United Kingdom (UK) Small Domestic Appliances Market to 2025

Summary

The small domestic appliances market grew in 2020 driven by the COVID-19 pandemic, as UK consumers invested in appliances such as vacuum cleaners and floor cleaners as a result of spending more time at home. However, within the white goods market, which includes small kitchen appliances, major kitchen appliances and personal care electricals, small domestic appliances underperformed relative to the rest, as a result of mixed product performance.

Scope

• Small domestic appliances underperforms total white goods in 2020, despite market growth in SDA driven by the pandemic.
• Spend for small domestic appliances shifts to online with sales increasing significantly in 2020 as physical stores are forced to close temporarily due to COVID-19. Online pureplays such as Amazon, AO and The Very Group benefitted from non-essential store closures and consumers navigating to online platforms.
• With a significant proportion of consumers stating that they use different appliances to clean various floor surfaces, retailers must appeal to shoppers cleaning multiple floor surfaces.

Reasons to Buy

• Provides an overview of the key findings relating to the small domestic appliances market.
• Gain a better understanding of the total small domestic appliances market size and growth and market size and growth for each type of product including vacuum cleaners floor cleaners, irons and heating and cooling appliances.
• Gain insight into the growth of the online small domestic appliances market and how online pureplays are driving this shift to online.
• Use our in-depth analysis of the leading retailers in small domestic appliances in order to understand how to appeal to shoppers and remain competitive in the market.
• Better understand how consumers attitudes and shopping behaviours have changed regarding small domestic appliances, as a result of the pandemic.