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Market Research Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030

  • ID: 5264611
  • Report
  • February 2021
  • Region: Global
  • The Business Research Company

FEATURED COMPANIES

  • GfK GROUP
  • Ipsos SA
  • Nielsen Holdings plc
  • Westat Inc
  • WPP PLC
  • MORE
Market Research Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030 provides the strategists, marketers and senior management with the critical information they need to assess the global market research services market as it emerges from the COVID-19 shut down.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for the market research services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Market Research Services market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider market research services market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The market research services market section of the report gives context. It compares the market research services market with other segments of the design, research, promotional and consulting services market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, market research services indicators comparison.
Scope

Markets Covered:
1) By Type: Marketing Research and Analysis Services; Public Opinion and Election Polling
2) By End Use Industry: IT Services; Manufacturing; Financial Services; Construction; Others

Companies Mentioned: Nielsen Holdings plc; WPP PLC; Ipsos SA; GfK GROUP; Westat Inc

Metrics Covered: Number of Enterprises; Number of Employees

Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, market research services indicators comparison.

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

This report will be delivered within 1-3 business days.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • GfK GROUP
  • Ipsos SA
  • Nielsen Holdings plc
  • Westat Inc
  • WPP PLC
  • MORE
1. Executive Summary

2. Report Structure

3. Market Research Services Market Characteristics
3.1. Market Definition
3.2. Key Segmentations

4. Market Research Services Market Product Analysis
4.1. Leading Products/ Services
4.2. Key Features and Differentiators
4.3. Development Products

5. Market Research Services Market Supply Chain
5.1. Supply Chain
5.2. Distribution
5.3. End Customers

6. Market Research Services Market Customer Information
6.1. Customer Preferences
6.2. End Use Market Size and Growth

7. Market Research Services Market Trends and Strategies

8. Impact of COVID-19 on Market Research Services

9. Market Research Services Market Size and Growth
9.1. Market Size
9.2. Historic Market Growth, Value ($ Billion)
9.2.1. Drivers of the Market
9.2.2. Restraints on the Market
9.3. Forecast Market Growth, Value ($ Billion)
9.3.1. Drivers of the Market
9.3.2. Restraints on the Market

10. Market Research Services Market Regional Analysis
10.1. Global Market Research Services Market, 2020, by Region, Value ($ Billion)
10.2. Global Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Region
10.3. Global Market Research Services Market, Growth and Market Share Comparison, by Region

11. Market Research Services Market Segmentation
11.1. Global Market Research Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Marketing Research and Analysis Services
  • Public Opinion and Election Polling
11.2. Global Market Research Services Market, Segmentation by End Use Industry, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • IT Services
  • Manufacturing
  • Financial Services
  • Construction
  • Others
12. Market Research Services Market Metrics
12.1. Market Research Services Market Size, Percentage of GDP, 2015-2025, Global
12.2. Per Capita Average Market Research Services Market Expenditure, 2015-2025, Global

13. Asia-Pacific Market Research Services Market
13.1. Asia-Pacific Market Research Services Market Overview
  • Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
13.2. Asia-Pacific, Market Research Services Market, 2020, by Country, Value ($ Billion)
13.3. Asia-Pacific, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
13.4. Asia-Pacific, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
13.5. Asia-Pacific, Market Research Services Market Metrics
13.5.1. Market Research Services Market Size, Percentage of GDP, 2015-2025, Asia-Pacific Countries
13.5.2. Number of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, Asia-Pacific Countries
13.5.3. Number of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, Asia-Pacific Countries
13.6. Asia-Pacific Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7. Asia-Pacific Market Research Services Market: Country Analysis
13.7.1. China Market Research Services Market
13.7.1.1. China Market Research Services Market Overview
13.7.1.2. China Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.1.3. China Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.2. Australia Market Research Services Market
13.7.2.1. Australia Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.2.2. Australia Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.3. Hong Kong Market Research Services Market
13.7.3.1. Hong Kong Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.4. India Market Research Services Market
13.7.4.1. India Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.4.2. India Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.5. Indonesia Market Research Services Market
13.7.5.1. Indonesia Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.5.2. Indonesia Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.6. Japan Market Research Services Market
13.7.6.1. Japan Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.6.2. Japan Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.7. Malaysia Market Research Services Market
13.7.7.1. Malaysia Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.8. New Zealand Market Research Services Market
13.7.8.1. New Zealand Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.9. Philippines Market Research Services Market
13.7.9.1. Philippines Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.10. Singapore Market Research Services Market
13.7.10.1. Singapore Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.11. South Korea Market Research Services Market
13.7.11.1. South Korea Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.11.2. South Korea Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.12. Thailand Market Research Services Market
13.7.12.1. Thailand Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.13. Vietnam Market Research Services Market
13.7.13.1. Vietnam Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

