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Australian Open (Tennis Grand Slam) 2021 - Property Profile, Sponsorship and Media Landscape

  • ID: 5304772
  • Report
  • January 2021
  • Region: Australia
  • 32 pages
  • GlobalData
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Australian Open (Tennis Grand Slam) 2021 - Property Profile, Sponsorship and Media Landscape

Summary

Detailed report looking over the first tennis Grand Slam event of the year in Australia. The report takes a closer look at the sponsorship and media landscape of the tournament and the effect COVID-19 has on its preparations.

Sponsorship revenue and breakdown for the event and players. Media landscape of the tournament. Prize money allocation for 2021. Expected losses from COVID-19.

Scope
  • The report offers a detailed examination of the sponsorship portfolio of the Australian Open and takes a closer look at sponsorship from an individual player perspective, complete with examples and kit supplier deals for the top 32 seeds in each of the men's and women's draws.
  • Beyond this, the report breaks down prize money, and its media landscape and breaks down the effects of COVID-19 including losses from ticket sales.
Reasons to Buy
  • Detailed breakdown of the first Grand Slam event of the year.
Note: Product cover images may vary from those shown
1. Executive Summary

2. Australian Open Overview

3. Sponsorship Landscape

4. Athlete Sponsorship Review

5. Media Landscape

6. Social Media

7. Impact of COVID-19

List of Tables
  • AO 2021 Prize Money Table
  • AO Sponsorship Value Chart
  • Partnership Length Chart
  • Sponsorship breakdown by Sector Chart
  • Sponsorship breakdown by Location chart
  • Player Kit Supplier Tables
  • Grand Slam Social Media Comparison Chart
  • Player Social Media Charts
  • Ticket Money Loss Table
Note: Product cover images may vary from those shown
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