Business of the America's Cup - Property Profile, Sponsorship and Media Landscape

Business of the America's Cup - Property Profile, Sponsorship and Media Landscape

Summary

Detailed report taking a closer look at the commercial landscape of the premier international sailing competition. The report takes a closer look at the sponsorship and media landscape of the competition and the effect COVID-19 has on its preparations.

The breakdown of the sponsorship portfolio's for each of the four competing teams as well as the event organisers. Understanding the impact COVID-19 has had on sailing and the competition in 2021.

Scope

• The report offers a detailed examination of the sponsorship portfolio of the competition as a whole, as well as breaking down the commercial deals that help build the push to success for each of the four competing teams in 2021.
• Furthermore the report takes a closer look a the media rights landscape, the essential nature of teams needing to secure deep pocketed investors as well as looking at how the outbreak of COVID-19 has impacted its preparations and competition on the water.

Reasons to Buy

• Detailed breakdown of one of the most financially lucrative sporting competitions.
• Money and funding is everything for the sport of sailing and this report offers a key insight into how and why that money is generated and spent.