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Japan Buy Now Pay Later Business and Investment Opportunities Databook - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

  • ID: 5304993
  • Report
  • January 2022
  • Region: Japan
  • 50 Pages
  • PayNXT360

FEATURED COMPANIES

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According to the Q4 2021 BNPL Survey, BNPL payment in Japan is expected to grow by 68.8% on annual basis to reach US$ 12552.6 million in 2022.

Medium to long term growth story of BNPL industry in Japan remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 28.2% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 7436.6 million in 2021 to reach US$ 55702.3 million by 2028.

In Japan, the buy now, pay later (BNPL) payment method has seen widespread adoption among consumers. The flexible payment solution grew primarily due to merchants and consumers seeking better ways to manage cash flow. As a flexible financing option, the adoption of the BNPL payment method is rising among millennials and Gen Z consumers in Japan.

Consumers from these demographics have increased their usage of BNPL products for online shopping over the last four to eight quarters in Japan. Consequently, the publisher maintains a robust growth outlook for the Japanese BNPL industry from the short to medium-term perspective.

The use for BNPL products surged in the travel segment in Q4 2021 in Japan

Apart from the rising use of BNPL products for completing fashion-related purchases, the usage of BNPL services also surged in the travel segment in Q4 2021 in the country. For instance,
  • According to the Q4 2021 Global BNPL Market Survey, the number of consumers who purchased airline tickets and coach tickets using BNPL products increased substantially during Q4 2021 in Japan.
  • Moreover, e-commerce platforms offering reservations for hotels, ferries, tours, and buses, using BNPL products recorded significant growth during this period.

The publisher expects the use of BNPL products to further increase in the travel category from the short to medium-term perspective in Japan. This will subsequently lead to more strategic partnerships between BNPL providers and travel-related offline and online businesses in the country over the next four to eight quarters.

New entrants in the BNPL sector expected to further intensify innovation and competition in Japan

With the growing adoption of BNPL products among consumers in Japan, new players are entering the deferred payment space to serve the rising demand in the country. For instance,
  • In November 2021, Smartpay, an all-in-one Japanese payment experience, announced that the firm is launching a BNPL product offering for consumers in the country. Underlining the growing need for BNPL products, the company mentioned that Japan has an e-commerce cart abandonment rate exceeding 80%, which is one of the highest in the world.
  • Notably, the Smartpay BNPL product is the first no-cost BNPL payment offering for consumers in Japan with credit cards. According to the firm, there are no sign-up fees, settlement fees, or interest fees. Consumers can make equal payments that are due in three installments spread over eight weeks.

Global BNPL firms are looking to expand their footprint in the Japanese BNPL market

As the short to medium-term growth story of the BNPL industry in Japan remains strong, global BNPL platforms are planning to expand their product offerings for consumers in the country. For instance,
  • In November 2021, Singapore-based BNPL firm, Pace, announced that the firm is planning to expand its footprint in the global market, including Japan, South Korea, and Taiwan. The announcement comes after the firm raised US$40 million in funding in its Series A round. The funding round was led by Japan’s Marubeni Ventures, South Korea’s Atinum Partners, Taiwan’s AppWorks, and Indonesia’s Alpha JWC.
  • Founded in 2021, Pace is still a relatively new BNPL platform; however, it already has a presence in several markets, including Singapore, Malaysia, Hong Kong, and Thailand. The firm has a wide network of 3,000 point-of-sale merchants across the region. Apart from its expansion across Asia, the firm is planning to use the funding round to expand its technology and product development.

The publisher expects the competition and innovation to further intensify in the Japanese BNPL market with global companies are entering the Japanese BNPL market.

Scope


This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Japan. Below is a summary of key market segments:

Japan BNPL Market Size and Spending Pattern

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Japan Buy Now Pay Later Operational KPIs

  • Buy Now Pay Later Revenues, 2019 - 2028
  • Buy Now Pay Later Share by Revenue Segments
  • Buy Now Pay Later Merchant Commission, 2019 - 2028
  • Buy Now Pay Later Missed Payment Fee Revenue, 2019 - 2028
  • Buy Now Pay Later Pay Now & Other Income, 2019 - 2028
  • Buy Now Pay Later Accounts, 2019 - 2028
  • Buy Now Pay Later Bad Debt, 2019 - 2028

Japan Buy Now Pay Later Market Share Analysis by Key Players


Japan Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast

  • Online Channel
  • POS Channel

Japan Buy Now Pay Later in Retail Shopping: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Japan Buy Now Pay Later in Home Improvement: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Japan Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Japan Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Japan Buy Now Pay Later in Other: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Japan Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

  • Buy Now Pay Later Sales Uplift by Product Category
  • Buy Now Pay Later Spend Share by Age Group
  • Buy Now Pay Later Gross Merchandise Share by Income
  • Buy Now Pay Later Gross Merchandise Value Share by Gender
  • Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to buy

  • In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adyen
  • Air Trip
  • J-Trip
  • Paidy
  • Sakuro Kanko
  • Splitit

