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Europe Cross-Border B2C E-Commerce Market 2021

  • ID: 5306736
  • Report
  • March 2021
  • Region: Europe
  • 88 Pages
  • yStats GmbH & Co. KG
Amid the Pandemic, Online Consumers Prioritized More Affordable Prices and the Variety of Goods in Cross-Border Shopping in Europe

FEATURED COMPANIES

  • Alibaba/AliExpress
  • ASOS
  • iHerb
  • lazada
  • Shein
  • Wish

The report titled “Europe Cross-Border B2C E-Commerce Market 2021” summarizes the key trends and projections of Cross-Border B2C E-Commerce market following the COVID-19 pandemic in 2020. The publication discloses that in 2020 the majority of online consumers preferred international online shopping over domestic websites due to a greater variety of products and reasonable prices.

Germany and Czechia were the only countries in Europe that experienced no change in cross-border online shopper penetration 

The share of B2C E-Commerce products imported from EU and non-EU sellers to the 27 European Union countries fell from 45% in 2019 to 40% in 2020. With that, the cross-border online shopper penetration rates decreased for almost all countries of EU28, except for Germany and Czechia, where there was no change compared to 2019. Meanwhile, the markets which suffered the most were Montenegro (-55 p.p.), Malta, Iceland, and Estonia (-18 p.p.), Bosnia and Herzegovina (-17 p.p.). With that, no market has seen an increase in share in 2020. Nevertheless, the future of cross-border B2C E-Commerce in the countries of Europe looks brighter in the near future: the share of cross-border online sales via global marketplaces was forecasted to increase from 60% in 2019 to 66% in 2025.

Cross-border B2C E-Commerce stays fragmented across the European countries

Germany’s domestic online purchases prevailed international ones, namely, the share of online purchases from the countries outside and in Europe held 30-40%, while the in-country was approximately 70%. This was the case as well in Poland, Turkey and Russia. Unlike in these countries, in Italy, digital online sales from abroad outweighed (60%) the domestic (40%), whereas this was mainly because of the imports from European countries.

Report Coverage
This report covers cross-border B2C E-Commerce in Europe. It includes information about cross-border E-Commerce exports and imports, with a focus on cross-border imports and cross-border online shopper behavior. 

Report Structure

  • Information includes forecasts regarding cross-border B2C E-Commerce sales and their share of total B2C E-Commerce sales in Europe, cross-border online shopper penetration worldwide, drivers and barriers of cross-border online shopping according to consumers, a ranking of product categories purchased by cross-border online shoppers, information about payment and delivery in cross-border E-Commerce.
  • The rest of the report is devoted to European countries. The countries are presented in alphabetical order.
  • Depending on data availability, the following types of market information are included: cross-border online shopper penetration, cross-border B2C E-Commerce sales (imports and/or exports), countries most purchased from by online shoppers in the country, countries most sold to by online merchants in the country,  most purchased product categories, reasons for buying from out-of-country online sellers and barriers to cross-border E-Commerce. Not all the mentioned types of information are available for each of the countries covered. For the leading countries and selected regions, also a text chart with a qualitative overview of cross-border B2C E-Commerce is presented. 

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alibaba/AliExpress
  • ASOS
  • iHerb
  • lazada
  • Shein
  • Wish

1. Management Summary 

2. Global Developments

  • Cross-Border B2C E-Commerce Market Overview, February 2021
  • Cross-Border B2C E-Commerce Market Value, 2019 & 2026f
  • Breakdown of Top Products Categories Purchased Cross-Border, in Selected Countries, incl. Canada, France, Germany, the UK, and the US, by Product Categories, in % of Online Consumers, April 2020
  • Top Reasons for Cross-Border Online Shopping, in % of Online Consumers, incl. by Gender and by Demographic Preferences, March 2020
  • Breakdown of Online Purchases Frequencies, by Domestic and Foreign Origins, in % of Consumers, October 2020
  • Average Share of Cross-Border Deliveries That Took Longer due to COVID-19, in %, and Breakdown of Respondents Who Felt Slow Delivery, by Country, in % of Consumers, October 2020 
  • Breakdown of Consumers’ Future Shopping Intentions to Buy Online from Domestic and Foreign Retailers, in % of Consumers, October 2020
  • Breakdown of Countries From Where the Most Recent Online Cross-Border Purchase was Made, in % of Consumers, October 2020
  • Top Online Platforms Used for Cross-Border Shopping, incl. Amazon, Alibaba/AliExpress, and eBay, in % of Consumers, and Top Online Platforms Usage in Selected Countries, October 2020 
  • Breakdown of Online Purchases, by Weight, in % of Consumers, October 2020
  • Breakdown of Online Purchases, by Product Value, in % of Consumers, October 2020
  • Share of Online Shoppers Who Purchased Cross-Border At Least Once in 2020, in % of Consumers, December 2020
  • Top 3 Product Categories Purchased Online Cross-Border by Shoppers Aged 25 - 34, in % of Consumers, December 2020
  • Share of Consumers Who Spent More than USD 500 on Cross-Border E-Commerce Purchases in 2020, by Age Group, in % of Consumers, December 2020
  • Payment Revenues Estimations, COVID-19 Impact Adjusted, by Domestic and Cross-Border Payments, September 2020 
  • Shares of Consumers Who Would Refuse Purchasing on a Website if it is not in their Local Language, in Selected Markets, incl. Australia, Canada, France, Japan, South Korea, UK, and USA, 2019
  • Top 10 Shopping Apps by Downloads, incl. Cross-Border E-Commerce Apps, by Total Downloads, App Store Downloads and Google Play Downloads, January 2020 & May 2020

