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China Buy Now Pay Later Business and Investment Opportunities (2019-2028) - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics

  • ID: 5304997
  • Report
  • February 2021
  • Region: China
  • 50 pages
  • PayNXT360

FEATURED COMPANIES

  • Afterpay
  • AsiaPay
  • Baitiao
  • Happay
  • JD Finance
  • Splitit
  • MORE

The Chinese buy now, pay later (BNPL) market has emerged as one of the fastest-growing markets in the Asia-Pacific region.

According to the Q2 2021 BNPL Survey, BNPL payment in the country is expected to grow by 51.3% on annual basis to reach US$ 82,782.0 million in 2021. Significant growth in e-commerce transactions and increased popularity among a large population are some of the key factors that attracted large investments in this sector.

The global coronavirus pandemic meant that 2020 was a challenging year for most businesses across industry verticals. Despite this, both the e-commerce and digital payment sectors experienced robust growth last year. But the net income of FinTech companies declined significantly due to the resulting surge in provisions for credit losses. Consequently, FinTech companies such as LexinFintech are rolling out BNPL products to push their presence in digital retail as the economy starts to gain momentum.

In 2014, regulators in China opened up the online credit market as a way to encourage consumers in the country to spend. As a result of this, the online credit market in the country today includes various services such as P2P lending, virtual credit deals, and BNPL. With all of these credit services in the offering, the online credit scene is poised to grow further in China. The publisher expects that the increased market attractiveness of online credit is likely to attract global companies in the Chinese BNPL market in the next four to six quarters. For instance, in November 2020, Afterpay invested US$10 million in the Chinese BNPL startup Happay through its majority-owned Australian investment firm, AP Ventures.

However, with the changing regulatory norms coming into place in 2022, it is expected to affect the market growth to some extent. The growing popularity of the sector, especially among the younger Chinese consumers, will be impacted severely, as college students can no longer have easy access to credit from BNPL platforms.

Medium to long term growth story of BNPL industry in China remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 21.0% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 54,705.7 million in 2020 to reach US$ 314,692.1 million by 2028.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in China. Below is a summary of key market segments:

China BNPL Market Size and Spending Pattern

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

China Buy Now Pay Later Market Share Analysis by Key Players


China Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast

  • Online Channel
  • POS Channel

China Buy Now Pay Later in Retail Shopping: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

China Buy Now Pay Later in Home Improvement: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

China Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

China Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

China Buy Now Pay Later in Education: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

China Buy Now Pay Later in Automotive: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

China Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

  • Buy Now Pay Later Sales Uplift by Product Category
  • Buy Now Pay Later Spend Share by Age Group
  • Buy Now Pay Later Gross Merchandise Share by Income
  • Buy Now Pay Later Gross Merchandise Value Share by Gender
  • Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to buy

  • Global BNPL companies investing in the Chinese BNPL market. The rising market attractiveness has encouraged global deferred payment firms to focus on the Chinese BNPL market. For instance, in November 2020, Afterpay invested US$10 million in the Chinese BNPL startup Happay through its majority-owned Australian investment firm, AP Ventures.
  • In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
  • Market Share by Key Players.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Afterpay
  • AsiaPay
  • Baitiao
  • Happay
  • JD Finance
  • Splitit
  • MORE
1. About this Report
1.1 Summary
1.2 Methodology
1.3 Disclaimer

2. China BNPL Market Size and Future Growth Dynamics
2.1 Consumer Behavior
2.2 Competitive Landscape and Growth Strategies
2.3 Market Share
2.4 Regulatory Trends

3. China Buy Now Pay Later Industry Attractiveness
3.1 China Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2019-2028
3.2 China Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2019-2028
3.3 China Buy Now Pay Later – Transaction Volume Trend Analysis, 2019-2028

4. China Buy Now Pay Later Operational KPIs
4.1 Buy Now Pay Later Revenues, 2019 – 2028
4.2 Buy Now Pay Later Share by Revenue Segments
4.3 Buy Now Pay Later Merchant Commission, 2019 – 2028
4.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
4.5 Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
4.6 Buy Now Pay Later Consumer Account Count, 2019 – 2028
4.7 Buy Now Pay Later Bad Debt, 2019 – 2028

