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Global Blockchain and Cryptocurrency Market 2023

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    Report

  • 206 Pages
  • March 2023
  • Region: Global
  • yStats GmbH & Co. KG
  • ID: 5308868

The Cryptocurrency Market is Set to Expand Rapidly, With Policy Makers Implementing Regulations Pertaining to Crypto

Despite the crypto winter, the U.S. is the front runner in implementing tighter regulations around cryptocurrency

The adoption of cryptocurrency worldwide is increasing significantly, and the U.S. is no exception to this trend. Although nearly three-quarters of the adults surveyed across the U.S. have never traded, invested, or used cryptocurrency as of July 2022, the number of adults owning and using crypto is forecasted to double as of 2023, as revealed by the report. Furthermore, it is also estimated that the payments made via cryptocurrencies will reach a value in the billions of Euros as of 2022, witnessing a high double-digit growth compared to 2021. Not only the consumers but also the policy makers in the U.S. are taking steps to incorporate virtual assets such as crypto in the traditional finance and banking system. With such a fast-growing crypto market, regulations relating to cryptocurrencies are also somewhat in place. For instance, recently the country saw the implementation of the Responsible Financial Innovation Act, which defines detailed rules and regulations for the cryptocurrency market. 

Furthermore, the Crypto Regulation Bill is also another tight policy regulation that is already present in the U.S. economy. Despite the growth in the crypto activity, the fall of the crypto market in 2022 sent negative waves globally, thereby reducing cryptocurrency and blockchain related funding and investment activity. The crypto ecosystem faced a slowdown in terms of funding and investment also within the North American region as of H1 2022 after it witnessed huge investments in 2021. Cryptocurrency witnessed negative asset price movement, with investors withdrawing their investments and refraining to invest in crypto. Bitcoin was among the most affected cryptocurrency, mainly due to the collapse of FTX, the largest cryptocurrency exchanges and the decision of a major US cryptocurrency lending company to stop withdrawals.

Countries in Middle East and Africa are catching up to their developed counter parts globally in terms of adoption and ownership of cryptocurrency

Within Middle East, UAE and Bahrain are the front runners in terms of embracing cryptocurrency as an alternate payment method. The higher adoption of cryptocurrency in the UAE, friendly regulations, and trust of a certain percentage of the population in digital currencies worked in favor of the country in becoming the growing crypto hub, as mentioned in the report. UAE is also opening up more to allow international crypto exchanges to operate in the country. Abu Dhabi is licensed to be the home to the biggest crypto exchange in the U.S. Decentralized finance ecosystem is also growing rapidly within the region, with the majority of the transactions in Lebanon being made via DeFi, however, this share was quite low in Iraq. Another country showing continuous progress in the adoption of cryptocurrency is Bahrain, which also happens to be a large Fintech hub and sees a presence of several prestigious crypto exchanges. 

Moreover, it was the first country to impose a proper regulation relating to cryptocurrency in 2019. The pandemic led to a spur in the growth of the crypto market in Africa, mainly because of the lockdown, growing inflation in Nigeria and Kenya, and lack of financial inclusion. In February 2022, a higher share of non-crypto owners in the region indicated to be interested in buying cryptocurrency in the coming years. In addition to this, countries such as Kenya, South-Africa, and Mauritius, among others are taking policy measures to incorporate crypto currencies in the conventional banking system, as reported by the report. 

Questions Covered:

1. What are the emerging trends that are changing the cryptocurrency market?
2. What is the forecasted cryptocurrency transaction value in 2023?
3. What was the total number of cryptocurrency owners globally as of December 2022?
4. Which region globally saw the highest share of investors who found the concept of Bitcoin trading appealing as of June 2022?
5. What were the top reasons for investing in Cryptocurrency in the U.S. as of July 2022?

