Wizz Air - Case Study

Wizz Air - Case Study

Summary

Wizz Air is a Hungarian Ultra-Low-Cost airline (ULCC), which connects passengers to destinations across Europe and beyond. Having launched its first flight in 2004, Wizz Air Flew its 200 millionth passenger in 2019. The airline, like many others has been severely impacted by the COVID-19 pandemic. However, recent expansion by the company shows strength and could pay dividends in the mid to long term.

Key Highlights

• According to the publisher, Wizz Air is the 11th largest airline in Europe. Selling 40.8 million seats in 2019, Wizz Air holds 1.95% of the European market.
• Despite the impacts of COVID-19, Wizz Air is in a fairly strong position. In Q3 FY21 (Jan 31. 2021), Wizz reported a strong cash balance of €1.2 billion ($1.5 billion USD), of which €1.032 bn ($1.25 bn) was free cash.
• Wizz Air, a ultra-low cost carrier (ULCC) that flies predominantly around Eastern Europe, however it has recently expanded to the rest of Europe and parts of the Middle East. The only European airline that describes itself as an‘ultra’ LCC, this model is taken from multiple US-operating ULCC’s such as Spirit and Frontier Airlines.

Scope

• This case study analyses how Wizz Air is navigating the COVID-19 crisis and its plans for future operations, along with challenges and market competition.

Reasons to Buy

• Understand the impact COVID-19 has had on Wizz and the wider airline industry
• Learn about the actions Wizz is taking as it looks to grow amid the pandemic
• Gain an insight into how Wizz's rivals are responding to its expansion