5. China Buy Now Pay Later Spend Analysis by Channel
5.1 Buy Now Pay Later Market Share by Channel, 2019 – 2028
5.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 – 2028
5.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 – 2028

6. China Buy Now Pay Later Snapshot by End-Use Sector
6.1 Buy Now Pay Later Market Share by End-Use Sector – Emerging Avenues and Future Growth Prospects
6.2 Buy Now Pay Later Sales Uplift by End-Use Sector
6.3 Buy Now Pay Later Share by Retail Product Category

7. China Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 – 2028
7.1 China Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028
7.2 China Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2019-2028
7.3 China Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2019-2028

8. China Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 – 2028
8.1 China Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
8.2 China Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2019-2028
8.3 China Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2019-2028

9. China Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 – 2028
9.1 China Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028
9.2 China Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis, 2019-2028
9.3 China Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis, 2019-2028

10. China Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 – 2028
10.1 China Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028
10.2 China Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2019-2028
10.3 China Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2019-2028

11. China Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 – 2028
11.1 China Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis, 2019-2028
11.2 China Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis, 2019-2028
11.3 China Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis, 2019-2028

12. China Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
12.1 Buy Now Pay Later Spend Share by Age Group
12.2 Buy Now Pay Later Gross Merchandise Share by Income
12.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
12.4 Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

13. Further Reading
13.1 About the Publisher
13.2 Related Research

List of Figures
Figure 1: Methodology Framework
Figure 2: China Buy Now Pay Later - GMV and Adoption Rationale
Figure 3: China Buy Now Pay Later - Share by Gender and Age Group
Figure 4: China Buy Now Pay Later - Market Share Analysis by Key Players (%)
Figure 5: China Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 5019-5058
Figure 6: China Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: China Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 8: China Buy Now Pay Later - Revenues (Million), 2019-2028
Figure 9: Buy Now Pay Later Share by Revenue Segments
Figure 10: China Buy Now Pay Later - Merchant Commission (Million), 2019-20210
Figure 11: China Buy Now Pay Later - Missed Payment Fee Revenue (Million), 20111-20211
Figure 12: China Buy Now Pay Later Pay Now & Other Income (Million), 20112-2028
Figure 13: China Buy Now Pay Later - Consumer Account Count, 2019-2028
Figure 14: China Buy Now Pay Later - Bad Debt (Million), 2019-2028
Figure 15: China Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 16: China Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 17: China Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 18: China Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2025
Figure 19: China Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2028
Figure 20: China Buy Now Pay Later - Market Share by End-Use Sector, 2020 Vs. 2025
Figure 21: China Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2028
Figure 22: China Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2222-2228
Figure 23: China Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2319-2328
Figure 24: China Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 25: China Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 26: China Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 27: China Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 28: China Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 29: China Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 30: China Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2030
Figure 31: China Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2031
Figure 32: China Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 33: China Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 34: China Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 35: China Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 36: China Buy Now Pay Later - Share by Age Group in Gross Merchandise Value Terms
Figure 37: China Buy Now Pay Later - Share by Income Group in Value Terms
Figure 38: China Buy Now Pay Later - Share by Gender in Value Terms
Figure 39: Buy Now Pay Later - Adoption Rationale Gross Merchandise Value Analysis

List of Tables
Table 1: China Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: China Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: China Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 4: China Buy Now Pay Later - Revenues (Million), 2019-2028
Table 5: China Buy Now Pay Later - Merchant Commission (Million), 2019-2028
Table 6: China Buy Now Pay Later - Missed Payment Fee Revenue (Million), 2019-2028
Table 7: China Buy Now Pay Later Pay Now & Other Income (Million), 2019-2028
Table 8: China Buy Now Pay Later - Consumer Account Count, 2019-2028
Table 9: China Buy Now Pay Later - Bad Debt (Million), 2019-2028
Table 10: China Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 11: China Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 12: China Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: China Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: China Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2019-2028
Table 15: China Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: China Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: China Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Table 18: China Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: China Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: China Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Table 21: China Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: China Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: China Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Table 24: China Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: China Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: China Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Note: Product cover images may vary from those shown
  • Tencent
  • JD Finance
  • Alipay
  • Huabei
  • Baitiao
  • Happay
  • AsiaPay
  • Atome
  • Splitit
  • UnionPay International
  • LexinFintech
  • Afterpay
  • Fen Fu
Note: Product cover images may vary from those shown

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