14. Western Europe Market Research Services Market
14.1. Western Europe Market Research Services Market Overview
14.2. Western Europe, Market Research Services Market, 2020, by Country, Value ($ Billion)
14.3. Western Europe, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
14.4. Western Europe, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
14.5. Western Europe, Market Research Services Market Metrics
14.5.1. Market Research Services Market Size, Percentage of GDP, 2015-2025, Western Europe Countries
14.5.2. Number of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, Western Europe Countries
14.5.3. Number of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, Western Europe Countries
14.6. Western Europe Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7. Western Europe Market Research Services Market: Country Analysis
14.7.1. Austria Market Research Services Market
14.7.1.1. Austria Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.2. Belgium Market Research Services Market
14.7.2.1. Belgium Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.3. Denmark Market Research Services Market
14.7.3.1. Denmark Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.4. Finland Market Research Services Market
14.7.4.1. Finland Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.5. France Market Research Services Market
14.7.5.1. France Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.5.2. France Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.6. Germany Market Research Services Market
14.7.6.1. Germany Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.6.2. Germany Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.7. Ireland Market Research Services Market
14.7.7.1. Ireland Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.8. Italy Market Research Services Market
14.7.8.1. Italy Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.9. Netherlands Market Research Services Market
14.7.9.1. Netherlands Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.10. Norway Market Research Services Market
14.7.10.1. Norway Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.11. Portugal Market Research Services Market
14.7.11.1. Portugal Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.12. Spain Market Research Services Market
14.7.12.1. Spain Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.13. Sweden Market Research Services Market
14.7.13.1. Sweden Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.14. Switzerland Market Research Services Market
14.7.14.1. Switzerland Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.15. UK Market Research Services Market
14.7.15.1. UK Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.15.2. UK Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

15. Eastern Europe Market Research Services Market
15.1. Eastern Europe Market Research Services Market Overview
15.2. Eastern Europe, Market Research Services Market, 2020, by Country, Value ($ Billion)
15.3. Eastern Europe, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
15.4. Eastern Europe, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
15.5. Eastern Europe, Market Research Services Market Metrics
15.5.1. Market Research Services Market Size, Percentage of GDP, 2015-2025, Eastern Europe Countries
15.5.2. Number of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, Eastern Europe Countries
15.5.3. Number of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, Eastern Europe Countries
15.6. Eastern Europe Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7. Eastern Europe Market Research Services Market: Country Analysis
15.7.1. Czech Republic Market Research Services Market,
15.7.1.1. Czech Republic Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.2. Poland Market Research Services Market
15.7.2.1. Poland Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.3. Romania Market Research Services Market
15.7.3.1. Romania Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.4. Russia Market Research Services Market
15.7.4.1. Russia Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.4.2. Russia Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