Countries Covered

  • Argentina
  • Austria
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • India
  • Indonesia
  • Malaysia
  • Mexico
  • Nigeria
  • Peru
  • Philippines
  • Singapore
  • Switzerland
  • Thailand
  • Turkey
  • UAE
  • UK
  • USA
  • Vietnam

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Table of Contents

1. Management Summary

2. Global Overview

  • Cryptocurrency Market Overview and Trends, October 2022 (1 of 4)
  • Cryptocurrency Market Overview and Trends, October 2022 (2 of 4)
  • Cryptocurrency Market Overview and Trends, October 2022 (3 of 4)
  • Cryptocurrency Market Overview and Trends, October 2022 (4 of 4)
  • Overview of Square’s and PayPal’s Activity in the Cryptocurrency Market, October 2022
  • Overview of Visa’s and Mastercard’s Activity on the Cryptocurrency Market, November 2022
  • Overview of Amazon’s, Apple’s, Meta’s, and Walmart’s Activity on the Cryptocurrency Market, November 2022
  • Share Of Institutional Investors Who Invested in Digital Assets, in %, June 2022
  • Share of Institutional Investors Having a Positive Perception of Digital Assets, in %, 2021 vs June 2022
  • Share of Institutional Investors Who Found the Concept of Exchange-Traded Fund Bitcoin Appealing, by Regions, in %, June 2022
  • Breakdown of Crypto-Owners Who Bought Cryptocurrency for the First Time in 2021 vs Who Bought it Earlier, in %, February 2022
  • Share of Respondents Who Are Crypto-Curious, in %, February 2022
  • Breakdown of Respondents Who Are Crypto-Curious, by Gender, in %, February 2022
  • Breakdown of Respondents Who Plan to Invest in Crypto, by Age Group, in %, February 2022
  • Breakdown of Top Factors That Make Respondents More Comfortable in Investing in Cryptocurrency, in % of Respondents, February 2022
  • Share of Top Barriers That Hinder the Purchase of Cryptocurrency, by Regions, in % of Respondents, February 2022
  • Top 5 Countries In Terms of Number of Crypto-Owners, in millions, 2021
  • Share of Respondents Who Believe Digital Assets Will Become Important in the Future, in %, April 2021
  • Cryptocurrency Adoption and Ownership, by Country, in % of Crypto Owners, 2021 (1 of 3)
  • Cryptocurrency Adoption and Ownership, by Country, in % of Crypto Owners, 2021 (2 of 3)
  • Cryptocurrency Adoption and Ownership, by Country, in % of Crypto Owners, 2021 (3 of 3)
  • Cryptocurrency Adoption Index, by Country, June 2021 (1 of 7)
  • Cryptocurrency Adoption Index, by Country, June 2021 (2 of 7)
  • Cryptocurrency Adoption Index, by Country, June 2021 (3 of 7)
  • Cryptocurrency Adoption Index, by Country, June 2021 (4 of 7)
  • Cryptocurrency Adoption Index, by Country, June 2021 (5 of 7)
  • Cryptocurrency Adoption Index, by Country, June 2021 (6 of 7)
  • Cryptocurrency Adoption Index, by Country, June 2021 (7 of 7)
  • Share Of Cryptocurrency Owners Who Buy and Hold Cryptocurrency for It’s Long-Term Investment Potential, in %, February 2022
  • Share of Top 5 Cryptocurrencies in Circulation Today, in % of Total Market Capitalization, 2021
  • Value of Cryptocurrency Market, in USD trillion, November 2021 & June 2022
  • Cryptocurrency Transaction Value, in USD billion, 2018-2023f
  • Total Number of Cryptocurrency Owners, in millions, January 2022 - December 2022
  • Total Number of Ethereum Owners, in millions, January 2022 - December 2022
  • Total Number of Bitcoin Owners, in millions, January 2022 - December 2022
  • Total Number of Cryptocurrency Owners, by Regions, in millions, 2023e 
  • Share of Millennials For Whom Bitcoin is a Safe Asset, in %, 2021
  • Share of Merchants Who Currently Accept Cryptocurrency as a Form of Payment, in %, March 2022
  • Share of Merchants Who Plan To Adopt More Crypto Innovations in the Next 12 Months, in %, March 2022
  • Share of Merchants Who Plan To Make Innovations Related to Accepting Cryptocurrency in the Next 12 Months, in %, March 2022
  • Breakdown of Businesses With Plans for Making Innovations Related to Accepting Cryptocurrency, by Current Acceptance Status, in %, March 2022
  • Share of Large Enterprises That Will Use Digital Currencies for Payments, Collateral And Stored Value, in %, 2024f 
  • Share of Finance Executives Who Believe Holding Bitcoin is a Financial Risk Due to Its Volatility, in %, 2021
  • Fall in the Value of Cryptocurrencies, by Type, in %, October 2021
  • Top Beliefs That Crypto-Owners Have About Cryptocurrencies in the Future, in % of Crypto-Owners, January 2022
  • Top 10 Cryptocurrency ATM Operators, by Number of Machines Installed, and Their Share, in % of Total ATMs, September 2022
  • Breakdown of Crypto ATMs That Offer Buy Only Services vs That Offer Both Buy and Sell Services, in %, September 2022
  • Total Number of ATMs Supporting Different Cryptocurrencies, September 2022 
  • Breakdown of Crypto ATM Manufacturer Share, in %, September 2022

