Party Goods - Global Strategic Business Report

The global market for Party Goods was estimated at US$33.2 Billion in 2024 and is projected to reach US$46.9 Billion by 2030, growing at a CAGR of 5.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Party Goods market.

Global Party Goods Market - Key Trends and Drivers Summarized

How Have Party Goods Become an Essential Element of Celebrations?

Party goods, ranging from colorful decorations and tableware to balloons, banners, and themed props, have become indispensable components of modern celebrations, adding vibrancy and personal touch to events of all kinds. Whether it’s a child’s birthday, a wedding reception, or a corporate gathering, party goods play a pivotal role in setting the mood and enhancing the overall experience. The appeal of party supplies lies in their ability to transform ordinary spaces into festive environments, allowing hosts to create memorable experiences tailored to the occasion’s theme and tone. Traditionally, party goods consisted of basic balloons, paper plates, and streamers, but over time, they have evolved into a diverse and sophisticated array of products that include personalized banners, eco-friendly tableware, and intricate balloon garlands. Themed party goods, featuring everything from favorite characters for children’s parties to elegant designs for formal events, have become a key trend, enabling hosts to craft immersive atmospheres that reflect personal tastes and preferences. Additionally, digital design tools and customization services have opened up new possibilities, allowing consumers to create bespoke party goods that are unique to their celebrations.

Why Are Consumers Embracing Party Goods for Personalized and Thematic Celebrations?

The increasing demand for party goods can be linked to the rise of personalized and thematic celebrations, fueled by changing social trends and the influence of social media. Today’s consumers are looking for more than just functional decorations; they want items that reflect their personalities, tell a story, or create a particular mood. This shift is especially pronounced among younger generations, such as Millennials and Gen Z, who prioritize unique and Instagram-worthy experiences. As a result, themed party goods - whether they’re for a rustic-chic wedding, a superhero-themed birthday, or a gender reveal party - have become highly sought-after. Personalization options like custom banners, name tags, and photo props add a special touch to any event, making it feel more intimate and tailored. Furthermore, the trend towards experiential gifting and celebrations has placed a premium on visually stunning setups that make for memorable photos and shared moments. The growth of “party-in-a-box” kits, which provide coordinated decorations, table settings, and even games based on a specific theme, reflects this desire for curated experiences that are easy to assemble yet leave a lasting impression. The increasing availability of DIY kits and tutorials has also encouraged creativity among consumers, enabling them to create own party goods and decorations.

How Are Innovations and Trends Shaping the Party Goods Market?

The party goods market has witnessed significant innovation in recent years, driven by trends towards sustainability, digital integration, and creative designs. One of the most prominent shifts is the move towards eco-friendly and sustainable party supplies, as environmentally conscious consumers seek to reduce waste associated with single-use plastics. Manufacturers are responding with products made from biodegradable materials such as bamboo, paper, and palm leaves, as well as reusable items like cloth banners and stainless steel cutlery sets. The rise of “green” party goods has also led to the development of compostable tableware and recyclable decorations, providing hosts with guilt-free options that do not compromise on style or quality. In addition to sustainability, the market is being transformed by the integration of digital technologies. Augmented reality (AR) features, such as scannable invitations that trigger animated messages or AR photo props that create interactive experiences, are adding a tech-savvy twist to traditional party supplies. E-commerce platforms, supported by robust online customization tools, have made it easier for consumers to design and order personalized items, such as custom-printed balloons and tailored party favors, directly from their smartphones. This digital convenience has expanded the reach of niche party suppliers, enabling them to cater to a global audience. Furthermore, the aesthetics of party goods are evolving to reflect contemporary design trends, with minimalist and monochromatic themes gaining traction alongside traditional bright and colorful options. Metallic accents, geometric patterns, and gender-neutral palettes are increasingly popular, providing a sophisticated look that appeals to modern tastes.

What’s Driving Accelerated Growth in the Global Party Goods Market?

The growth in the global party goods market is driven by several factors. One of the primary drivers is the rising disposable income and increased spending on social events and personal milestones, particularly in developing economies where middle-class expansion is boosting demand for celebratory goods. As more people are willing to spend on creating memorable experiences, the market for premium and customized party supplies has surged. Another significant growth factor is the influence of social media, where platforms like Instagram and Pinterest have popularized visually stunning party setups and “do-it-yourself” decoration trends. This has heightened the desire for elaborate and theme-based celebrations, pushing consumers to invest in high-quality, photogenic party goods. Additionally, the growth of experiential consumerism, where people prioritize unique experiences over material possessions, has led to an increased focus on aesthetic-driven and interactive party supplies that enhance the overall event atmosphere. The rise of e-commerce and digital marketplaces has also played a crucial role, making it easier for consumers to access a wide variety of party goods, from traditional decorations to niche, handcrafted items, regardless of location. This has enabled smaller brands and artisans to thrive, catering to specific tastes and preferences that large-scale producers might overlook. Furthermore, the growing popularity of non-traditional celebrations, such as baby showers, pet parties, and themed brunches, has created new opportunities for party goods manufacturers to diversify their offerings. Lastly, the expansion of corporate and business-related events, which require branded and customized party supplies, is contributing to the market’s positive outlook. Altogether, these factors are driving robust growth in the party goods industry, reflecting a confluence of rising consumer expectations, innovative product offerings, and the ongoing evolution of celebration culture worldwide.

SCOPE OF STUDY:

The report analyzes the Party Goods market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Product Type (Tableware / Disposables, Home Decor, Balloons, Take Away Gifts, Banners, Pinatas, Games, Other Product Types); Distribution Channel (Supermarkets & Hypermarkets, Specialized Stores, Convenience Stores, Online, Other Distribution Channels); Application (Domestic, Commercial)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Tableware / Disposables segment, which is expected to reach US$9.9 Billion by 2030 with a CAGR of a 7.8%. The Home Decor segment is also set to grow at 5.8% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $8.8 Billion in 2024, and China, forecasted to grow at an impressive 9.9% CAGR to reach $10.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Party Goods Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Party Goods Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Party Goods Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as American Greetings, Artisano Designs, Chinet, Hallmark, Martha Stewart and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 33 companies featured in this Party Goods market report include:

• American Greetings
• Artisano Designs
• Chinet
• Hallmark
• Martha Stewart
• Oriental Trading Company
• Party City
• Pioneer Worldwide
• Shutterfly
• Unique Industries

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.