Craft Beer - Global Strategic Business Report

The global market for Craft Beer was estimated at US$191.9 Billion in 2024 and is projected to reach US$283.2 Billion by 2030, growing at a CAGR of 6.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Craft Beer market.

Global Craft Beer Market - Key Trends and Drivers Summarized

Why Is Craft Beer Gaining Popularity Across the Globe?

Craft beer, characterized by its small-batch production, distinctive flavors, and focus on quality, has seen an extraordinary surge in popularity over the past few decades. Unlike mass-produced beers that prioritize volume, craft beer is celebrated for its artisanal nature, with brewers often employing traditional brewing methods that have been refined over generations. The defining feature of craft beer is its flavor diversity, with brewers experimenting with a wide range of ingredients, from rare hops to spices and fruits, to create unique and memorable brews. This has fostered a dedicated community of beer lovers who appreciate the creativity and craftsmanship that goes into each brew. The increasing consumer interest in artisanal products, coupled with a broader movement toward supporting local businesses, has played a significant role in the rise of craft breweries around the world. Craft beer, deeply connected to regional identities, has come to represent authenticity and innovation in the global beverage landscape.

How Has Craft Beer Transformed the Global Beverage Industry?

The influence of craft beer on the global beverage industry is undeniable. Small, independently-owned craft breweries have disrupted the market, challenging the supremacy of established beer giants. The emergence of microbreweries and brewpubs has not only diversified the beer market but has also spurred the growth of related sectors, such as brewing equipment, packaging, and distribution services. This shift has led to a fragmentation of the beer market, offering consumers an unprecedented variety of options, from traditional lagers and ales to innovative hybrids and seasonal specialties. Furthermore, the craft beer movement has prompted larger beer companies to adapt, either by acquiring successful craft breweries or by introducing their own craft-style brands to stay competitive. The emphasis on quality, authenticity, and community engagement has set new benchmarks in the industry, prompting a redefinition of what constitutes a premium beer. This evolution has also contributed to the rise of beer tourism, with enthusiasts traveling to visit local breweries, further enhancing the economic impact of the craft beer industry.

What Emerging Trends Are Shaping the Craft Beer Landscape?

Several key trends are currently influencing the craft beer landscape, reflecting broader changes in consumer preferences and societal values. Sustainability has become a major focus, with many craft breweries adopting eco-friendly practices such as sourcing local ingredients, utilizing renewable energy, and minimizing waste through recycling and composting. This commitment to sustainability resonates with environmentally conscious consumers, who are increasingly making purchasing decisions based on a brand’s environmental practices. Another notable trend is the growing demand for health-conscious beer options, including low-alcohol and non-alcoholic craft beers, appealing to consumers seeking healthier alternatives without compromising on taste. The popularity of 'session beers,' which are lower in alcohol but rich in flavor, is also increasing, indicating a shift towards more moderate drinking habits. Additionally, the craft beer market is witnessing a surge in flavor experimentation, driven by a younger demographic eager to explore new and bold taste experiences. From sour ales to barrel-aged stouts, the variety in flavor profiles continues to expand, catering to diverse palates. The growing emphasis on inclusivity, with more breweries owned by women and minorities, is also gaining traction, reflecting the industry`s commitment to diversity and representation.

What Are the Key Drivers Behind the Growth of the Craft Beer Market?

The expansion of the craft beer market is propelled by a combination of factors that are vital to the ongoing growth of this dynamic industry. Advancements in brewing technology have allowed craft brewers to produce high-quality beers more efficiently and with greater consistency, enabling increased innovation and experimentation. The trend of premiumization, where consumers are willing to pay more for superior products, has significantly boosted demand for craft beer, especially among millennials and Gen Z, who value authenticity, flavor variety, and supporting independent producers. Moreover, the growing availability of craft beer across various retail channels, including supermarkets, specialty stores, and online platforms, has made it more accessible to a wider audience. The trend towards 'localism,' where consumers prefer locally produced goods, has further supported the market, as craft breweries often emphasize their local roots and community connections. Finally, the social culture surrounding craft beer, with its strong presence on social media, festivals, and tasting events, continues to attract new consumers and foster a sense of community within the craft beer culture. These factors collectively contribute to a vibrant and growing market that shows no signs of slowing down.

SCOPE OF STUDY:

The report analyzes the Craft Beer market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Product Type (Lagers, Ale); Distribution (On-trade, Off-trade)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Lagers segment, which is expected to reach US$163.6 Billion by 2030 with a CAGR of a 6.3%. The Ale segment is also set to grow at 7.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $49.9 Billion in 2024, and China, forecasted to grow at an impressive 10.1% CAGR to reach $67.5 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Craft Beer Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Craft Beer Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Craft Beer Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Allagash Brewing, Anheuser-Busch InBev SA/NV, Arbor Brewing Company, Athletic Brewing Company, Carlsberg Breweries A/S and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 34 companies featured in this Craft Beer market report include:

• Allagash Brewing
• Anheuser-Busch InBev SA/NV
• Arbor Brewing Company
• Athletic Brewing Company
• Carlsberg Breweries A/S
• Diageo PLC
• Dogfish Head Craft Brewery
• Flavours Factory Sp. z o.o.
• Guinness
• Heineken NV

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.