Five major US-based platforms will control 53% of the world’s 1.7 billion SVOD subscriptions by 2026. That equates to a collective 910 million subscriptions by 2026; up from 585 million in 2021.
Netflix will remain the largest player, adding 53 million subscribers to reach 275 million subs by 2026.
The Principal Analyst of the report, said: “The previous forecasts based on June 2021 results estimated that Disney+ would overtake Netflix in 2025. However, based on the September 2021 results, we now expect that this will happen in 2027.”
Disney+ will be the biggest winner, adding 140 million subscribers between 2021 and 2026 to take its total to 271 million. About 102 million of Disney+’ subscribers (38% of the total) in 2026 will be in the 13 Asian countries under the Hotstar brand.
“Disney+ only started in six new countries during 2021. Delayed from 2021, Eastern Europe launches will take place in 2022. This is likely to push back the remaining Asian launches until 2023.”
HBO Max will have 83 million subscribers by 2026, up from 29 million by the end of 2021. Future launches include territories where it has pay TV operations: Eastern Europe in 2022 and the rest of Asia (probably in 2023).
Global SVOD Subscribers by Platform in 2026
Published in November 2021 and based on September results, this PDF and excel report contains extensive coverage of the main global SVOD platforms.
The report comprises two parts:
- A 28-page PDF containing profiles of the global SVOD platforms, including Netflix, Amazon Prime Video, Discovery+, Disney+, Apple TV+, HBO Max, Peacock and Paramount+/ViacomCBS
- Excel workbook for Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO Max; providing subscriber and revenue forecasts for every year for each of 138 countries from 2010 to 2026
- Amazon Prime Video
- Apple TV+
- HBO Max