3. Europe
3.1. Regional

  • Cross-Border B2C E-Commerce Market Overview, February 2021
  • Cross-Border B2C E-Commerce Turnover in 16 European Markets, in EUR billion, 2019 & 2020e & 2022f
  • Share of Cross-Border B2C E-Commerce Turnover Generated by Global Marketplaces, in % of Total Cross-Border E-Commerce Market in Europe, 2019 & 2025f
  • Top 8 E-Commerce Marketplaces in 4 European Countries, in % of Online Respondents, March 2020 - April 2020
  • Cross-Border E-Commerce Index, by Non-EU and EU, January 2020 - December 2020
  • Top-Scoring European Sustainable Cross-Border Marketplaces, and Share of Sustainable Products and Services that Top 100 Global Cross-Border Marketplaces Aim to Sell by 2025, January 2021
  • National and Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries, from National Sellers, and by Age Group, in % of Online Shoppers, 2014 - 2019 
  • Cross-Border Online Shopper Penetration, by EU and Selected Non-EU Countries, in % of Online Shoppers, 2019 & 2020
  • Number of Individuals who Shopped Online, and Number of Individuals Who Shopped Online Cross-Border, in millions, 2020

3.2. Austria

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and United Kingdom, in % of Consumers, October 2020

3.3. Belgium 

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Netherlands, France and China, in % of Consumers, October 2020

3.4. Croatia

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.5. Cyprus

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Greece, United Kingdom and China, in % of Consumers, October 2020

3.6. Denmark

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.7. Estonia

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.8. Finland

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and Sweden, in % of Consumers, October 2020

3.9. France

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.10. Germany

  • Breakdown of B2C E-Commerce Sales, by Domestic and International Origin, in %, Q1 2020 
  • Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, incl., PayPal, Visa Credit Cards and MasterCard, in % of Online Retailers, Q1 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Austria, in % of Consumers, October 2020

3.11. Greece

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Germany, in % of Consumers, October 2020

3.12. Hungary

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.13. Iceland

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United Kingdom, United States and China, in % of Consumers, October 2020

3.14. Ireland

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United Kingdom, China and United States, in % of Consumers, October 2020

3.15. Italy

  • Share of E-Commerce Companies, Which Sell Products Cross-Border, in %, First Months of 2020
  • Breakdown of E-Commerce Platforms That Sold Products Cross-Border, by Selected Countries & Regions, incl. Countries of Europe, Latin America and North America, in %, First Months of 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.16. Latvia

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.17. Lithuania

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Germany, in % of Consumers, October 2020

3.18. Luxembourg

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and France, in % of Consumers, October 2020

3.19. Netherlands

  • Cross-Border Online Sales Value from EU Webshops, in EUR million, Q1 2017 - Q2 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United States, in % of Consumers, October 2020

3.20. Norway

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020

3.21. Poland

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, March 2020 
  • Top 5 International E-Commerce Platforms, in % of Online Buyers, March 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.22. Portugal

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Spain and United Kingdom, in % of Consumers, October 2020

3.23. Russia

  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Online Sales, in % of Total B2C E-Commerce Sales, 2018, 2019, H1 2020, 2020e
  • Top 3 Countries, Which Online Consumers Preferred for Shopping, in % of Online Consumers, H1 2020 
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and Hong Kong, in % of Consumers, October 2020

3.24. Slovenia

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.25. Spain

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.26. Sweden

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

3.27. Switzerland

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and France, in % of Consumers, October 2020

3.28. Turkey

  • Value of Domestic Digital Sales and E-Commerce Imports and Exports, in TRY billion, H1 2020
  • Breakdown of Domestic and E-Commerce Imports and Exports, in %, H1 2019 & H1 2020

3.29. United Kingdom

  • Number of Shoppers Who Purchase Overseas Online, in millions, Year-on-Year Change, in %, 2019 - 2022f 
  • Number of Consumers Who Purchase Overseas Online, in millions, and Share of Online Cross-Border Consumers, in % of Total Online Consumers, 2019 - 2022f 
  • Share of Online Consumers Who Make Cross-Border Purchases, in % of Total Internet Users, 2020e
  • Cross-Border E-Commerce Index, January 2020 - December 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and Germany, in % of Consumers, October 2020
Note: Product cover images may vary from those shown

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  • Alibaba/AliExpress
  • Amazon
  • ASOS
  • eBay
  • iHerb
  • Joom
  • lazada
  • Pinduoduo
  • Shein
  • shopee
  • Wish
  • Zalando
  • Zooplus
Note: Product cover images may vary from those shown

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