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Business of the America's Cup - Property Profile, Sponsorship and Media Landscape

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  • 30 Pages
  • February 2021
  • Region: Global
  • GlobalData
  • ID: 5304773
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Business of the America's Cup - Property Profile, Sponsorship and Media Landscape


Detailed report taking a closer look at the commercial landscape of the premier international sailing competition. The report takes a closer look at the sponsorship and media landscape of the competition and the effect COVID-19 has on its preparations.

The breakdown of the sponsorship portfolio's for each of the four competing teams as well as the event organisers. Understanding the impact COVID-19 has had on sailing and the competition in 2021.


  • The report offers a detailed examination of the sponsorship portfolio of the competition as a whole, as well as breaking down the commercial deals that help build the push to success for each of the four competing teams in 2021.
  • Furthermore the report takes a closer look a the media rights landscape, the essential nature of teams needing to secure deep pocketed investors as well as looking at how the outbreak of COVID-19 has impacted its preparations and competition on the water.

Reasons to Buy

  • Detailed breakdown of one of the most financially lucrative sporting competitions.
  • Money and funding is everything for the sport of sailing and this report offers a key insight into how and why that money is generated and spent.

Table of Contents

1. Executive Summary

2. America's Cup Overview

3. Sponsorship Landscape

4. America's Cup Social Media

5. Media Landscape

6. Impact of COVID-19

7. 2021 America's Cup Teams

List of Tables
  • America's Cup Sponsorship Deal Value Graph
  • Team Naming Rights Value Graph
  • Social Media Numbers Graphs
  • Impact of COVID-19 Graph
  • Team New Zealand Graphs, Charts & Tables
  • Team INEOS Graphs, Charts & Tables
  • Luna Rossa Team Graphs, Charts & Tables
  • American Magic Graphs, Charts & Tables