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Germany: Cannabis and CBD Consumer Report

  • ID: 5264967
  • Report
  • December 2020
  • Region: Germany
  • 63 Pages
  • Prohibition Partners


  • AB InBev
  • Canna Research Group
  • Eaze (delivery service)
  • Impact Sports CBD
  • Miraflora
  • Rock Creek Farms

Germany is set to become one of the largest single markets for cannabis and CBD anywhere in the world. Despite the fact that millions of Germans are using CBD and cannabis, relatively little is currently known about these consumers. This report highlights the topics which are most pressing for patients and consumers and should be of significant value to anyone wishing to meet the growing demand for these products in the country.

The report also aims to examine legislation surrounding over-the-counter and prescription drug formats in Germany, mapping the routes to patients and consumers. Germany: Cannabis and CBD Consumer Report is now available both in digital and print versions for purchase.

Germany: Cannabis and CBD Consumer Report, is part of the consumer series which conducts in-depth quantitative consumer research to provide a deeper understanding of consumer usage, purchase and attitudes in the cannabis, CBD and infused consumer goods markets. The author surveyed over 26,000 adults aged 16+, with participants selected based on set quotas of gender and age to ensure that survey samples are proportionally representative of the respective populations.

Germany: Cannabis & CBD Consumer Report examines:

  • While the users of CBD and cannabis for medicinal purposes are distinct populations, they both have large populations of elder consumers whereas recreational cannabis is dominated by those under the age of 40.
  • The patients and users of CBD, and cannabis for medical and recreational purposes form clearly distinct groups in demographics, geographics and consumptions habits. Over 75% of consumers make purchases in just one of these three categories rather than a combination.
  • While slightly more men than women purchase cannabis and CBD in Germany, analysis of frequent users show that CBD consumption is heavily dominated by self-declaring females, with men making up 62 and 56% of cannabis for recreational and medical purposes respectively.
Note: Product cover images may vary from those shown


  • AB InBev
  • Canna Research Group
  • Eaze (delivery service)
  • Impact Sports CBD
  • Miraflora
  • Rock Creek Farms
  • Introduction 
  • Methodology 
  • Definitions 
  • Executive Summary 
  • Industry Overview 
  • The Cannabis and CBD Consumer 
  • Hemp in Consumer Goods 
  • Conclusion 
Note: Product cover images may vary from those shown
  • AB InBev 
  • Acabada 
  • ACS Laboratory 
  • Altwell 
  • Ambience CBD 
  • Ananda Hemp 
  • Armourgenix 
  • Avicanna 
  • Aviva 
  • Bayou City Hemp Company 
  • Be Cann 
  • Beboe 
  • Ben & Jerry’s 
  • BioSteel Sports Nutrition 
  • Blueberries Medical 
  • Boots 
  • Botanica Testing Inc 
  • Canna Research Group 
  • Cannabis Pharma s.r.o. 
  • CannIBite 
  • Canopy Growth 
  • Canopy Growth  
  • CBD Imports Pty Ltd 
  • CBDepot 
  • CBDMedics 
  • CBWeed 
  • Cibiday CBD 
  • Cibidol 
  • Cloud KUSHON CBD 
  • Cronos Group (CRON) 
  • CVS 
  • Daye 
  • Dragonfly CBD 
  • Easy Joint 
  • Eaze (delivery service) 
  • EdenFlo 
  • Elixinol Global Limited 
  • Elixinol Japan 
  • EuroLife Brands 
  • FAB CBD 
  • Farmhus GmbH 
  • Fera Science (laboratory part-owned by the Department for Environment, Food and Rural Affairs in the UK) 
  • Fusion Nutrition Inc 
  • Future Farm Technologies 
  • General Cannabis Corp  
  • Green Stem 
  • Green Thumb Industries 
  • GW Pharmaceuticals 
  • Healthspan 
  • Hexo 
  • High Purity Natural Products 
  • Holistic Herb 
  • Holland and Barrett  
  • Impact Sports CBD 
  • iStore 
  • Jacob Hooy 
  • Kanaco 
  • KannaSwiss 
  • Kannavape 
  • Kannaway’s Evolve 
  • Khiron 
  • Khiron Life Sciences 
  • Kibush Capital Corporation 
  • Koch and Gsell AG 
  • Kroger 
  • LeafLife Wellness 
  • Love Always Liz 
  • Love CBD 
  • Manna 
  • Mendi 
  • Miraflora 
  • Moia Elixirs 
  • Molson Coors 
  • Mondelez 
  • Naturopathica 
  • Neurogan 
  • Novel Foods 
  • P&G 
  • PacRoots 
  • Pharmacielo 
  • Phivida Holdings 
  • Province Brands 
  • PURA  
  • Pure Harvest  
  • Quicksilver Scientific 
  • Rapid CBD 
  • Rite Aid 
  • Rock Creek Farms 
  • Rooted Hemp 
  • Satipharm 
  • SevenFive Farm 
  • Shanti Wellness 
  • Sire Biosciences 
  • Slumber CBN 
  • Small Business Labs 
  • Soul Addict 
  • Tilray 
  • Toast 
  • Unilever 
  • Vita Coco 
  • Vitality 
  • Walgreens 
  • World High Life 
  • Yaupon Teahouse 
Note: Product cover images may vary from those shown