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North America OTT TV and Video Market Forecast to 2029

  • Report

  • 74 Pages
  • March 2024
  • Region: North America
  • Digital TV Research
  • ID: 5300991

US OTT Sector Thrives Despite Maturation, Cord-Cutting Trend Shows No Slowdown

North American OTT TV episode and movie revenues will reach $100 billion in 2029; up from $81 billion in 2023. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. US revenues will be $92 billion in 2029.

North American AVOD revenues will increase from $17 billion in 2023 to $25 billion in 2029. SVOD revenues will climb by $10 billion between 2023 and 2029 to $67 billion.

The principal analyst of the report said: “Despite being the most mature OTT market by some distance, the US OTT sector continues to grow as cord-cutting show few signs of abating. The US is unique, given the poor state of the pay TV market and the wide OTT choice.”

This 74-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

  • Insight: Detailed country-by-country analysis in a 28-page PDF document.
  • Excel workbook covering each year from 2015 to 2029 by household penetration, by SVOD subscribers and by OTT, AVOD & FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

Who should read this report?

Job Functions:

  • Corporate development
  • Strategy
  • Analyst
  • Researcher

Types of Companies:

  • Content owners
  • Broadcasters
  • SVOD platforms
  • AVOD platforms
  • Telcos
  • Pay TV operators
  • TV equipment manufacturers
  • Banks - Media analysts
  • Consultancies - media analysts
  • Satellite operators

Companies Mentioned

  • Amazon Freevee
  • Amazon Prime Video
  • Apple TV+
  • CBC
  • CraveTV
  • CTV
  • Disney+
  • Facebook
  • Fox
  • Global
  • Hulu Live
  • Illico
  • Max
  • NBC
  • Netflix
  • Paramount+
  • Peacock
  • Pluto TV
  • Roku Channel
  • Samsung TV Plus
  • Showtime
  • Sling TV
  • Stack TV
  • Starz
  • Tubi
  • TVA
  • Viacom
  • YouTube TV