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Formula One (F1) 2021 - Property Profile, Sponsorship and Media Landscape

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  • 86 Pages
  • March 2021
  • Region: Global
  • GlobalData
  • ID: 5308875
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Detailed insight into this years Formula One season which looks closer at the commercial landscape of the event, Grand Prix's, team's and its drivers.

A clear breakdown of the sponsorship landscape of the event, the teams and its drivers. An in-depth look at how money is generated through sponsorship and media rights, whilst also looking closer at the past and future implications of COVID-19 on the racing series.

  • A detailed run through of the new Formula One season and its commercial state of play after COVID-19. Further to breaking down the finances involved to the 23-race auto racing series, the profile also highlights the commercial landscape of the teams and its drivers.

Reasons to Buy
  • The report highlights and offers a great insight into the background of the new F1 season. Linked to speed and luxury, F1 continues to be a sport strongly linked to big money and this report shows how that money is being spent.

Table of Contents

1. Executive Summary

2. Formula One Overview

3. 2021 Calendar

4. F1 Social Media

5. Impact of COVID-19

6. f1 Sponsorship

7. Media Landscape

8. Team Breakdown

9. Team Sponsorship Summary

10. Driver Sponsorship Summary

11. Appendix

List of Tables
  • Event Social Media Graph
  • Driver Social Media Graph
  • Team Social Media Graph
  • COVID-19 Daily rate Graphs
  • Number of cases and deaths comparison Graphs
  • Potential Losses from Tickets Chart
  • F1 Sponsorship Chart
  • Sponsorship Breakdown Charts
  • Mercedes Sponsorship Charts
  • Red Bull Racing Sponsorship Charts
  • McLaren Sponsorship Charts
  • Aston Martin Sponsorship Charts
  • Alpine F1 Sponsorship Charts
  • Ferrari Sponsorship Charts
  • Alphatauri Sponsorship Charts
  • Alfa Romeo Sponsorship Charts
  • Haas Sponsorship Charts
  • Williams Sponsorship Charts
  • Team Sponsorship Comparison Tables
  • Engine Suppliers Graph
  • Driver Sponsorship Table
  • Brand & Location Tables
  • Grand Prix Title Sponsor Table & Chart

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Formula One
  • Motor Sport
  • Mercedes
  • Alpine
  • Haas
  • McLaren
  • Alfa Romeo
  • Red Bull Racing
  • Aston Martin
  • Ferrari
  • AlphaTauri
  • Williams
  • Heineken
  • Aramco
  • DHL
  • Pirelli
  • Rolex
  • Emirates
  • AWS
  • Liqui Moly