3. Banking Activity and Trends

  • Overview of the Banks’ Activity in the Crypto and Blockchain Market, October 2022

4. North America
4.1. Regional

  • Cryptocurrency Market Overview, incl. “Crypto Winter”, December 2022

4.2. USA

  • Cryptocurrency Market Regulations Overview and Trends, October 2022
  • Share of Adults Who Have Invested, Traded or Used Cryptocurrency, in %, July 2022
  • Share of Adults Who Are Likely to Buy Cryptocurrency in the Next Year, in %, May 2021 vs May 2022
  • Breakdown of Adults Who Indicate How Their Investments in Cryptocurrency Did, in %, July 2022
  • Share of Adults Who Own Cryptocurrency, by Income, in %, June 2022
  • Share of Crypto Owners and Non-Owners Who Are Willing to Consider Receiving All of Their Salary in Cryptocurrency, in %, May 2021 vs May 2022
  • Share of Crypto Owners and Non-Owners Who Are Willing to Sign Up For a Credit Card That Provides Rewards or Cash Back in Cryptocurrency, in %, May 2021 vs May 2022
  • Share of Cryptocurrency Owners and Non-Owners Who Are Willing to Buy More Crypto If They Could Store it in a Bank Account, in %, May 2022
  • Top Reasons For Investing in Cryptocurrency, in % of Adults, July 2022
  • Share of Adults Who Have Invested, Traded or Used Cryptocurrency, by Gender & Age group in % of Adults, July 2022
  • Share of Adults Who Have Heard About Digital Assets such as NFTs, in %, July 2022
  • Share of Adults Who Have Heard About Digital Assets Such as NFTs, by Gender & Age group, in %, July 2022
  • Share of Adults Who Are Aware Of Cryptocurrency, in %, 2020 vs 2021
  • Share of the Most Owned Cryptocurrencies, in % of Cryptocurrency Owners, June 2022
  • Share of Cryptocurrency Owners Using Select Alternative Financial Services, in %, June 2022
  • Top Ways in Which Crypto Owners Make Use of Cryptocurrency, in % of Cryptocurrency Owners, June 2022
  • Share of Executives Who Believe Digital Currencies Will Become an Important Way of Payment in the Next 5 Years, in %, December 2021
  • Breakdown of Executives Who Expect Suppliers to Accept Stable Coins vs Those Who Expect Suppliers to Accept Crypto, in %, December 2021
  • Share of Priorities That Organizations Have for Enabling Cryptocurrencies And Stable Coins, in % of Organizations, December 2021
  • Share of Respondents Who Agree Cryptocurrency Payments Will Benefit Businesses, in %, 2021
  • Share of Adults Who Rate Risk of Investing in Crypto as “High”, in %, December 2022
  • Top Primary Barriers to Adoption of Digital Currency, in % of Respondents, May 2022
  • Breakdown of Adults Who Are Concerned About Crypto Scams, in %, May 2022
  • Top Regulatory Priorities Required to Broaden the Adoption of Digital Currencies, in % of Respondents, December 2021

