+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

North America Personal Care Appliances Market Growth, Trends and Forecasts (2021 - 2026)

  • ID: 5275187
  • Report
  • February 2021
  • Region: North America
  • 80 pages
  • Mordor Intelligence
1 of 5

FEATURED COMPANIES

  • Andis Company
  • BaBylissPRO
  • Conair Corporation
  • Dyson
  • Koninklijke Philips N.V.
  • Panasonic Corporation
  • MORE
North America personal care appliances market is forecasted to grow at a CAGR of 4.35% during the forecast period (2021-2026).
  • The market is driven by rising consumer interest in health and wellness leading to the growth in personal care appliances. The increased focus on beauty and personal care products is one of the major factors driving the personal care appliances tools across the region.
  • Further, social media have become very influential in the world of fashion, makeup, hairstyling, and trendsetting. Hence, the increasing promotions, including advertisements of styling tools in different media channels are gaining customer’s attention.
  • Moreover, the preference for blow dry hair/wavy hair among women is the major factor making hair dryer an essential hair styling tool in their wardrobe. Thus, players are innovating in their technology to variate their products for instance, in 2020 Panasonic announced the launch of its hair dryer with patented nano and platinum iron technology and the product has two different types of nozzle attachments - set nozzle and quick dry nozzle, which is claimed to provide strong and soft airflows.
Key Market Trends

Rising Consumer Inclination Towards Hair Styling Tools

The consumers are actively seeking for hair styling tools, including hair straighteners, curlers that are easily accessible and affordable way to keep their hair looking its best, and to also experiment with different styles each time. However, the increasing awareness about the heat damage caused by hair straightener is one of the major factors limiting the purchasing behavior of the customers. Thus, the manufacturers are trying to launch new innovative straighteners to meet the consumer’s prevailing concern at a budget friendly price range. For instance, In 2020, Dyson launched Corrale straightener, designed to halve the damage caused by traditional hair straighteners.

United States Form the Largest Market in the Region

Growth in geriatric population has fueled the demand for personal care appliances including electrical appliances used as styling, grooming, and beauty appliances. The impact of this driver is substantially strong in the current business scenario that is expected to increase during the forecast period. Further, in the United States market, there has been an increase in sales across all categories, due to rising inclination of men in the personal grooming. Also, amid COVID-19 pandemic the trend of at home grooming is also gaining significance among the millenials in the country, which in turn is boosting the demand of personal care appliance in the country.

Competitive Landscape

The key players in the market include Procter & Gamble, Panasonic Corporation, Koninklijke Philips N.V. among others. The leading players in the North America personal care appliances market enjoy a dominant presence across the region. Brand loyalty is a high-impact factor, with the features being a prime parameter. Companies need to have a strong focus on quality, and this attribute plays a pivotal role in brand positioning. ​Companies are increasing their investments in R&D facilities and marketing and expanding their distribution channels to maintain their position in the market and to offer innovative offerings across the region.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Andis Company
  • BaBylissPRO
  • Conair Corporation
  • Dyson
  • Koninklijke Philips N.V.
  • Panasonic Corporation
  • MORE
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Gender
5.1.1 Men
5.1.2 Women
5.1.3 Unisex
5.2 By Type
5.2.1 Shaving and Grooming
5.2.1.1 Shavers
5.2.1.2 Trimmers
5.2.1.3 Epilator
5.2.2 Styling
5.2.2.1 Hair Straightener
5.2.2.2 Hair Dryer
5.2.2.3 Hair Curler
5.2.2.4 Others
5.2.3 Beauty Appliances
5.2.4 Oral Care
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Specialty Stores
5.3.3 Online Stores
5.3.4 Others
5.4 By Geography
5.4.1 United States
5.4.2 Canada
5.4.3 Mexico
5.4.4 Rest of North America

6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Procter & Gamble
6.3.2 Koninklijke Philips N.V.
6.3.3 Wahl Clipper Corporation
6.3.4 Panasonic Corporation
6.3.5 Spectrum Brands, Inc.
6.3.6 Conair Corporation
6.3.7 Andis Company
6.3.8 Dyson
6.3.9 BaBylissPRO

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5
  • Procter & Gamble
  • Koninklijke Philips N.V.
  • Wahl Clipper Corporation
  • Panasonic Corporation
  • Spectrum Brands, Inc.
  • Conair Corporation
  • Andis Company
  • Dyson
  • BaBylissPRO
Note: Product cover images may vary from those shown
5 of 5

Loading
LOADING...

Adroll
adroll