The BNPL payment market in Kenya is expected to grow by 13.6% on annual basis to reach US$1.18 billion in 2025.
The BNPL market in the country experienced robust growth during 2021-2024, achieving a CAGR of 23.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.6% during 2025-2030. By the end of 2030, the BNPL sector is projected to expand from its 2024 value of USD 1.03 billion to approximately USD 1.86 billion.
This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry in Kenya, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
The BNPL market in the country experienced robust growth during 2021-2024, achieving a CAGR of 23.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.6% during 2025-2030. By the end of 2030, the BNPL sector is projected to expand from its 2024 value of USD 1.03 billion to approximately USD 1.86 billion.
This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry in Kenya, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Scope
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Kenya through 58 tables and 75 charts. Below is a summary of key market segments.Kenya BNPL Market Size and Spending Pattern
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Kenya Buy Now Pay Later Revenue Analysis
- Buy Now Pay Later Revenues
- Buy Now Pay Later Share by Revenue Segments
- Buy Now Pay Later Revenue by Merchant Commission
- Buy Now Pay Later Revenue by Missed Payment Fee Revenue
- Buy Now Pay Later Revenue by Pay Now & Other Income
Kenya Buy Now Pay Later Operational KPIs & Statistics
- Buy Now Pay Later Active Consumer Base
- Buy Now Pay Later Bad Debt
Kenya BNPL by Purpose
- Convenience - Short Term Loans
- Credit - Long Term Loans
Kenya BNPL by Business Model
- Two-Party (BNPL offered by retailers)
- Three-Party BNPL Offering
Kenya BNPL by Merchant Ecosystem
- Open Loop System
- Closed Loop System
Kenya BNPL by Distribution Model Analysis
- Standalone
- Banks & Payment Service Providers
- Marketplaces
Kenya Buy Now Pay Later Market Share Analysis by Key Players
Kenya BNPL Analysis by Channel
- Online Channel
- POS Channel
Kenya Buy Now Pay Later in Retail Shopping: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Home Improvement: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Travel: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Media and Entertainment: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Services: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Automotive: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Others: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Kenya Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
- Sales Uplift by Product Category
- Share by Age Group
- Share by Income
- Share by Gender
- Adoption Rationale
- Monthly Expense Segments
Reasons to buy
- Insights on Strategy & Innovation: Navigate through future direction of the Buy Now Pay Later industry market by understanding strategic initiatives taken by key players to gain market share and innovation.
- In-depth Understanding of BNPL Market Dynamics in Kenya: Understand emerging opportunities and future direction of the BNPL market, key drivers, and trends. Benefit from a detailed market segmentation with 75+ KPIs.
- Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics.
- Competitive Landscape: Get a snapshot of competitive landscape in BNPL sector with key players and market share in Kenya. Formulate your strategy by gaining insights into the current structure of the market.
- Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the BNPL sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.
- Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments.
Table of Contents
1 About this Report
2 Kenya Buy Now Pay Later Industry Attractiveness
3 Kenya Buy Now Pay Later Operational KPIs
4 Buy Now Pay Later Spend Analysis by Business Model, 2021-2030
5 Buy Now Pay Later Spend Analysis by Purpose, 2021-2030
6 Buy Now Pay Later Spend Analysis by Functional Attribute, 2021-2030
7 Buy Now Pay Later Spend Analysis by Distribution Model, 2021-2030
8 Kenya Buy Now Pay Later Spend Analysis by Sales Channel
9 Kenya Buy Now Pay Later Snapshot by End-Use Sector, 2021-2030
10 Kenya Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2021-2030
11 Kenya Buy Now Pay Later Market Size and Forecast by Retail Product Categories
12 Kenya Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2021-2030
13 Kenya Buy Now Pay Later in Travel: Market Size and Forecast, 2021-2030
14 Kenya Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2021-2030
15 Kenya Buy Now Pay Later in Service: Market Size and Forecast, 2021-2030
16 Kenya Buy Now Pay Later in Automotive: Market Size and Forecast, 2021-2030
17 Kenya Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2021-2030
18 Kenya Buy Now Pay Later in Others: Market Size and Forecast, 2021-2030
19 Kenya Buy Now Pay Later Analysis by Consumer Attitude and Behaviour, 2021-2030
20 Further Reading
List of Tables
List of Figures
Companies Mentioned
- Lipa Later
- M-Kopa
- Tala
- Branch
- Jumba
- PayLater
- Kiva
- Equity Bank
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 88 |
Published | February 2025 |
Forecast Period | 2025 - 2030 |
Estimated Market Value ( USD | $ 1.18 Billion |
Forecasted Market Value ( USD | $ 1.86 Billion |
Compound Annual Growth Rate | 9.6% |
Regions Covered | Kenya |
No. of Companies Mentioned | 8 |