4.3. Canada

  • Share of Consumers Who Own Cryptocurrency, by region, in %, 2021
  • Share of the Most Used Cryptocurrencies, in % of Total Crypto-Users, November 2022
  • Breakdown of Adults Owning Cryptocurrency, by Gender, in % of Crypto-Owners, November 2022
  • Breakdown of Adults Owning Cryptocurrency, by Age, in % of Crypto-Owners, November 2022
  • Top Reasons For Investing in Cryptocurrencies, in % of Total Crypto-Users, October 2021
  • Top Reasons For Not Investing in Cryptocurrencies, in % of Respondents, October 2021

5. Latin America
5.1. Regional

  • Cryptocurrency Market Overview, incl. “Crypto Winter”, December 2022
  • Share of Cryptocurrency Value Received in Comparison to Rest of the World, in %, June 2021  
  • Share of Respondents Who Bought Cryptocurrency for the First Time in 2021, in %, February 2022
  • Share of Consumers Who Already Purchased Crypto vs Those Who Are Interested But Did Not Purchase Crypto Yet, in %, September 2021
  • Share of Women Who Are Crypto-owners vs Those Who Will be Crypto-owners in the Future, by Country, in % of Crypto-owners, February 2022
  • Share of Top Factors That Make Respondents More Comfortable in Investing in Cryptocurrency, in % of Respondents, February 2022
  • Share of Respondents Who Stated They Never Heard of Blockchain, in %, 2021

5.2. Brazil

  • Share of Respondents Who Indicated That Cryptocurrency is the Future of Money, in %, February 2022 
  • Breakdown of Respondents Who Bought Crypto for the First Time Within the Past Year vs Those Who Bought Crypto More Than a Year Ago, in %, February 2022
  • Share of Adults Who Are Crypto-Curious & Breakdown of Crypto-Curious Adults, by Gender, in %, February 2022

5.3. Mexico

  • Share of Respondents Who Already Hold Cryptocurrency, in %, April 2022
  • Share of Most Owned Cryptocurrencies, in % of Crypto-owners, April 2022  
  • Breakdown of Respondents Who Already Own Cryptocurrency, by Gender, in %, April 2022
  • Share of Cryptocurrency Owners, by Age, in %, April 2022

5.4. Argentina

  • Breakdown of Respondents Who Already Own Cryptocurrency, by Gender, in %, April 2022
  • Share of Cryptocurrency-owners, by Age, in %, April 2022
  • Share of Most Owned Cryptocurrencies, in % of Crypto-owners, April 2022  

5.5. Peru

  • Share of Respondents Who Claimed to Buy Cryptocurrency in 2021 vs Those Who Claimed to Buy it in 2022, in %, 2021 vs 2022
  • Share of Aspect That Would Motivate Respondents Who Currently Have No Interest in Cryptocurrency, in % of Respondents, 2021

6. Europe
6.1. Regional

  • Cryptocurrency Market Overview, incl. “Crypto Winter”, December 2022
  • Share of General Knowledge About Cryptocurrency, by Country, in % of Respondents, June 2022
  • Share of Respondents Who Made a Crypto Investment, by Channels Used for Making an Investment, in %, June 2022
  • Share of Households Who Might Own Cryptocurrency, in %, 2021
  • Share of Consumers Who Believe Cryptocurrency is the Future of Money, in %, February 2022
  • Breakdown of Crypto Asset Owners Who Are Likely to Change Their Crypto Asset Portfolio Over the Next 12 Months, in %, H1 2022
  • Share of Crypto Asset Owners Who Are Likely to Change Their Crypto Asset Portfolio Over the Next 12 Months, by Age, in %, H1 2022
  • Breakdown of Planned Activities With Crypto Asset Holdings, in % of Crypto asset owners, H1 2022
  • Share of Most Owned Cryptocurrencies, in % of Crypto-owners, April 2022  
  • Share of Respondents Who Currently Do Not Hold Cryptocurrency, in %, H1 2022
  • Top Reasons for Not Owning Cryptocurrency, in % of Respondents without Crypto Holdings, H1 2022

