Throughout the Cookies, Snacks, & Candies Sampling - Campaign Benchmarks Report, activations from destination and intercept events are represented. Various brand categories in this report include candy, cookies, edible cookie dough, ice cream, and other dessert snack products. There is no denying that consumers enjoy having various sweet and sugary products offered as samples at events and retail stores. Snack and candy marketers can benefit from engaging consumers directly through point of purchase (POP). POP decisions are more likely to take place when consumers are given the opportunity to sample a product.
This Food and Beverage sub-category contains benchmarks from 339 event days where a total of 4,864 consumer exit interviews were completed. Both wet sampling and dry sampling techniques were used by these featured snack and candy brands. Wet sampling is defined as any sampling where the product is to be consumed on-site. Dry sampling takes place where the product is packaged and/or designed to be used or consumed offsite.
Report data for Cookies, Snacks & Candies is derived from field staff event recaps combined with consumer exit interviews. Reporting insights include reach efficiency, reach quality, brand awareness, marketing impact, and return-on-investment. Several demographic segments were used to outline each of the reporting insights. An estimated 1,835,164 total samples were distributed.
This Food and Beverage sub-category contains benchmarks from 339 event days where a total of 4,864 consumer exit interviews were completed. Both wet sampling and dry sampling techniques were used by these featured snack and candy brands. Wet sampling is defined as any sampling where the product is to be consumed on-site. Dry sampling takes place where the product is packaged and/or designed to be used or consumed offsite.
Report data for Cookies, Snacks & Candies is derived from field staff event recaps combined with consumer exit interviews. Reporting insights include reach efficiency, reach quality, brand awareness, marketing impact, and return-on-investment. Several demographic segments were used to outline each of the reporting insights. An estimated 1,835,164 total samples were distributed.
Table of Contents
1. Index of Tables
2. Introduction to This Report
3. Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns
4. Experiential Measurement Best Practices - The Theory
5. Metrics And Definitions For This Report
6. Event Marketing Reach
7. Event Marketing Impact
8. Event Marketing Return-on-Investment
9. Appendix
Methodology
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