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COVID-19 Impact on Beiersdorf AG

  • ID: 5306791
  • Company Profile
  • February 2021
  • 18 pages
  • GlobalData
  • Beiersdorf AG
1h Free Analyst Time

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FEATURED COMPANIES

COVID-19 Impact on Beiersdorf AG

Summary

"COVID-19 Impact on Beiersdorf AG" reports key findings as of 3rd February, 2021 based on market analysis and brand diversification by industry and geography.

Consumer goods firms have already faced massive upheavals during the pandemic for the first three quarters of 2020, but Beiersdorf’s Q4 results reflected some sight of relief as its skincare sales increased. The company’s presence in China may help boost sales as the Chinese market shows more positive trends than its other operating regions. Also, the divestment of its Slek haircare business in China will help the company to focus more on its core business segment, the skincare unit. Moreover, Beiersdorf’s innovative product development, continued investment in research and development, and sustainable product development will strengthen the company during and after the pandemic.

Scope
  • The cosmetics and toiletries, baby care and OTC healthcare industry outlook reflects positive momentum for the company over the forecast period
  • The positive outlook for cosmetics and toiletries across major operating regions will help Beiersdorf’s sales growth over the forecast period
  • Beiersdorf’s looks strong in areas related to technological and digital enhancement
Reasons to Buy
  • Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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FEATURED COMPANIES

  • COVID 19 impact analysis on Beiersdorf key findings as of 3 rd February 2021
  • Geographic spread analysis Beiersdorf brand sales
  • The impact of COVID 19 and economic recovery prospects
  • The forecasts for Beiersdorf's regional sectors
  • About the Publisher
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  • Beiersdorf
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