTech Technology Co., Ltd.
Note: Product cover images may vary from those shown
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