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Individualism and Expression - Values Emphasizing Individuality and Self-Expression of Modern Consumers

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    Company Profile

  • 42 Pages
  • March 2021
  • GlobalData
  • ID: 5308948
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Individualism and Expression is one of the eight mega-trends that the publisher covers as part of our TrendSights series of consumer insight studies. It reflects values emphasizing individuality and self-expression which are guiding confident and empowered modern consumers.

Consumers today are more individualistic than ever before, and feel more empowered to influence desired change; developments in modern society encourage self-expression, creating opportunities for consumer goods companies to offer "identity-related" products that can feel more personal to consumers.

  • Empowered and demanding consumers are defying or subverting traditional expectations of how they should act, shop, and live.
  • Discretionary purchases are being subject to greater scrutiny, with consumers closely reassessing how relevant products/services are to them.
  • More informed consumers are making product choices with specific health concerns in mind.

Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • Trend Snapshot
  • Trend Analysis
  • What?
  • Why?
  • Who?
  • How?
  • Future Implications
  • Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Coca-Cola
  • Nutella
  • Heinz
  • Johnnie Walker
  • Morinaga
  • Nourished
  • Trifecta
  • Lavit
  • Kievit
  • &Me
  • Diageo
  • Heineken
  • Plume And Petal
  • AURA
  • Clarins
  • Nivea
  • So Klin
  • Suavitel
  • Ariel
  • Betapol
  • Sorbent
  • TeeFee
  • AnimalBiome
  • Tailored Pet
  • Petpuls
  • Hungryroot
  • Sifter
  • Kroger
  • Taco Bell
  • White Castle