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Business of the America's Cup - Property Profile, Sponsorship and Media Landscape

  • ID: 5304773
  • Report
  • February 2021
  • Region: Global
  • 30 pages
  • GlobalData
1h Free Analyst Time

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Business of the America's Cup - Property Profile, Sponsorship and Media Landscape

Summary

Detailed report taking a closer look at the commercial landscape of the premier international sailing competition. The report takes a closer look at the sponsorship and media landscape of the competition and the effect COVID-19 has on its preparations.

The breakdown of the sponsorship portfolio's for each of the four competing teams as well as the event organisers. Understanding the impact COVID-19 has had on sailing and the competition in 2021.

Scope
  • The report offers a detailed examination of the sponsorship portfolio of the competition as a whole, as well as breaking down the commercial deals that help build the push to success for each of the four competing teams in 2021.
  • Furthermore the report takes a closer look a the media rights landscape, the essential nature of teams needing to secure deep pocketed investors as well as looking at how the outbreak of COVID-19 has impacted its preparations and competition on the water.
Reasons to Buy
  • Detailed breakdown of one of the most financially lucrative sporting competitions.
  • Money and funding is everything for the sport of sailing and this report offers a key insight into how and why that money is generated and spent.
Note: Product cover images may vary from those shown
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1. Executive Summary

2. America's Cup Overview

3. Sponsorship Landscape

4. America's Cup Social Media

5. Media Landscape

6. Impact of COVID-19

7. 2021 America's Cup Teams

List of Tables
  • America's Cup Sponsorship Deal Value Graph
  • Team Naming Rights Value Graph
  • Social Media Numbers Graphs
  • Impact of COVID-19 Graph
  • Team New Zealand Graphs, Charts & Tables
  • Team INEOS Graphs, Charts & Tables
  • Luna Rossa Team Graphs, Charts & Tables
  • American Magic Graphs, Charts & Tables
Note: Product cover images may vary from those shown
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