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Vietnam Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics

  • ID: 5304988
  • Report
  • February 2021
  • Region: Vietnam
  • 50 pages
  • PayNXT360

FEATURED COMPANIES

  • A101 Yeni Magazacilik AS
  • Boyner Holding AS
  • Carrefour SA
  • Koç Holding AS
  • Metro AG
  • Migros Tic AS
BNPL payment industry in Vietnam has recorded strong growth over the last four quarters, supported by increased ecommerce penetration along with impact of economic slowdown due to disruption caused by Covid-19 outbreak.

According to the Q4 2020 BNPL Survey, BNPL payment in the country is expected to grow by 135.0% on annual basis to reach US$ 1004.9 million in 2021.

Medium to long term growth story of BNPL industry in Vietnam remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 35.8% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 427.6 million in 2020 to reach US$ 8544.2 million by 2028.

This report provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in Buy Now Pay Later industry in Vietnam. The report focuses on data-centric analysis of Buy Now Pay Later market dynamics to help companies understand business and investment opportunities along with risks.

It details market opportunities across 40 market segments in Buy Now Pay Later for the period 2019-2028 and identifies opportunities in Vietnam. It captures essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction across end-use segments.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Vietnam. Below is a summary of key market segments:

Vietnam BNPL Market Size and Spending Pattern
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Vietnam Buy Now Pay Later Market Share Analysis by Key Players

Vietnam Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
  • Online Channel
  • POS Channel
Vietnam Buy Now Pay Later in Retail Shopping: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Vietnam Buy Now Pay Later in Home Improvement: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Vietnam Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Vietnam Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Vietnam Buy Now Pay Later in Education: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Vietnam Buy Now Pay Later in Automotive: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Vietnam Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
  • Buy Now Pay Later Sales Uplift by Product Category
  • Buy Now Pay Later Spend Share by Age Group
  • Buy Now Pay Later Gross Merchandise Share by Income
  • Buy Now Pay Later Gross Merchandise Value Share by Gender
  • Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis
Reasons to Buy
  • In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • A101 Yeni Magazacilik AS
  • Boyner Holding AS
  • Carrefour SA
  • Koç Holding AS
  • Metro AG
  • Migros Tic AS
1. About this Report
1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Disclaimer

2. Vietnam Buy Now Pay Later Industry Attractiveness
2.1 Vietnam Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Vietnam Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis, 2019-2028

3. Vietnam Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2019 - 2028
3.2 Buy Now Pay Later Share by Revenue Segments
3.3 Buy Now Pay Later Merchant Commission, 2019 - 2028
3.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 - 2028
3.5 Buy Now Pay Later Pay Now & Other Income, 2019 - 2028
3.6 Buy Now Pay Later Active Consumer Base, 2019 - 2028
3.7 Buy Now Pay Later Bad Debt, 2019 - 2028

4. Vietnam Buy Now Pay Later Spend Analysis by Channel
4.1 Buy Now Pay Later Market Share by Channel, 2019 - 2028
4.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 - 2028
4.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 - 2028

5. Vietnam Buy Now Pay Later Snapshot by End-Use Sector
5.1 Buy Now Pay Later Market Share by End-Use Sector - Emerging Avenues and Future Growth Prospects
5.2 Buy Now Pay Later Sales Uplift by End-Use Sector
5.3 Buy Now Pay Later Share by Retail Product Category

6. Vietnam Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 - 2028
6.1 Vietnam Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
6.2 Vietnam Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2019-2028
6.3 Vietnam Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2019-2028

7. Vietnam Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 - 2028
7.1 Vietnam Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
7.2 Vietnam Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2019-2028
7.3 Vietnam Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2019-2028

8. Vietnam Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 - 2028
8.1 Vietnam Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Vietnam Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis, 2019-2028
8.3 Vietnam Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis, 2019-2028

