The global market for In-Store Analytics was estimated at US$11.2 Billion in 2024 and is projected to reach US$17.6 Billion by 2030, growing at a CAGR of 7.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the In-Store Analytics market.
Global In-Store Analytics Market - Key Trends and Drivers Summarized
Why Is In-Store Analytics Becoming Essential for Retailers?
In-store analytics is increasingly crucial for retailers looking to enhance customer experience and optimize operational efficiency. By leveraging technologies such as cameras, sensors, and Wi-Fi tracking, retailers can gather valuable data on customer behavior, foot traffic, dwell time, and purchasing patterns. This data enables retailers to make informed decisions about product placement, store layout, inventory management, and staffing. In a competitive retail environment, where e-commerce is gaining ground, brick-and-mortar stores are adopting in-store analytics to create personalized shopping experiences, optimize marketing strategies, and improve overall store performance. The ability to understand customer preferences in real-time provides a significant edge, helping retailers stay relevant in a digital-first world.How Are Technological Advancements Shaping the In-Store Analytics Market?
The in-store analytics market is evolving rapidly, driven by advancements in artificial intelligence (AI), machine learning, and Internet of Things (IoT) technologies. AI-powered video analytics systems can now provide retailers with deeper insights into customer movements, product interactions, and even emotions, allowing for more precise personalization strategies. IoT devices, such as smart shelves and beacons, are also playing a key role in capturing real-time data on inventory levels and customer engagement, helping retailers streamline operations. Additionally, advancements in mobile analytics are enabling retailers to track the entire customer journey, from online interactions to in-store behavior, creating a seamless omnichannel experience. These technological innovations are empowering retailers to make data-driven decisions with greater accuracy and efficiency.How Do Market Segments Define the Growth of the In-Store Analytics Market?
Components include software and hardware, with software solutions such as customer behavior analytics, inventory optimization tools, and footfall analytics leading the market due to their ability to offer actionable insights. Applications of in-store analytics include merchandising, marketing, operations, and customer experience management, with customer experience management holding the largest market share as retailers focus on enhancing in-store engagement. Industry verticals include fashion & apparel, electronics, grocery, and specialty stores, with the fashion & apparel sector being a major adopter due to the importance of understanding shopper behavior to drive sales. The market is expanding rapidly in regions like North America and Europe, where retail competition is high, and digital transformation is a priority.What Factors Are Driving the Growth in the In-Store Analytics Market?
The growth in the in-store analytics market is driven by several factors, including the increasing need for retailers to optimize operations, enhance customer experience, and stay competitive against e-commerce giants. As consumer expectations for personalized experiences rise, retailers are turning to in-store analytics to gain insights into customer behavior and improve decision-making. Technological advancements, such as AI, machine learning, and IoT, are making it easier for retailers to collect and analyze data in real time, driving the adoption of analytics solutions. Furthermore, the shift toward omnichannel retail strategies is prompting brick-and-mortar stores to integrate digital tools that provide a more cohesive and seamless customer experience.SCOPE OF STUDY:
The report analyzes the In-Store Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:- Segments: Component (Software, Services); Application (Customer Management, Merchandising Analysis, Store Operations, Other Applications)
- Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Software segment, which is expected to reach US$13.0 Billion by 2030 with a CAGR of a 8.8%. The Services segment is also set to grow at 4.9% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $3.2 Billion in 2024, and China, forecasted to grow at an impressive 6.8% CAGR to reach $2.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global In-Store Analytics Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global In-Store Analytics Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global In-Store Analytics Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Amoobi, Capillary Technologies, Celect, Dor Technologies, Happiest Minds and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 36 companies featured in this In-Store Analytics market report include:
- Amoobi
- Capillary Technologies
- Celect
- Dor Technologies
- Happiest Minds
- Inpixon
- InvenSense
- Mindtree
- Retail Solutions
- RetailNext
- SAP
- Scanalytics
- SEMSEYE
- Thinkinside
- Walkbase
This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:
- Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
- Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
- Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
- Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
- Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
- Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
- Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amoobi
- Capillary Technologies
- Celect
- Dor Technologies
- Happiest Minds
- Inpixon
- InvenSense
- Mindtree
- Retail Solutions
- RetailNext
- SAP
- Scanalytics
- SEMSEYE
- Thinkinside
- Walkbase
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 171 |
| Published | July 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 11.2 Billion |
| Forecasted Market Value ( USD | $ 17.6 Billion |
| Compound Annual Growth Rate | 7.7% |
| Regions Covered | Global |
