Dairy Products Packaging - Innovations Driven by Value Addition and Consumer Trends

Summary

With a broad and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. In addition to functionality that has always been important, ecological awareness is prompting companies to invest in less petroleum-based materials and more eco-friendly formats to follow the green agenda of consumers. By using packaging to improve convenience and functionality it is possible to adapt to the changing lifestyles of busy consumers. Packaging can also be used to give the impression of unique product and bring a satisfying feel to consumers. The publisher has used their Pack-Track packaging innovation tool to identify new packaging developments within the category, and this report discusses special features and benefits of examples they like, and how they fit in with current consumer trends within the publisher's TrendSights framework.

Key questions answered:

• What drives packaging innovations in dairy?
• What notable new formats and value-added features have been introduced in this category in recent years?
• Which consumer trends have these packaging innovations capitalized on?
• How can dairy producers use packaging to stay ahead of the game in a crowded marketplace?

Scope

• Packaging of dairy products follows the busy environment and adjust to various needs of consumers.
• Solutions such as smaller, portioned packs, contoured shapes facilitating easy handing, or hassle-free openings are quite popular.
• In addition to functionality playing an important role, the growing number of eco-conscious consumers shapes the market and increases the demand for environmentally friendly products. Bio-based plastics or other plant-based materials are the way many producers respond to this trend, also introducing glass, reusable or compostable solutions that leave lower ecological footprint.
• Premium-looking packaging has also been noted within the sector and are well received by consumers who like to please themselves either for personal or other reasons.

Reasons to Buy

• Use the publisher's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.