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Athleisure Market - Growth, Trends, and Forecasts (2023 - 2028)

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    Report

  • 170 Pages
  • April 2023
  • Region: Global
  • Mordor Intelligence
  • ID: 5275206
UP TO OFF until Dec 31st 2023

Quick Summary:

In an era where health and wellbeing have reached a focal point, the athleisure market is experiencing thriving growth. This trend has been fueled by rising health consciousness, coupled with an increased desire for an active lifestyle and form-fitting aesthetics. Consumers are taking interest in sports apparel that offer improved features such as moisture management, temperature control and other attributes that optimize performance, offering comfort and mitigating potential injury risks. The advent of enhanced characteristics in athletic apparel has spurred a shift in consumer habits, seeing these products being worn even during leisure time.

Remaining at the forefront of this market requires awareness of both opportunities and challenges. Government initiatives across varying countries have undoubtedly stimulated the growth of the athleisure market, promoting increased participation in sports. However, the market also faces significant risks from the counterfeit goods sector, posing a potential threat to brand manufacturers and overall market growth. Private and public drive towards healthy living provides an optimistic outlook, but strategic decisions to counteract negative impacts are a requisite for sustained success.

The athleisure market is projected to record a CAGR of 6.09% over the next five years.

Rising health and self-consciousness and a desire to lead active lifestyles and appear fit are encouraging consumers to incorporate sports and fitness activities into their daily routines. This increased participation has led to a change in market dynamics, resulting in an increased demand for athleisure products. The availability of sports apparel with enhanced properties such as moisture management, temperature control, and other performance-boosting characteristics that prevent discomfort and potential injury has captured the interest of consumers who are willing to pay more for such additional benefits. Hence, these enhanced features have propelled consumer habits to wear athletic apparel during their leisure period.

An increase in government initiatives in various countries to improve sports participation played a key role in driving the demand for athleisure in the last few years. For instance, in November 2021, the government of England recommended launching a “Work Out to Help Out” campaign to incentivize people to get involved in organized sports. However, the strong presence of counterfeit goods in the marketplace has become a significant threat to brand manufacturers and the market's growth. The growth of the luxury athleisure market has been affected by the presence of various counterfeit products, which may be difficult to identify as fake.

Athleisure Market Trends

Increased Sports Participation and Flourishing Demand for Sports Apparel Driving Athleisure

The increasing popularity of fitness activities, such as aerobics, running, weight training, and yoga, along with an increase in the number of women participating in fitness and sports-related activities and surging memberships in gym and health clubs, is driving the demand for athleisure products. For instance, as per the survey conducted in association with Japan Sports Agency in November 2021, in Japan, 15.1% of respondents in their twenties stated that they used fitness clubs. According to the Physical Activity Monitor (2019-2021) issued by the Canadian Fitness and Lifestyle Institute, about 27% of Canadian adults reported engaging in sports. In addition, due to celebrity endorsements, international sporting events, social media influence, and government initiatives and campaigns such as #FitIndia (by the Government of India), consumers are more likely to participate in fitness and sports activities, leading to more spending on healthy living.



Asia-Pacific is the Fastest-growing Market

The growing health awareness among the emerging middle class and the increasing sporting environment in countries such as China, India, Australia, and Japan are anticipated to boost the demand for athleisure products during the forecast period. The athleisure market in Asia-Pacific has traditionally been dominated by major international brands such as Reebok, Adidas, Nike, Puma, and Lotto. The players in the market use various strategies like launching ad campaigns and using new technologies to innovate products to remain active in the market and increase their brand visibility and image. For example, in September 2021, Adidas Australia launched a ‘'4DFWD’' 3D printed running shoe. The 4DFWD shoe has been created using printing to create an e-midsole lattice structure that redirects vertical impact forces into horizontal forward motion. The shoes are available online and in offline Adidas stores across the country. However, many domestic brands such as Mizuno, Asics, HRX, and Sfida have also registered significant market penetration by constantly introducing different types of athletic wear, including clothing, footwear, and accessories, across e-commerce platforms.



Athleisure Market Competitor Analysis

The athleisure market is highly competitive and fragmented in nature. Major market players are focusing on developing a diversified product portfolio, which is intensifying the competition in the market. The most active companies in the market include Nike Inc., Adidas AG, Puma SE, Under Armour Inc, and Lululemon Athletica Inc. These companies have been taking significant measures to increase their market penetration across the world with product innovations, the establishment of new bases, setting up more production plants, and associated R&D centers. These players are also active on social media platforms to advertise their athleisure products to attract more consumers worldwide.

Additional benefits of purchasing the report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support


This product will be delivered within 2 business days.

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Clothing
5.1.2 Footwear
5.1.3 Other Product Types
5.2 End User
5.2.1 Men
5.2.2 Women
5.2.3 Kids
5.3 Distribution Channel
5.3.1 Offline Stores
5.3.2 Online Stores
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle-East and Africa
5.4.5.1 United Arab Emirates
5.4.5.2 South Africa
5.4.5.3 Rest of Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Adidas AG
6.3.2 Nike Inc.
6.3.3 Under Armour Inc.
6.3.4 New Balance Athletics Inc.
6.3.5 Columbia Sportswear Company
6.3.6 ASICS Corporation
6.3.7 PUMA SE
6.3.8 VF Corporation
6.3.9 Wolverine Worldwide Inc.
6.3.10 Lululemon Athletica
7 MARKET OPPORTUNITIES AND FUTURE TRENDS8 DISCLAIMER

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Adidas AG
  • Nike Inc.
  • Under Armour Inc.
  • New Balance Athletics Inc.
  • Columbia Sportswear Company
  • ASICS Corporation
  • PUMA SE
  • VF Corporation
  • Wolverine Worldwide Inc.
  • Lululemon Athletica

Methodology

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