16. North America Market Research Services Market
16.1. North America Market Research Services Market Overview
16.2. North America, Market Research Services Market, 2020, by Country, Value ($ Billion)
16.3. North America, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
16.4. North America, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
16.5. North America, Market Research Services Market Metrics
16.5.1. Market Research Services Market Size, Percentage of GDP, 2015-2025, North America Countries
16.5.2. Number of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, North America Countries
16.5.3. Number of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, North America Countries
16.6. North America Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7. North America Market Research Services Market: Country Analysis
16.7.1. Canada Market Research Services Market
16.7.1.1. Canada Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7.2. Mexico Market Research Services Market
16.7.2.1. Mexico Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7.3. USA Market Research Services Market
16.7.3.1. USA Market Research Services Market Overview
16.7.3.2. USA Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7.3.3. USA Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

17. South America Market Research Services Market
17.1. South America Market Research Services Market Overview
17.2. South America, Market Research Services Market, 2020, by Country, Value ($ Billion)
17.3. South America, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
17.4. South America, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
17.5. South America, Market Research Services Market Metrics
17.5.1. Market Research Services Market Size, Percentage of GDP, 2015-2025, South America Countries
17.5.2. Number of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, South America Countries
17.5.3. Number of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, South America Countries
17.6. South America Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7. South America Market Research Services Market: Country Analysis
17.7.1. Argentina Market Research Services Market
17.7.1.1. Argentina Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.2. Brazil Market Research Services Market
17.7.1.1. Brazil Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.2.2. Brazil Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.3. Chile Market Research Services Market
17.7.3.1. Chile Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.4. Colombia Market Research Services Market
17.7.4.1. Colombia Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.5. Peru Market Research Services Market
17.7.5.1. Peru Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.6. Venezuela Market Research Services Market
17.7.6.1. Venezuela Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

18. Middle East Market Research Services Market
18.1. Middle East Market Research Services Market Overview
18.2. Middle East, Market Research Services Market, 2020, by Country, Value ($ Billion)
18.3. Middle East, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
18.4. Middle East, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
18.5. Middle East, Market Research Services Market Metrics
18.5.1. Market Research Services Market Size, Percentage of GDP, 2015-2025, Middle East Countries
18.5.2. Number of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, Middle East Countries
18.5.3. Number of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, Middle East Countries
18.6. Middle East Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7. Middle East Market Research Services Market: Country Analysis
18.7.1. Saudi Arabia Market Research Services Market
18.7.1.1. Saudi Arabia Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.2. Israel Market Research Services Market
18.7.2.1. Israel Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.3. Turkey Market Research Services Market
18.7.3.1. Turkey Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.4. UAE Market Research Services Market
18.7.4.1. UAE Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

19. Africa Market Research Services Market
19.1. Africa Market Research Services Market Overview
19.2. Africa, Market Research Services Market, 2020, by Country, Value ($ Billion)
19.3. Africa, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
19.4. Africa, Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
19.5. Africa, Market Research Services Market Metrics
19.5.1. Market Research Services Market Size, Percentage of GDP, 2015-2025, Africa Countries
19.5.2. Number of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, Africa Countries
19.5.3. Number of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, Africa Countries
19.6. Africa Market Research Services Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
19.7. Africa Market Research Services Market: Country Analysis
19.7.1. Egypt Market Research Services Market
19.7.1.1. Egypt Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
19.7.2. Nigeria Market Research Services Market
19.7.2.1. Nigeria Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
19.7.3. South Africa Market Research Services Market
19.7.3.1. South Africa Market Research Services Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

20. Market Research Services Market Competitive Landscape
20.1. Competitive Market Overview
20.2. Market Shares
20.3. Company Profiles
20.3.1. Nielsen Holdings plc
20.3.1.1. Company Overview
20.3.1.2. Products and Services
20.3.1.3. Strategy
20.3.1.4. Financial Performance
20.3.2. WPP PLC
20.3.2.1. Company Overview
20.3.2.2. Products and Services
20.3.2.3. Strategy
20.3.2.4. Financial Performance
20.3.3. Ipsos SA
20.3.3.1. Company Overview
20.3.3.2. Products and Services
20.3.3.3. Strategy
20.3.3.4. Financial Performance
20.3.4. GfK GROUP
20.3.4.1. Company Overview
20.3.4.2. Products and Services
20.3.4.3. Strategy
20.3.4.4. Financial Performance
20.3.5. Westat Inc
20.3.5.1. Company Overview
20.3.5.2. Products and Services
20.3.5.3. Strategy
20.3.5.4. Financial Performance