6.2. UK

  • Share of Respondents Who Currently Own Cryptocurrency, in %, March 2022
  • Share of Respondents Who Have a Greater Interest in Buying Cryptocurrency for the First Time in the Future, by Age, in %, February 2021
  • Breakdown of Respondents Who Currently Own Cryptocurrency, by Gender, in %, February 2021
  • Top Reasons For People To Invest in Cryptocurrency, in % of Respondents, February 2021
  • Share of Top Cryptocurrencies That Are Popular Among Crypto-owners, in % of Crypto-owners, February 2021
  • Breakdown of Adults Who Are Aware Of Cryptocurrency, in %, 2020 vs 2021
  • Breakdown of Crypto-Owners Who Use Cryptocurrency for Investments vs Those Who Use Crypto for Purchase of Goods And Services, in %, 2020 vs 2021

6.3. Germany

  • Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency As a Means of Transaction in the Future, in %, June 2022
  • Share of Population Who Owned or Traded Cryptocurrency in the Last 6 Months vs Those Who Are Crypto-curious, in %, November 2021
  • Share of Crypto Investors Who Intend to Increase Their Crypto Investment Over the Coming 6 Months, in %, November 2021
  • Share of Crypto-curious Respondents Who Are Interested to Invest in the Next 6 Months, in %, November 2021
  • Breakdown of Population Who Owned or Traded Cryptocurrency in the Last 6 Months vs Those Who Are Crypto-curious, by Gender, in %, November 2021
  • Breakdown of Population Who Owned or Traded Cryptocurrency in the Last 6 Months vs Share of Population Who Are Crypto-curious, by Age, in %, November 2021
  • Top Reasons For Investing in Cryptocurrency, in % of Crypto Investors, November 2021
  • Top Crypto Investment Forms Popular Among Crypto Investors, in % of Trading Volume, November 2021
  • Share of Crypto-Curious Consumers Who Are Still Hesitant to Invest in Cryptocurrency and Have Just Began Researching About It, in %, November 2021
  • Top Reasons Why Crypto-Curious Consumers Did Not Invest in Cryptocurrency, in %, November 2021
  • Breakdown of Adults Who Are Aware Of Cryptocurrency, in %, 2021

6.4. France

  • Share of Adults Who Have Already Invested in Cryptocurrency or NFTs, in %, December 2021
  • Top Cryptocurrencies Favored by Crypto Investors, in % of Crypto Investors, December 2021
  • Top Cryptocurrencies Favored by Investors Who Have Not Yet Invested But Consider Investing in Cryptocurrency, in % of Investors, December 2021
  • Breakdown of Adults Who Are Investors of Cryptocurrency vs Those Who Are Considering to Invest, by Gender, in %, December 2021
  • Top Reasons For Investing in Cryptocurrency, in % Crypto Investors
  • Top Reasons For Not Investing in Cryptocurrency, in % of Respondents, December 2021
  • Breakdown of Adults Who Are Aware Of Cryptocurrency, in %, 2021 vs 2022
  • Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency as a Means of Transaction in the Future, in %, June 2022

6.5. Austria

  • Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency as a Means of Transaction in the Future, in %, June 2022

6.6. Switzerland

  • Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency as a Means of Transaction in the Future, in %, June 2022
  • Most Preferred Cryptocurrencies Among Crypto Investors, in %, April 2022
  • Top Investment Strategies Used By Crypto Investors, in % of Crypto Investors, April 2022
  • Top 5 Most Used Crypto Offerings From Trading Platforms, in % of Crypto Investors, April 2022
  • Share of Crypto Investors Who Have Planned to Change Their Crypto Asset Portfolio, in %, April 2022

