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TV Analytics - Global Market Trajectory & Analytics

  • ID: 5303527
  • Report
  • April 2021
  • Region: Global
  • 171 pages
  • Global Industry Analysts, Inc
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Global TV Analytics Market to Reach $793.4 Million by 2027

Amid the COVID-19 crisis, the global market for TV Analytics estimated at US$250.5 Million in the year 2020, is projected to reach a revised size of US$793.4 Million by 2027, growing at a CAGR of 17.9% over the period 2020-2027. On-Premise, one of the segments analyzed in the report, is projected to record 17.5% CAGR and reach US$626 Million by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Cloud segment is readjusted to a revised 19.4% CAGR for the next 7-year period.

The U.S. Market is Estimated at $74.6 Million, While China is Forecast to Grow at 17.6% CAGR

The TV Analytics market in the U.S. is estimated at US$74.6 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$140.4 Million by the year 2027 trailing a CAGR of 17.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 16% and 15.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 12.4% CAGR.

Select Competitors (Total 36 Featured):
  • Admo.tv
  • Alphonso Inc.
  • Amobee Inc.
  • Blix
  • BrightLine Partners LLC.
  • Clarivoy
  • Conviva Inc
  • DCMN
  • Edgeware AB
  • FiscOwl LLC
  • FourthWall Media
  • Google
  • H-Tech
  • IBM Corporation
  • iQ Media Group Inc.
  • iSpot.tv Inc.
  • Nielsen Company LLC
  • Parrot Analytics Limited
  • Realytics
  • Sorenson Media
  • TVBEAT Inc.
  • TVSquared
  • Zapr
Note: Product cover images may vary from those shown
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I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Current & Future Analysis for TV Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 2: World Historic Review for TV Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 3: World 15-Year Perspective for TV Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2012, 2020 & 2027
  • Table 4: World Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 5: World Historic Review for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 6: World 15-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
  • Table 7: World Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 8: World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 9: World 15-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
  • Table 10: World Current & Future Analysis for Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 11: World Historic Review for Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 12: World 15-Year Perspective for Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
  • Table 13: World Current & Future Analysis for Content Management & Broadcasting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 14: World Historic Review for Content Management & Broadcasting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 15: World 15-Year Perspective for Content Management & Broadcasting by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
  • Table 16: World Current & Future Analysis for Audience Characterization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 17: World Historic Review for Audience Characterization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 18: World 15-Year Perspective for Audience Characterization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
  • Table 19: World Current & Future Analysis for Competitor Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 20: World Historic Review for Competitor Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 21: World 15-Year Perspective for Competitor Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2020 & 2027
III. MARKET ANALYSIS
  • UNITED STATES
  • Table 22: USA Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 23: USA Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 24: USA 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 25: USA Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 26: USA Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 27: USA 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • CANADA
  • Table 28: Canada Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 29: Canada Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 30: Canada 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 31: Canada Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 32: Canada Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 33: Canada 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • JAPAN
  • Table 34: Japan Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 35: Japan Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 36: Japan 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 37: Japan Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 38: Japan Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 39: Japan 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • CHINA
  • Table 40: China Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 41: China Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 42: China 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 43: China Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 44: China Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 45: China 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • EUROPE
  • Table 46: Europe Current & Future Analysis for TV Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 47: Europe Historic Review for TV Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 48: Europe 15-Year Perspective for TV Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2012, 2020 & 2027
  • Table 49: Europe Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 50: Europe Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 51: Europe 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 52: Europe Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 53: Europe Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 54: Europe 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • FRANCE
  • Table 55: France Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 56: France Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 57: France 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 58: France Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 59: France Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 60: France 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • GERMANY
  • Table 61: Germany Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 62: Germany Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 63: Germany 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 64: Germany Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 65: Germany Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 66: Germany 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • ITALY
  • Table 67: Italy Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 68: Italy Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 69: Italy 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 70: Italy Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 71: Italy Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 72: Italy 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • UNITED KINGDOM
  • Table 73: UK Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 74: UK Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 75: UK 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 76: UK Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 77: UK Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 78: UK 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • REST OF EUROPE
  • Table 79: Rest of Europe Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 80: Rest of Europe Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 81: Rest of Europe 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 82: Rest of Europe Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 83: Rest of Europe Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 84: Rest of Europe 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • ASIA-PACIFIC
  • Table 85: Asia-Pacific Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 86: Asia-Pacific Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 87: Asia-Pacific 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 88: Asia-Pacific Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 89: Asia-Pacific Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 90: Asia-Pacific 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
  • REST OF WORLD
  • Table 91: Rest of World Current & Future Analysis for TV Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 92: Rest of World Historic Review for TV Analytics by Deployment - On-Premise and Cloud Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 93: Rest of World 15-Year Perspective for TV Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2012, 2020 & 2027
  • Table 94: Rest of World Current & Future Analysis for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 95: Rest of World Historic Review for TV Analytics by Application - Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 96: Rest of World 15-Year Perspective for TV Analytics by Application - Percentage Breakdown of Value Sales for Advertising, Content Management & Broadcasting, Audience Characterization and Competitor Analysis for the Years 2012, 2020 & 2027
IV. COMPETITION
  • Total Companies Profiled: 36
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