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KEY TRENDS
Growing Adoption of Renewable Energy Will Drive Data Center Power Market Growth
- The trend of procuring renewable energy to power its data centers is still high across many regions and countries. As a measure to reduce carbon emissions, the data center operators are signing several power purchase agreements with renewable energy companies to procure renewable energy such as solar, wind, and geothermal. For instance, in March 2025, Google signed a new 10-year PPA with Exus Renewables to procure 33 MW of wind power in Spain.
- Data centers are among the largest consumers of power, accounting for 1-3% of the world’s total energy use. Data center operators like Amazon Web Services, Meta (Facebook), Google, and Microsoft have committed to reaching net-zero carbon emissions, using renewable energy purchase agreements (PPAs) to support their sustainability targets.
Introduction of HVO Fuel for Generators
- The data centers are facing increasing pressure to reduce their carbon footprint and operate sustainably. Hydrotreated Vegetable Oil (HVO) has emerged as a viable low-carbon alternative to diesel fuel for backup generators. HVO is a type of renewable diesel produced by hydrotreating waste vegetable oils and animal fats, making it a drop-in replacement for conventional fossil diesel.
- Several operators in the data center power market around the world have either deployed HVO fuel or are currently testing it. Some of these operators include Compass Datacenters, Vantage Data Centers, Digital Realty, STACK Infrastructure, ST Telemedia Global Data Centres, Scala Data Centers, DataVita, Verne, AWS, and several others.
Emergence of Advanced UPS Batteries
- According to the latest report on the data center UPS market, Li-ion batteries are poised for significant growth in the data center UPS market, surpassing VRLA by 2030.
- In the ever-changing world of data center operations, a noticeable trend toward modern battery technology, like lithium-ion batteries, is growing, pushing the adoption of novel solutions. One such idea is the integration of seamless battery replacement without interrupting the power supply, ensuring safety and minimal business downtime. For instance, Elektros, US US-based Li-ion battery developer, announced it to offer its Li-ion batteries for UPS in data centers across the world.
- The upcoming Sydney facility by AWS will be equipped with emergency backup generators, diesel and Li-ion battery storage, a substation, and associated infrastructure in terms of power.
DATA CENTER POWER MARKET’S SEGMENTATION INSIGHTS
- The global data center power market, particularly in terms of UPS System Capacity, is primarily seeing the use of UPS systems that exceed 1,000 kVA in capacity. Colocation providers rely heavily on high-capacity UPS systems to ensure a continuous power supply. This emphasizes the importance of advanced power solutions for maintaining reliable data center operations worldwide.
- Increasing availability of advanced gas and bi-fuel generators reflects ongoing research and development by market leaders. When integrated with data centers, these generators offer efficient power solutions by operating alongside grid supplies. Equinix is equipped with a 4,000 kVA diesel generator in a 2N configuration in SY9x in Sydney, Australia.
- In 2024, diesel generators remained more prevalent in Middle East and APAC data centers compared with those in America and Europe due to less stringent carbon emission regulations and greater availability of diesel backups, surpassing alternatives like natural gas and bio-fuel generators.
- In addition, the adoption of HVO as a sustainable fuel for data center generators is gaining momentum globally, with significant developments anticipated between 2025 and 2030. For instance, AWS is reducing greenhouse gas emissions in its European data centers by using Hydrotreated Vegetable Oil (HVO) in backup generators. This change contributes to AWS's target of achieving net-zero carbon emissions by 2040, aligning with its commitment under the Climate Pledge, which includes over 400 participants.
Segmentation by Electrical Infrastructure
- UPS Systems
- Generators
- Transfer Switches & Switchgears
- PDUs
- Other Electrical Infrastructure
Segmentation by UPS System Capacity
- < =500 kVA
- >500-1,000 kVA
- >1,000 kVA
Segmentation by Generator Capacity
- 0-1.5 MW
- 1.5-3 MW
- >3 MW
Segmentation by Generator Type
- DRUPS Systems
- Diesel & Gas Generators
- HVO Fuel
- Fuel Cells
Segmentation by Switchgear Type
- Low-Voltage Switchgear
- Medium-Voltage Switchgear
- High-Voltage Switchgear
Segmentation by Tier Standards
- Tier I & II
- Tier III
- Tier IV
GEOGRAPHICAL ANALYSIS
- In the Americas region, the U.S., Canada, and Brazil currently dominate the market share, with the U.S. alone contributing to over 52% of the market share in the global data center power market. Some of the emerging locations include Mexico, Chile, Colombia, and other countries.
- In the European data center power market, the FLAP-D markets, Frankfurt, London, Amsterdam, Paris, and Dublin, dominate the market with a higher market share. Several other countries, such as Italy, Spain, Poland, Sweden, Norway, and Denmark also witnessing growth.
- In the Middle East & Africa data center power market, the UAE, Saudi Arabia, South Africa, and Israel are among the top destinations driving demand for the data center and power infrastructure. Several other emerging destinations include Oman, Bahrain, Qatar, Nigeria, Kenya, Egypt, and other countries.
- The APAC region is among the most dynamic and fastest-growing data center markets globally. Some of the established markets include China, Hong Kong, Australia, India, Japan, and Singapore. Several countries, such as Malaysia, Indonesia, South Korea, and New Zealand, are witnessing high investments and are poised to become top destinations in the years to come.
Segmentation by Geography
- North America
- The U.S.
- Canada
- Latin America
- Brazil
- Chile
- Mexico
- Colombia
- Rest of Latin America
- Western Europe
- The U.K.
