The Event Sponsorship Benchmarks: Intercept Venues Report consists of 49,639 consumer exit interviews completed after an event sponsorship activation at various intercept venues. Intercept venues are classified as locations where consumers live and work. Several examples of these intercept venues include commuter stations, office parks, and street intercepts. Event sponsorship at Intercept Venues helps brands gain street credibility, drive new leads, and improve overall visibility.
Studies show that events held at intercept venues often improve how audiences react toward brands. By doing so, these brands develop stronger relationships with their customers and enrich brand affinity. Intercept venues also have a positive impact on conversion rates as consumers are with you to ask questions at a location that is familiar and comfortable to them.
A total of 8,638 activation days at street intercept events were used to collect interviews for this report. Key insights applied through these benchmarks showcase how to gain a positive return-on-investment for brands at intercept venue sponsorship events. The field staff event recap data from these activations were combined with consumer interviews for the analysis presented in this report. Reporting insights include reach efficiency, reach quality, brand awareness, marketing impact, and return-on-investment. Several demographic segments were used to outline each of the reporting insights.
Studies show that events held at intercept venues often improve how audiences react toward brands. By doing so, these brands develop stronger relationships with their customers and enrich brand affinity. Intercept venues also have a positive impact on conversion rates as consumers are with you to ask questions at a location that is familiar and comfortable to them.
A total of 8,638 activation days at street intercept events were used to collect interviews for this report. Key insights applied through these benchmarks showcase how to gain a positive return-on-investment for brands at intercept venue sponsorship events. The field staff event recap data from these activations were combined with consumer interviews for the analysis presented in this report. Reporting insights include reach efficiency, reach quality, brand awareness, marketing impact, and return-on-investment. Several demographic segments were used to outline each of the reporting insights.
Table of Contents
1. Index of Tables
2. Introduction to This Report
3. Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns
4. Experiential Measurement Best Practices - The Theory
5. Metrics And Definitions For This Report
6. Event Marketing Reach
7. Event Marketing Impact
8. Event Marketing Return-on-Investment
9. Appendix
Methodology
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