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Vietnam Buy Now Pay Later Business and Investment Opportunities (2019-2028) - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics

  • ID: 5304988
  • Report
  • February 2021
  • Region: Vietnam
  • 50 pages
  • PayNXT360

FEATURED COMPANIES

  • Agoda
  • Atome
  • Finazar
  • Fundiin
  • LITNOW
  • Sacombank

The buy now, pay later (BNPL) deferred payment option is becoming an increasingly popular way to shop for consumers in Vietnam. The growth of the industry across the country has been primarily driven by the rising adoption of BNPL payment options by millennials and Gen Z shoppers. According to the Q2 2021 BNPL Survey, BNPL payment in the country is expected to grow by 71.5% on annual basis to reach US$ 697.1 million in 2021.

Moreover, the coronavirus pandemic has changed consumers’ behavior towards payment methods, subsequently reshaping the payment sector in Vietnam. It is expected that the increased market attractiveness is likely to attract global BNPL players in the Vietnamese BNPL market in the next three to four quarters.

While the Vietnamese e-commerce industry is not one of the biggest ones globally, it has been growing significantly over the last few years. This is primarily due to the growing internet penetration rate in the country. The growth in the Vietnamese e-commerce industry is expected to continue its upward trajectory in the next two quarters, with sales and revenue projected to exceed figures of 2020. Consequently, the e-commerce growth is expected to drive the growth of the BNPL payment options.

The BNPL sector in Vietnam is still in its early stages of development. As a result, homegrown BNPL startups are looking to raise funds actively for funding their market expansion strategies and take the first-movers advantage in the market, which is expected to grow significantly over the next few years.

Additionally, Vietnamese BNPL startups are also looking to compete with more established global FinTech companies by raising funds. For instance, in March 2021, Fundiin, a Vietnamese BNPL startup, raised an undisclosed amount to expand its services in the growing Vietnamese market and to get more merchants offering its services to consumers nationwide.

Medium to long term growth story of BNPL industry in Vietnam remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 38.1% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 207.0 million in 2020 to reach US$ 4738.5 million by 2028.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Vietnam. Below is a summary of key market segments:

Vietnam BNPL Market Size and Spending Pattern

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Vietnam Buy Now Pay Later Market Share Analysis by Key Players


Vietnam Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast

  • Online Channel
  • POS Channel

Vietnam Buy Now Pay Later in Retail Shopping: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Home Improvement: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Education: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Automotive: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Vietnam Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

  • Buy Now Pay Later Sales Uplift by Product Category
  • Buy Now Pay Later Spend Share by Age Group
  • Buy Now Pay Later Gross Merchandise Share by Income
  • Buy Now Pay Later Gross Merchandise Value Share by Gender
  • Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to buy

  • In Vietnam, BNPL companies are partnering with B2B e-commerce companies to gain market share. For instance, in July 2021, Fundiin, the Vietnamese BNPL startup, entered into a strategic partnership with the B2B e-commerce platform Sapo. Under the strategic partnership, Fundiin will provide BNPL services to the e-commerce firm.
  • In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
  • Market Share by Key Players.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Agoda
  • Atome
  • Finazar
  • Fundiin
  • LITNOW
  • Sacombank
1. About this Report
1.1 Summary
1.2 Methodology
1.3 Disclaimer

2. Vietnam BNPL Market Size and Future Growth Dynamics
2.1 Consumer Behavior
2.2 Competitive Landscape and Growth Strategies
2.3 Market Share
2.4 Regulatory Trends

3. Vietnam Buy Now Pay Later Industry Attractiveness
3.1 Vietnam Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Vietnam Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Vietnam Buy Now Pay Later – Transaction Volume Trend Analysis, 2019-2028

4. Vietnam Buy Now Pay Later Operational KPIs
4.1 Buy Now Pay Later Revenues, 2019 – 2028
4.2 Buy Now Pay Later Share by Revenue Segments
4.3 Buy Now Pay Later Merchant Commission, 2019 – 2028
4.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
4.5 Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
4.6 Buy Now Pay Later Consumer Account Count, 2019 – 2028
4.7 Buy Now Pay Later Bad Debt, 2019 – 2028

5. Vietnam Buy Now Pay Later Spend Analysis by Channel
5.1 Buy Now Pay Later Market Share by Channel, 2019 – 2028
5.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 – 2028
5.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 – 2028