6.7. Turkey

  • Share of Respondents Who Have Not Invested in Cryptocurrency, in %, March 2022
  • Breakdown of Top Reasons for Investing in Cryptocurrency, in % of Respondents, March 2022
  • Share of Crypto Traders Who Find the Cryptocurrency Market Risk-free, in %, 2022e
  • Share of Traders Who Prefer Bitcoin Over Other Cryptocurrencies, in %, 2022e

7. Asia-Pacific

7.1. Regional

  • Cryptocurrency Market Overview And Trends, October 2022
  • Impact of Crypto Winter on Cryptocurrency Market, December 2022
  • Share of Crypto-Owners Who Bought Cryptocurrency for the First Time in 2021, in %, February 2022
  • Top Industry Sub-Sectors Among Companies Identified as Emerging Giants, 2021

7.2. China

  • Cryptocurrency Market Overview, November 2022

7.3. Indonesia

  • Share of Respondents Who Own Cryptocurrency, in %, 2021
  • Breakdown of Crypto-Owners Owning Cryptocurrency, by Age, in %, 2021

7.4. India

  • Share of Population That Has Either Traded in Cryptocurrency or Held Crypto in the Last 6 Months, in %, June 2022
  • Top Cryptocurrency Investment Strategies That Crypto Investors Plan to Undertake in the Next 6 Months, in % of Crypto Investors, Q1 2022 vs Q2 2022
  • Top Reasons Why Crypto Investors Invested in Cryptocurrency, in %, June 2022
  • Breakdown of Crypto Investors Holding Cryptocurrency, by Age, in %, Q1 2022 vs Q2 2022
  • Breakdown of Top Cryptocurrencies Held By Investors, in % of Respondents, 2022

7.5. Malaysia

  • Breakdown of Crypto-Owners Owning Cryptocurrency, by Gender, in %, 2021
  • Breakdown of Crypto-Owners Owning Cryptocurrency, by Age, in %, 2021

7.6. Philippines

  • Share of Respondents Who Own Cryptocurrency, in %, 2021
  • Breakdown of Crypto-Owners Owning Cryptocurrency, by Age, in %, 2021

7.7. Singapore

  • Share of Respondents Who Own Cryptocurrency, in %, 2021
  • Top Cryptocurrencies Favored by Crypto-Owners, in %, 2021
  • Breakdown of Crypto-Owners Owning Cryptocurrency, by Age, in %, 2021
  • Number And Value of Fintech Deals, by Fintech Area, in USD million, H1 2022

7.8. Thailand

  • Share of Respondents Who Own Cryptocurrency, in %, 2021

7.9. Vietnam

  • Share of Respondents Who Own Cryptocurrency, in %, 2021

8. Middle East
8.1. Regional

  • Cryptocurrency Market Overview and Trends, October 2022
  • Year-on-Year Growth in Cryptocurrency Transaction Volume, by Countries, in %, July 2021-June 2022

8.2. UAE

  • Share of Respondents Who Indicated Their Interest in Investing in Cryptocurrency in the Next 5 Years, in %, 2021
  • Share of Respondents Who Indicated Their Trust in Digital Currencies Such as Cryptocurrency, in %, December 2021
  • Top Concerns That Respondents Have About Cryptocurrency, in % of Respondents, December 2021

9. Africa
9.1. Regional

  • Cryptocurrency Market Overview And Trends, October 2022
  • Share of Respondents Who Own Cryptocurrency vs Those Who Plan to Purchase Cryptocurrency in the Coming Year, in %, February 2022

9.2. Nigeria

  • Share of Respondents Who Either Owned or Traded in Cryptocurrencies in the Last 6 Months, in %, February 2022

Samples

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Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Ally
  • Amazon
  • Apple
  • Asian Bank
  • Goldman Sachs
  • HSBC
  • JPMorgan Chase
  • Mastercard
  • Meta
  • Morgan Stanley
  • PayPal
  • Royal Bank of Scotland
  • Visa
  • Wells Fargo

Methodology

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