9. Vietnam Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 - 2028
9.1 Vietnam Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
9.2 Vietnam Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2019-2028
9.3 Vietnam Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2019-2028

10. Vietnam Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 - 2028
10.1 Vietnam Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Vietnam Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Vietnam Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis, 2019-2028

11. Vietnam Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
11.1 Buy Now Pay Later Spend Share by Age Group
11.2 Buy Now Pay Later Gross Merchandise Share by Income
11.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
11.4 Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

12. Further Reading
12.1 About the Publisher
12.2 Related Research
12.3 The Knowledge Center

List of Figures
Figure 1: Methodology Framework
Figure 2: Vietnam Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 3: Vietnam Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 5: Vietnam Buy Now Pay Later - Revenues (Million), 2019-2028
Figure 6: Buy Now Pay Later Share by Revenue Segments
Figure 7: Vietnam Buy Now Pay Later - Merchant Commission (Million), 2019-2028
Figure 8: Vietnam Buy Now Pay Later - Missed Payment Fee Revenue (Million), 2019-2028
Figure 9: Vietnam Buy Now Pay Later Pay Now & Other Income (Million), 2019-2028
Figure 10: Vietnam Buy Now Pay Later - Active Consumer Base, 2019-2028
Figure 11: Vietnam Buy Now Pay Later - Bad Debt (Million), 2019-2028
Figure 12: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 13: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 14: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 15: Vietnam Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2025
Figure 16: Vietnam Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2028
Figure 17: Vietnam Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2025
Figure 18: Vietnam Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 19: Vietnam Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 20: Vietnam Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 21: Vietnam Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 22: Vietnam Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 23: Vietnam Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 24: Vietnam Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 25: Vietnam Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 26: Vietnam Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 27: Vietnam Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 28: Vietnam Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 29: Vietnam Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 30: Vietnam Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 31: Vietnam Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 32: Vietnam Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 33: Vietnam Buy Now Pay Later - Share by Age Group in Gross Merchandise Value Terms
Figure 34: Vietnam Buy Now Pay Later - Share by Income Group in Value Terms
Figure 35: Vietnam Buy Now Pay Later - Share by Gender in Value Terms
Figure 36: Buy Now Pay Later - Adoption Rationale Gross Merchandise Value Analysis

List of Tables
Table 1: Vietnam Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: Vietnam Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 4: Vietnam Buy Now Pay Later - Revenues (Million), 2019-2028
Table 5: Vietnam Buy Now Pay Later - Merchant Commission (Million), 2019-2028
Table 6: Vietnam Buy Now Pay Later - Missed Payment Fee Revenue (Million), 2019-2028
Table 7: Vietnam Buy Now Pay Later Pay Now & Other Income (Million), 2019-2028
Table 8: Vietnam Buy Now Pay Later - Active Consumer Base, 2019-2028
Table 9: Vietnam Buy Now Pay Later - Bad Debt (Million), 2019-2028
Table 10: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 11: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 12: Vietnam Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: Vietnam Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: Vietnam Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2019-2028
Table 15: Vietnam Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: Vietnam Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: Vietnam Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Table 18: Vietnam Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: Vietnam Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: Vietnam Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Table 21: Vietnam Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: Vietnam Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: Vietnam Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Table 24: Vietnam Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: Vietnam Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: Vietnam Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Note: Product cover images may vary from those shown
  • BIM Birlesik Magazacilik AS
  • Migros Tic AS
  • LC Waikiki Magazacilik Hizemetleri Tic AS
  • Koç Holding AS
  • Teknosa Ic ve Dis Ticaret AS
  • Carrefour SA
  • A101 Yeni Magazacilik AS
  • Yildiz Holding AS
  • Boyner Holding AS
  • Metro AG
  • Boyner Perakender ve Tekstil Yatirimlair AS
  • Ozon Giyim Sanayi Ticaret AS
  • Koton Magazacilik Tekstil San ve Tic AS
Note: Product cover images may vary from those shown

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