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Disclaimer
2. Japan BNPL Market Size and Future Growth Dynamics
2.1 Consumer Behavior
2.2 Competitive Landscape and Growth Strategies
2.3 Regulatory Trends
3. Japan Buy Now Pay Later Industry Attractiveness
3.1 Japan Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Japan Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Japan Buy Now Pay Later - Transaction Volume Trend Analysis, 2019-2028
4. Japan Buy Now Pay Later Operational KPIs
4.1 Buy Now Pay Later Revenues, 2019 - 2028
4.2 Buy Now Pay Later Share by Revenue Segments
4.3 Buy Now Pay Later Merchant Commission, 2019 - 2028
4.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 - 2028
4.5 Buy Now Pay Later Pay Now & Other Income, 2019 - 2028
4.6 Buy Now Pay Later Accounts, 2019 - 2028
4.7 Buy Now Pay Later Bad Debt, 2019 - 2028
5. Japan Buy Now Pay Later Spend Analysis by Channel
5.1 Buy Now Pay Later Market Share by Channel, 2019 - 2028
5.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 - 2028
5.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 - 2028
6. Japan Buy Now Pay Later Snapshot by End-Use Sector
6.1 Buy Now Pay Later Market Share by End-Use Sector - Emerging Avenues and Future Growth Prospects
6.2 Buy Now Pay Later Sales Uplift by End-Use Sector
6.3 Buy Now Pay Later Share by Retail Product Category
7. Japan Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 - 2028
7.1 Japan Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
7.2 Japan Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2019-2028
7.3 Japan Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2019-2028
8. Japan Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 - 2028
8.1 Japan Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Japan Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2019-2028
8.3 Japan Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2019-2028
9. Japan Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 - 2028
9.1 Japan Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
9.2 Japan Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis, 2019-2028
9.3 Japan Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis, 2019-2028
10. Japan Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 - 2028
10.1 Japan Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Japan Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Japan Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2019-2028
11. Japan Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 - 2028
11.1 Japan Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis, 2019-2028
11.2 Japan Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis, 2019-2028
11.3 Japan Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis, 2019-2028
12. Japan Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
12.1 Buy Now Pay Later Spend Share by Age Group
12.2 Buy Now Pay Later Gross Merchandise Share by Income
12.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
12.4 Buy Now Pay Later Adoption Rationale
13. Further Reading
13.1 About the Publisher
13.2 Related Research

List of Figures

Figure 1: Methodology Framework
Figure 2: Japan Buy Now Pay Later - GMV and Adoption Rationale
Figure 3: Japan Buy Now Pay Later - Share by Gender and Age Group
Figure 4: Japan Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 5: Japan Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 6: Japan Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 7: Japan Buy Now Pay Later - Revenues (US$ Million), 2019-2028
Figure 8: Buy Now Pay Later Share by Revenue Segments
Figure 9: Japan Buy Now Pay Later - Merchant Commission (US$ Million), 2019-2028
Figure 10: Japan Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2019-2028
Figure 11: Japan Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Figure 12: Japan Buy Now Pay Later - Accounts (Thousand), 2019-2028
Figure 13: Japan Buy Now Pay Later - Bad Debt (US$ Million), 2019-2028
Figure 14: Japan Buy Now Pay Later - Gross Merchandise Value Market Share by Channel (%), 2019-2028
Figure 15: Japan Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Figure 16: Japan Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Figure 17: Japan Buy Now Pay Later - Market Share by End-Use Sector, 2021 Vs. 2028
Figure 18: Japan Buy Now Pay Later - Market Share by End-Use Segment, 2021
Figure 19: Japan Buy Now Pay Later - Market Share by Retail Product Category, 2021
Figure 20: Japan Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 21: Japan Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 22: Japan Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 23: Japan Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 24: Japan Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 25: Japan Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 26: Japan Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 27: Japan Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 28: Japan Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 29: Japan Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 30: Japan Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 31: Japan Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 32: Japan Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 33: Japan Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 34: Japan Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 35: Japan Buy Now Pay Later - Share by Age Group in Gross Merchandise Value Terms
Figure 36: Japan Buy Now Pay Later - Share by Income Group in Value Terms
Figure 37: Japan Buy Now Pay Later - Share by Gender in Value Terms
Figure 38: Buy Now Pay Later - Adoption Rationale Gross Merchandise Value Analysis

List of Tables

Table 1: Japan Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: Japan Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Japan Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 4: Japan Buy Now Pay Later - Revenues (US$ Million), 2019-2028
Table 5: Japan Buy Now Pay Later - Merchant Commission (US$ Million), 2019-2028
Table 6: Japan Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2019-2028
Table 7: Japan Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Table 8: Japan Buy Now Pay Later - Accounts (Thousand), 2019-2028
Table 9: Japan Buy Now Pay Later - Bad Debt (US$ Million), 2019-2028
Table 10: Japan Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Table 11: Japan Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Table 12: Japan Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: Japan Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: Japan Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 15: Japan Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: Japan Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: Japan Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 18: Japan Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: Japan Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: Japan Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 21: Japan Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: Japan Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: Japan Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 24: Japan Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: Japan Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: Japan Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Thousand), 2019-2028
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