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Malaysia Buy Now Pay Later Business and Investment Opportunities (2019-2028) - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics

  • ID: 5305023
  • Report
  • February 2021
  • Region: Malaysia
  • 50 pages
  • PayNXT360

FEATURED COMPANIES

  • AFFIN Bank
  • Atome
  • Grab
  • HSBC bank
  • Pay Later
  • RHB Bank
  • MORE

The recent global pandemic has undoubtedly changed consumer behavior and reshaped the retail sector in Malaysia. The pandemic-led financial uncertainty has taught consumers to become more cautious with their spending habits. Consequently, giving the opportunity for many FinTech companies in the country to implement buy now, pay later (BNPL) solutions, replacing the traditional payment methods with a more flexible, convenient financing option. According to the Q2 2021 BNPL Survey, BNPL payment in the country is expected to grow by 76.3% on annual basis to reach US$ 479.3 million in 2021.

Notably, 55% of the Malaysian population is still underbanked and unbanked. This sizeable gap in the traditional banking system represented the growing need for efficient digital banking solutions to provide consumers with easier access to credit in the country. Players including Grab, Pine Labs, Atome, and Adyen have all jumped at the opportunity to this potentially lucrative gap in the Malaysian market.

Increasing in-store BNPL partnerships are creating growth opportunities for the BNPL market. For instance, Singapore-based BNPL provider, Atome, has partnered with several physical store retailers in Malaysia. The three-year-old startups have made aggressively partnered with big retailers such as Hush Puppies. Notably, the BNPL provider has also partnered with other merchant partners across key verticals, including lifestyle, health, fitness, fashion, and beauty.

Moreover, BNPL firms are entering into strategic partnerships with other payment service providers in the country. These strategic partnerships are helping BNPL firms to get more merchants on board, therefore, allowing them to increase transactions volume in the country. One such strategic partnership involved global BNPL player, Splitit, and GHL Systems, the leading payment provider in the Southeast Asia region. Splitit entered into a strategic agreement with GHL ePayments Sdn Bhd in July 2021 to offer the installment payment solution offered by Splitit to more than 2,000 online merchants across Southeast Asia, including Malaysia.

Medium to long term growth story of BNPL industry in Malaysia remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 33.2% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 271.8 million in 2020 to reach US$ 3,571.8 million by 2028.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Malaysia. Below is a summary of key market segments:

Malaysia BNPL Market Size and Spending Pattern

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Malaysia Buy Now Pay Later Market Share Analysis by Key Players


Malaysia Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast

  • Online Channel
  • POS Channel

Malaysia Buy Now Pay Later in Retail Shopping: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Malaysia Buy Now Pay Later in Home Improvement: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Malaysia Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Malaysia Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Malaysia Buy Now Pay Later in Education: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Malaysia Buy Now Pay Later in Automotive: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

Malaysia Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

  • Buy Now Pay Later Sales Uplift by Product Category
  • Buy Now Pay Later Spend Share by Age Group
  • Buy Now Pay Later Gross Merchandise Share by Income
  • Buy Now Pay Later Gross Merchandise Value Share by Gender
  • Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to buy

  • Global BNPL firms partnering with banks to offer deferred payment services in Malaysia. In March 2021, Pine Labs, the leading India-based merchant commerce platform, announced that the firm is launching its BNPL product in Malaysia. Notably, the merchant commerce platform has a 95% offline BNPL market share in India.
  • In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
  • Market Share by Key Players.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AFFIN Bank
  • Atome
  • Grab
  • HSBC bank
  • Pay Later
  • RHB Bank
  • MORE
1. About this Report
1.1 Summary
1.2 Methodology
1.3 Disclaimer

2. Malaysia BNPL Market Size and Future Growth Dynamics
2.1 Consumer Behavior
2.2 Competitive Landscape and Growth Strategies
2.3 Market Share
2.4 Regulatory Trends

3. Malaysia Buy Now Pay Later Industry Attractiveness
3.1 Malaysia Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Malaysia Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Malaysia Buy Now Pay Later – Transaction Volume Trend Analysis, 2019-2028

4. Malaysia Buy Now Pay Later Operational KPIs
4.1 Buy Now Pay Later Revenues, 2019 – 2028
4.2 Buy Now Pay Later Share by Revenue Segments
4.3 Buy Now Pay Later Merchant Commission, 2019 – 2028
4.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
4.5 Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
4.6 Buy Now Pay Later Consumer Account Count, 2019 – 2028
4.7 Buy Now Pay Later Bad Debt, 2019 – 2028

5. Malaysia Buy Now Pay Later Spend Analysis by Channel
5.1 Buy Now Pay Later Market Share by Channel, 2019 – 2028
5.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 – 2028
5.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 – 2028