6. Vietnam Buy Now Pay Later Snapshot by End-Use Sector
6.1 Buy Now Pay Later Market Share by End-Use Sector – Emerging Avenues and Future Growth Prospects
6.2 Buy Now Pay Later Sales Uplift by End-Use Sector
6.3 Buy Now Pay Later Share by Retail Product Category

7. Vietnam Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 – 2028
7.1 Vietnam Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028
7.2 Vietnam Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2019-2028
7.3 Vietnam Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2019-2028

8. Vietnam Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 – 2028
8.1 Vietnam Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Vietnam Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2019-2028
8.3 Vietnam Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2019-2028

9. Vietnam Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 – 2028
9.1 Vietnam Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028
9.2 Vietnam Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis, 2019-2028
9.3 Vietnam Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis, 2019-2028

10. Vietnam Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 – 2028
10.1 Vietnam Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Vietnam Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Vietnam Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2019-2028

11. Vietnam Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 – 2028
11.1 Vietnam Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis, 2019-2028
11.2 Vietnam Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis, 2019-2028
11.3 Vietnam Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis, 2019-2028

12. Vietnam Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
12.1 Buy Now Pay Later Spend Share by Age Group
12.2 Buy Now Pay Later Gross Merchandise Share by Income
12.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
12.4 Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

13. Further Reading
13.1 About the Publisher
13.2 Related Research

List of Figures
Figure 1: Methodology Framework
Figure 2: Vietnam Buy Now Pay Later - GMV and Adoption Rationale
Figure 3: Vietnam Buy Now Pay Later - Share by Gender and Age Group
Figure 4: Vietnam Buy Now Pay Later - Market Share Analysis by Key Players (%)
Figure 5: Vietnam Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 5019-5058
Figure 6: Vietnam Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 8: Vietnam Buy Now Pay Later - Revenues (Million), 2019-2028
Figure 9: Buy Now Pay Later Share by Revenue Segments
Figure 10: Vietnam Buy Now Pay Later - Merchant Commission (Million), 2019-20210
Figure 11: Vietnam Buy Now Pay Later - Missed Payment Fee Revenue (Million), 20111-20211
Figure 12: Vietnam Buy Now Pay Later Pay Now & Other Income (Million), 20112-2028
Figure 13: Vietnam Buy Now Pay Later - Consumer Account Count, 2019-2028
Figure 14: Vietnam Buy Now Pay Later - Bad Debt (Million), 2019-2028
Figure 15: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 16: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 17: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 18: Vietnam Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2025
Figure 19: Vietnam Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2028
Figure 20: Vietnam Buy Now Pay Later - Market Share by End-Use Sector, 2020 Vs. 2025
Figure 21: Vietnam Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2028
Figure 22: Vietnam Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2222-2228
Figure 23: Vietnam Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2319-2328
Figure 24: Vietnam Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 25: Vietnam Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 26: Vietnam Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 27: Vietnam Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 28: Vietnam Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 29: Vietnam Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 30: Vietnam Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2030
Figure 31: Vietnam Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2031
Figure 32: Vietnam Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 33: Vietnam Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 34: Vietnam Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 35: Vietnam Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 36: Vietnam Buy Now Pay Later - Share by Age Group in Gross Merchandise Value Terms
Figure 37: Vietnam Buy Now Pay Later - Share by Income Group in Value Terms
Figure 38: Vietnam Buy Now Pay Later - Share by Gender in Value Terms
Figure 39: Buy Now Pay Later - Adoption Rationale Gross Merchandise Value Analysis

List of Tables
Table 1: Vietnam Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: Vietnam Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 4: Vietnam Buy Now Pay Later - Revenues (Million), 2019-2028
Table 5: Vietnam Buy Now Pay Later - Merchant Commission (Million), 2019-2028
Table 6: Vietnam Buy Now Pay Later - Missed Payment Fee Revenue (Million), 2019-2028
Table 7: Vietnam Buy Now Pay Later Pay Now & Other Income (Million), 2019-2028
Table 8: Vietnam Buy Now Pay Later - Consumer Account Count, 2019-2028
Table 9: Vietnam Buy Now Pay Later - Bad Debt (Million), 2019-2028
Table 10: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 11: Vietnam Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 12: Vietnam Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: Vietnam Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: Vietnam Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2019-2028
Table 15: Vietnam Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: Vietnam Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: Vietnam Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Table 18: Vietnam Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: Vietnam Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: Vietnam Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Table 21: Vietnam Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: Vietnam Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: Vietnam Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Table 24: Vietnam Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: Vietnam Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: Vietnam Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Note: Product cover images may vary from those shown
  • Atome
  • Finazar
  • Fundiin
  • Wowmelo
  • Traveloka
  • Agoda
  • LITNOW
  • Sacombank
Note: Product cover images may vary from those shown

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