+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Japan Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecast(2022 - 2027)

  • PDF Icon


  • 105 Pages
  • August 2022
  • Region: Japan
  • Mordor Intelligence
  • ID: 5306262
The Japanese foodservice market is projected to witness a CAGR of 0.84% during the forecast period, 2022 - 2027.

Restaurant chains in Japan are taking earnings guidance off the menu after shutdowns and limited hours caused by the COVID 19 pandemic have made near-future projections hard to project, with sales showing a significant decline during the pandemic. The foodservice operators, which rely on lunch and dinner demand from business workers, are also suffering as more companies have employees working from home at the government’s request.

According to a report released by TableCheck Inc., the percentage of reservations (dining reservations) canceled increased by about 3.6 times before the pandemic for groups of 10 or more. A French restaurant and bar named Scene near Hachioji Station on the Keio Line, earlier in June 2020, launched takeout and delivery services. Due to reduced traffic and numerous cancellations, the restaurant suffered about a 70% Y-o-Y sales drop in June 2020.

The Japanese foodservice market is primarily driven by the increasing frequency of dining out amid time-pressed schedules and the growing influence of cross-culture dietary patterns due to the strong presence of foodservice providers offering Japanese, Korean, ethnic, and western cuisines.

Key Market Trends

Growing Dine Out Habits of Consumers

The Japanese food industry is expected to witness significant growth during the forecast period while increasing its contribution to the world food trade every year. Over the past few years, India has witnessed a proliferation of fine dining restaurants, cafes, pubs, bars, clubs, lounges, and international fast-food joints, which cater to the millennials changing food habits. Millennials or Generation Y (people between 18 and 35 years of age) make up about 65%of Japan's population. They are mostly tech-savvy, constantly exposed to global trends and lifestyles, well-informed, travel widely, and have high spending power. Hence, they are the ones driving the growth index of restaurants and the foodservice market.

Full-service Restaurant Holds the Largest Market Share

The consumers in the country and the increasing number of tourists that visit every year are actively seeking traditional authentic Japanese cuisines, primarily sushi, along with a great dining experience, which is one of the major factors driving the growth of full-service restaurants in the country. Some of the popular full-service restaurants include Sushi Sho, Shiseido Parlour, Ponchi-ken, Seirinkan, Les Chanterelles, Ise Sueyoshi, Tenoshimam, Nanzenji Hyotei, and Natives Restaurant & Patio. French restaurants have always been popular in Japan, and more recently, Italian and Spanish restaurants have also grown in popularity. Mexican restaurants, which are still fewer in number, are slowly growing in popularity, and they provide opportunities for US exporters of items, such as tortillas, frozen guacamole, and related Tex-Mex ingredients.

Competitive Landscape

The Japanese foodservice market is highly competitive, with a major market share held by prominent players, such as McDonald’s Corporation, Yum! Brands Inc., Zensho Holdings Co. Ltd, Skylark Group, MOS Food Services Inc., and Yoshinoya Holdings Co. Ltd. The Japanese foodservice market is highly competitive and is mostly dominated by local players. The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Type
5.1.1 Full-service Restaurant
5.1.2 Quick-service Restaurants
5.1.3 Cafes and Bars
5.1.4 100% Home Delivery Restaurants
5.1.5 Street Stalls and Kiosks
5.2 By Structure
5.2.1 Independent Consumer Foodservice
5.2.2 Chained Consumer Foodservice
6.1 Strategies Adopted by Key Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 McDonald's Corporation
6.3.2 Yum! Brands Inc.
6.3.3 Starbucks Corporation
6.3.4 Zensho Holdings Co. Ltd
6.3.5 Skylark Group
6.3.6 Dunkin' Brands
6.3.7 MOS Food Services Inc.
6.3.8 Yoshinoya Co. Ltd
6.3.9 Matsuya Food Holdings Co. Ltd
6.3.10 Ichibanya Co. Ltd

Companies Mentioned

A selection of companies mentioned in this report includes:

  • McDonald's Corporation
  • Yum! Brands Inc.
  • Starbucks Corporation
  • Zensho Holdings Co. Ltd
  • Skylark Group
  • Dunkin' Brands
  • MOS Food Services Inc.
  • Yoshinoya Co. Ltd
  • Matsuya Food Holdings Co. Ltd
  • Ichibanya Co. Ltd