6. Malaysia Buy Now Pay Later Snapshot by End-Use Sector
6.1 Buy Now Pay Later Market Share by End-Use Sector – Emerging Avenues and Future Growth Prospects
6.2 Buy Now Pay Later Sales Uplift by End-Use Sector
6.3 Buy Now Pay Later Share by Retail Product Category

7. Malaysia Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 – 2028
7.1 Malaysia Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028
7.2 Malaysia Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2019-2028
7.3 Malaysia Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2019-2028

8. Malaysia Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 – 2028
8.1 Malaysia Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Malaysia Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2019-2028
8.3 Malaysia Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2019-2028

9. Malaysia Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 – 2028
9.1 Malaysia Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028
9.2 Malaysia Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis, 2019-2028
9.3 Malaysia Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis, 2019-2028

10. Malaysia Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 – 2028
10.1 Malaysia Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Malaysia Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Malaysia Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2019-2028

11. Malaysia Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 – 2028
11.1 Malaysia Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis, 2019-2028
11.2 Malaysia Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis, 2019-2028
11.3 Malaysia Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis, 2019-2028

12. Malaysia Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
12.1 Buy Now Pay Later Spend Share by Age Group
12.2 Buy Now Pay Later Gross Merchandise Share by Income
12.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
12.4 Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

13. Further Reading
13.1 About the Publisher
13.2 Related Research

List of Figures
Figure 1: Methodology Framework
Figure 2: Malaysia Buy Now Pay Later - GMV and Adoption Rationale
Figure 3: Malaysia Buy Now Pay Later - Share by Gender and Age Group
Figure 4: Malaysia Buy Now Pay Later - Market Share Analysis by Key Players (%)
Figure 5: Malaysia Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 5019-5058
Figure 6: Malaysia Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Malaysia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 8: Malaysia Buy Now Pay Later - Revenues (Million), 2019-2028
Figure 9: Buy Now Pay Later Share by Revenue Segments
Figure 10: Malaysia Buy Now Pay Later - Merchant Commission (Million), 2019-20210
Figure 11: Malaysia Buy Now Pay Later - Missed Payment Fee Revenue (Million), 20111-20211
Figure 12: Malaysia Buy Now Pay Later Pay Now & Other Income (Million), 20112-2028
Figure 13: Malaysia Buy Now Pay Later - Consumer Account Count, 2019-2028
Figure 14: Malaysia Buy Now Pay Later - Bad Debt (Million), 2019-2028
Figure 15: Malaysia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 16: Malaysia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 17: Malaysia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 18: Malaysia Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2025
Figure 19: Malaysia Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2028
Figure 20: Malaysia Buy Now Pay Later - Market Share by End-Use Sector, 2020 Vs. 2025
Figure 21: Malaysia Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2028
Figure 22: Malaysia Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2222-2228
Figure 23: Malaysia Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2319-2328
Figure 24: Malaysia Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 25: Malaysia Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 26: Malaysia Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 27: Malaysia Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 28: Malaysia Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 29: Malaysia Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 30: Malaysia Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2030
Figure 31: Malaysia Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2031
Figure 32: Malaysia Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 33: Malaysia Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 34: Malaysia Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 35: Malaysia Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 36: Malaysia Buy Now Pay Later - Share by Age Group in Gross Merchandise Value Terms
Figure 37: Malaysia Buy Now Pay Later - Share by Income Group in Value Terms
Figure 38: Malaysia Buy Now Pay Later - Share by Gender in Value Terms
Figure 39: Buy Now Pay Later - Adoption Rationale Gross Merchandise Value Analysis

List of Tables
Table 1: Malaysia Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: Malaysia Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Malaysia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 4: Malaysia Buy Now Pay Later - Revenues (Million), 2019-2028
Table 5: Malaysia Buy Now Pay Later - Merchant Commission (Million), 2019-2028
Table 6: Malaysia Buy Now Pay Later - Missed Payment Fee Revenue (Million), 2019-2028
Table 7: Malaysia Buy Now Pay Later Pay Now & Other Income (Million), 2019-2028
Table 8: Malaysia Buy Now Pay Later - Consumer Account Count, 2019-2028
Table 9: Malaysia Buy Now Pay Later - Bad Debt (Million), 2019-2028
Table 10: Malaysia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 11: Malaysia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 12: Malaysia Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: Malaysia Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: Malaysia Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2019-2028
Table 15: Malaysia Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: Malaysia Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: Malaysia Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Table 18: Malaysia Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: Malaysia Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: Malaysia Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Table 21: Malaysia Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: Malaysia Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: Malaysia Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Table 24: Malaysia Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: Malaysia Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: Malaysia Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Note: Product cover images may vary from those shown
  • Atome
  • Rely
  • Split
  • Grab
  • Pay Later
  • hoolah
  • HSBC bank
  • AFFIN Bank
  • CIMB Bank
  • Am Bank
  • RHB Bank
  • IOU Pay
Note: Product cover images may vary from those shown

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