Individualism and Expression - Values Emphasizing Individuality and Self-Expression of Modern Consumers

Summary

Individualism and Expression is one of the eight mega-trends that the publisher covers as part of our TrendSights series of consumer insight studies. It reflects values emphasizing individuality and self-expression which are guiding confident and empowered modern consumers.

Consumers today are more individualistic than ever before, and feel more empowered to influence desired change; developments in modern society encourage self-expression, creating opportunities for consumer goods companies to offer "identity-related" products that can feel more personal to consumers.

Scope

• Empowered and demanding consumers are defying or subverting traditional expectations of how they should act, shop, and live.
• Discretionary purchases are being subject to greater scrutiny, with consumers closely reassessing how relevant products/services are to them.
• More informed consumers are making product choices with specific health concerns in mind.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.