- Germany
- France
- Netherlands
- Ireland
- Switzerland
- Italy
- Spain
- Belgium
- Other Western European Countries
- Nordic
- Denmark
- Sweden
- Norway
- Finland & Iceland
- Central and Eastern Europe
- Russia
- Poland
- Austria
- Czechia
- Other Central & Eastern European Countries
- Middle East
- UAE
- Saudi Arabia
- Israel
- Other Middle Eastern Countries
- Africa
- South Africa
- Kenya
- Nigeria
- Other African Countries
- APAC
- China
- Hong Kong
- Australia
- New Zealand
- Japan
- India
- South Korea
- Taiwan
- Rest of APAC
- Southeast Asia
- Singapore
- Indonesia
- Malaysia
- Thailand
- Philippines
- Vietnam
- Other Southeast Asian Countries
DATA CENTER POWER MARKET’S VENDOR LANDSCAPE
- The global data center power market has the presence of key power infrastructure providers such as ABB, Caterpillar, Cummins, Eaton, Legrand, Rolls-Royce, Schneider Electric, and Vertiv that are driving the availability of advanced power infrastructure in the market.
- The data center power market has a presence of several other prominent vendors, such as AEG Power Solutions, Aksa Power Generation, Bloom Energy, Canovate, Delta Electronics, Fuji Electric, Generac Power Systems, Hitachi, HITEC Power Protection, Mitsubishi Electric, Natron Energy, Panduit, Piller Power Systems, Siemens, Socomec, SolarEdge Technologies, Toshiba, ZAF Energy Systems, ZincFive, and others.
- The vendors that conduct proper research and development to launch new products and technologies that are efficient and sustainable will gain higher traction and market share during the forecast period.
Key Power Infrastructure Providers
- ABB
- Caterpillar
- Cummins
- Eaton
- Legrand
- Rolls-Royce
- Schneider Electric
- Vertiv
Other Prominent Vendors
- AEG Power Solutions
- Aggreko
- Aksa Power Generation
- AMETEK Powervar
- Anord Mardix
- Artesyn Embedded Power (Advanced Energy)
- ATEN
- Austin Hughes Electronics
- Bachmann
- BENNING Elektrotechnik Und Elektronik
- Borri
- Bloom Energy
- Canovate
- Centiel
- Chatsworth Products
- Cisco Systems
- Controlled Power Company
- Cyber Power Systems
- Dataprobe
- Delta Electronics
- Detroit Diesel
- EAE Elektrik
- Elcom International
- Enconnex
- Enlogic
- EverExceed
- Exide Technologies
- Fuji Electric
- Generac Power Systems
- General Electric
- Genesal Energy
- Hewlett Packard Enterprise
- HIMOINSA (Yanmar)
- Hitachi
- HITEC Power Protection
- Hitzinger
- Huawei Technologies
- INNIO
- KEHUA Data (KEHUA Tech)
- KOEL (Kirloskar)
- Kohler
- Marathon Power
- Mitsubishi Electric
- MPINarada
- Natron Energy
- Panduit
- Piller Power Systems
- Plug Power
- Powertek
- Pramac
- Riello Elettronica Group
- Rittal
- SAFT
- Shenzhen KSTAR Science & Technology (KSTAR)
- Siemens
- Socomec
- SolarEdge Technologies
- Thycon
- Toshiba
- VYCON
- WTI - Western Telematic
- ZAF Energy Systems
- ZincFive
KEY QUESTIONS ANSWERED
1. How big is the global data center power market?2. What is the growth rate of the global data center power market?
3. How many MW of power capacity is expected to reach the global data center power market by 2030?
4. What are the key trends in the data center power market?
5. Who are the key power infrastructure providers in the global data center power market?
Table of Contents
Companies Mentioned
- ABB
- Caterpillar
- Cummins
- Eaton
- Legrand
- Rolls-Royce
- Schneider Electric
- Vertiv
- AEG Power Solutions
- Aggreko
- Aksa Power Generation
- AMETEK Powervar
- Anord Mardix
- Artesyn Embedded Power (Advanced Energy)
- ATEN
- Austin Hughes Electronics
- Bachmann
- BENNING Elektrotechnik Und Elektronik
- Borri
- Bloom Energy
- Canovate
- Centiel
- Chatsworth Products
- Cisco Systems
- Controlled Power Company
- Cyber Power Systems
- Dataprobe
- Delta Electronics
- Detroit Diesel
- EAE Elektrik
- Elcom International
- Enconnex
- Enlogic
- EverExceed
- Exide Technologies
- Fuji Electric
- Generac Power Systems
- General Electric
- Genesal Energy
- Hewlett Packard Enterprise
- HIMOINSA (Yanmar)
- Hitachi
- HITEC Power Protection
- Hitzinger
- Huawei Technologies
- INNIO
- KEHUA Data (KEHUA Tech)
- KOEL (Kirloskar)
- Kohler
- Marathon Power
- Mitsubishi Electric
- MPINarada
- Natron Energy
- Panduit
- Piller Power Systems
- Plug Power
- Powertek
- Pramac
- Riello Elettronica Group
- Rittal
- SAFT
- Shenzhen KSTAR Science & Technology (KSTAR)
- Siemens
- Socomec
- SolarEdge Technologies
- Thycon
- Toshiba
- VYCON
- WTI - Western Telematic
- ZAF Energy Systems
- ZincFive
Methodology
Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.
Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 403 |
Published | May 2025 |
Forecast Period | 2024 - 2030 |
Estimated Market Value ( USD | $ 33.15 Billion |
Forecasted Market Value ( USD | $ 75.24 Billion |
Compound Annual Growth Rate | 14.6% |
Regions Covered | Global |
No. of Companies Mentioned | 71 |