North American OTT TV episode and movie revenues will reach $94 billion in 2026; nearly twice as much as the $49 billion in 2020. The US - the world’s most mature market - will increase by $42 billion to $88 billion. Canada will double to $5.4 billion.
Simon Murray, Principal Analyst, said: “SVOD and AVOD revenues will each increase by $22 billion between 2020 and 2026. AVOD revenues will triple to $33 billion. SVOD will remain the main revenue source, supplying $54 billion by 2026.”
Published in February 2021, this 69-page PDF and excel report covers movies and TV episodes.
The report comes in three parts:
- Insight: Detailed country-by-country analysis in a 30-page PDF document.
- Outlook: Subscriber forecasts and bullet points for Canada and the US in a visually-appealing nine-page PDF document;
- Excel workbook covering each year from 2010 to 2026 by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform
- AT&T Now
- All Access
- Amazon Prime Video
- Apple TV+
- CBS All Access
- Fibe Alt TV
- HBO Now/WarnerMedia;
- Sling TV
- Xfinity Instant TV
- YouTube TV