Confetti Fine Foods - Success Case Study

Summary

The USP of Confetti is its offering of snacks made with vegetables, including so-called "ugly vegetables" that have low aesthetic value, as an attractive and healthy snack option. Through its brand Trishaw Treats, Confetti Fine Foods offers snacks in flavors that are most popular in Singapore. Trishaw Treats claims that it offers chips made from 100% vegetables and fruits that are therefore gluten-free.

Confetti Fine Foods manufactures the Trishaw Treats brand of artisanal, nutrient-rich vegetable snacks in flavors inspired by Singaporean heritage.

Scope

• The brand has successfully positioned itself as a better-for-you snack option by developing snacks made from vegetables.
• Confetti Fine Foods aims to promote local heritage flavors to offer a unique sensory experience to its consumers.
• Product packaging that is made from plant fibers speaks volumes about sustainability.
• Confetti Fine Foods strives to support organizations that fight hunger and malnutrition.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.