+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Individualism and Expression - Values Emphasizing Individuality and Self-Expression of Modern Consumers

  • PDF Icon

    Company Profile

  • 42 Pages
  • March 2021
  • GlobalData
  • ID: 5308948
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Summary

Individualism and Expression is one of the eight mega-trends that the publisher covers as part of our TrendSights series of consumer insight studies. It reflects values emphasizing individuality and self-expression which are guiding confident and empowered modern consumers.

Consumers today are more individualistic than ever before, and feel more empowered to influence desired change; developments in modern society encourage self-expression, creating opportunities for consumer goods companies to offer "identity-related" products that can feel more personal to consumers.

Scope
  • Empowered and demanding consumers are defying or subverting traditional expectations of how they should act, shop, and live.
  • Discretionary purchases are being subject to greater scrutiny, with consumers closely reassessing how relevant products/services are to them.
  • More informed consumers are making product choices with specific health concerns in mind.

Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • Trend Snapshot
  • Trend Analysis
  • What?
  • Why?
  • Who?
  • How?
  • Future Implications
  • Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Coca-Cola
  • Nutella
  • Heinz
  • Johnnie Walker
  • Morinaga
  • Nourished
  • Trifecta
  • Lavit
  • Kievit
  • &Me
  • Diageo
  • Heineken
  • Plume And Petal
  • AURA
  • Clarins
  • Nivea
  • So Klin
  • Suavitel
  • Ariel
  • Betapol
  • Sorbent
  • TeeFee
  • AnimalBiome
  • Tailored Pet
  • Petpuls
  • Hungryroot
  • Sifter
  • Kroger
  • Taco Bell
  • White Castle