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Analyzing Commercial Impact of UEFA Euro 2020 Tournament Postponement

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  • 39 Pages
  • March 2021
  • Region: Global
  • GlobalData
  • ID: 5305271
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This report analyses the commercial impact of the UEFA Euro 2020 tournament, postponed by 12 months to 2021 in response to the COVID-19 pandemic.

Detailed analysis of the business of the UEFA Euro 2020 tournament, postponed by a year as a result of the COVID-19 pandemic.

Using the publisher's Sport and Travel & Tourism Intelligence Centers, this report aims to analyze the potential impact of the delayed Euro 2020 tournament under the various scenarios laid out by UEFA, in addition to the potential impact of a one nation event. We believe that the progress of vaccination programs in host nations will be key to determining how UEFA Euro 2020 will ultimately proceed.

  • This report analyses the commercial landscape of the UEFA Euro 2020 tournament, postponed by one year as a reult of the COVID-19 pandemic.
  • It analyses the impact of the postponement and the ongoing uncertainty regarding uncertainty regarding the hosting of the tournament in the midst of a global pandemic.
  • This report analyses previous tournaments and the impact they had on host nations, outlining potential scenarios for the 2020 edition in terms of fan numbers, tourist visitation, tourism spend, economic impact, and commerical impact on sponsors and media partners, while looking at a selection of host destinations and assessing infrastructure investments for the tournament

Reasons to Buy
  • This report predicts the various scenarios that UEFA may look to employ as a result of the COVID-19 pandemic, while assessing the commercial footprint of the tournament and the potential impact on sponsors.

Table of Contents

1 Overview
2 Previous Impact of European Championships
2.1 Previous Impact: UEFA
2.2 Previous Impact: Local Economy, France 2016 Case Study
3 Expected Impact of Euro 2020 Pre-COVID-19
3.1 Broadcasters
3.2 Commercial
3.3 Fan Demand & Ticket Sales
3.4 Visitation
3.5 Economic Impact
4 Scenarios
4.1 One-nation Euro 2020
4.2 50-100% Capacity
4.3 20-30% Capacity
4.4 Behind-closed-doors
4.5 Impact on Sponsors: Thematic Scorecard
5 Host Destination Snapshot
5.1 London & Glasgow - United Kingdom
5.2 Amsterdam - Netherlands
5.3 Dublin - Ireland
5.4 Munich - Germany
5.5 Budapest - Hungary
5.6 Bucharest - Romania
5.7 Baku - Azerbaijan
5.8 Rome - Italy
5.9 Saint Petersburg - Russia
5.10 Bilbao - Spain
5.11 Copenhagen - Denmark
6 Overall Verdict

Companies Mentioned

A selection of companies mentioned in this report includes:

  • UEFA
  • Keneo
  • CDES
  • Booking.com
  • Hisense
  • Aplipay
  • Fanatics
  • Heineken
  • Coca-Cola
  • Volkswagen
  • FedEx
  • Takeaway.com
  • TikTok
  • Vivo
  • Qatar Airways
  • Networks Rail
  • Hyatt
  • Yotel
  • TFl
  • IH
  • Fattal
  • Nhow
  • Tifco
  • HBG