21. Key Mergers and Acquisitions in the Market Research Services Market

22. Market Background: Design, Research, Promotional and Consulting Services Market
22.1. Design, Research, Promotional and Consulting Services Market Characteristics
22.2. Design, Research, Promotional and Consulting Services Market Historic and Forecast, 2015-2020, 2020-2025F, 2030F Growth, by Segment, Value ($ Billion), Global
22.3. Global Design, Research, Promotional and Consulting Services Market, 2020, by Region, Value ($ Billion)
22.4. Global Design, Research, Promotional and Consulting Services Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Region
22.5. Global Design, Research, Promotional and Consulting Services Market, 2015-2020, 2020-2025F, 2030F, Segmentation by Type, Value ($ Billion)

23. Recommendations
23.1. Global Market Research Services Market in 2025 - Growth Countries
23.2. Global Market Research Services Market in 2025 - Growth Segments
23.3. Global Market Research Services Market in 2025 - Growth Strategies

24. Appendix
24.1. NAICS Definitions of Industry Covered in this Report
24.2. Abbreviations
24.3. Currencies
24.4. Research Inquiries
24.5. About the Publisher

25. Copyright and Disclaimer
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • GfK GROUP
  • Ipsos SA
  • Nielsen Holdings plc
  • Westat Inc
  • WPP PLC
  • MORE
Major companies in the market research services market include Nielsen Holdings plc; WPP PLC; Ipsos SA; GfK GROUP and Westat Inc.

The global market research services market is expected to grow from $71.86 billion in 2020 to $75.66 billion in 2021 at a compound annual growth rate (CAGR) of 5.3%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $90.79 billion in 2025 at a CAGR of 5%.

The market research services market consists of the sales of market research services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage activities for studying and analyzing markets according to client’s specifications. Market research establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market research services market is segmented into marketing research and analysis services and public opinion and election polling.

North America was the largest region in the global market research services market, accounting for 33% of the market in 2020. Western Europe was the second largest region accounting for 28% of the global market research services market. Africa was the smallest region in the global market research services market.

Many market research companies are suggesting their clients to implement virtual reality technologies to understand customer decision making process. Virtual reality is a computer-generated simulation of a three-dimensional image, sound and other sensations that replicate an environment and also simulates an individual’s presence in the environment. This technology enables companies to generate critical consumer insights without having to invest in trial and error processes in physical stores and collect opinions from target respondents. Virtual reality technology enable companies collect data efficiently from a large sample size with minimum investment. For instance, Nestle implemented Decision Insights virtual store to determine prices and placements of 15 new stock keeping units of ice cream cups. After implementing research recommendations ice cream sales increased by 53%.

The outbreak of Coronavirus disease (COVID-19) has acted as a restraint on the market research services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID 19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of 'lock down' and the outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the market research services market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy.

The market research services market growth is aided by stable economic growth forecasted in many developed and developing countries. The International Monetary Fund (IMF) predicts that the global GDP growth will be 3.2% in 2019 and 3.5% in 2020. Recovering commodity prices, after a significant decline in the historic period is further expected to aid the market growth. Developed economies are also expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. For instance, India's GDP is expected to grow at 7.2%, whereas China is forecasted to register GDP growth of 6.0% in 2020. Stable economic growth is expected to increase investments in end user markets, thereby driving the market during forecast period.
Note: Product cover images may vary from those shown
  • Nielsen Holdings plc
  • WPP PLC
  • Ipsos SA
  • GfK GROUP
  • Westat Inc
Note: Product cover images may vary from those shown

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