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Eastern Europe Pay TV Market Forecasts to 2026

  • ID: 5309167
  • Report
  • April 2021
  • Region: Europe
  • 202 Pages
  • Digital TV Research
Eastern Europe to Add 6 Million Digital Pay-TV Subs

FEATURED COMPANIES

  • A1
  • Cyfra Polsat
  • Invitel
  • NTV Plus
  • T-2
  • Toya

This report presents insights and forecasts for the Eastern European Pay TV Market from 2010 to 2026 for 22 countries by household penetration, pay TV subscribers, pay TV revenues, major operator, country and platform.

Eastern Europe will lose nearly 5 million pay TV subscribers between 2020 and 2026 to take the total to 78.18 million. Not great - but not as bad as the US.

Most of the remaining analog cable TV subscribers are paying very little to receive very little. These homes are reluctant or unable to upgrade to more expensive digital pay TV.

There were still 12.6 million analog cable subscribers by end-2020.

The number of digital pay TV subscribers will increase by nearly 6 million between 2020 and 2026 to 76 million.

Pay TV will be taken by 63% of the region’s TV homes in 2026; down from 66% in 2020. Digital pay TV penetration will climb from 56% to 62% over the same period.

Countries Covered

  • Albania
  • Belarus
  • Bosnia
  • Bulgaria
  • Croatia
  • Cyprus
  • Czech Republic
  • Estonia
  • Greece
  • Hungary
  • Latvia
  • Lithuania
  • Macedonia
  • Moldova
  • Montenegro
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Ukraine
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • A1
  • Cyfra Polsat
  • Invitel
  • NTV Plus
  • T-2
  • Toya

This 202-page PDF, PowerPoint and excel report comes in three parts:

  • Insight: Detailed country-by-country analysis in a 76-page PDF document.
  • Outlook: Forecasts for 22 countries in a 47-page PowerPoint document full of charts, graphs and bullet points.
  • Excel workbook covering each year from 2010 to 2026 for 22 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform.
Note: Product cover images may vary from those shown

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  • A1
  • Akado
  • Albtelecom
  • Baltcom
  • Beeline/Veon
  • Bulsatcom
  • Cablenet
  • Canal Plus
  • Cgates
  • Cosmote
  • CT
  • Cyfra Polsat
  • Cytavision
  • Digi TV
  • Digitalb
  • Direct One
  • Elisa
  • ER Telecom
  • Evo
  • Focussat
  • Home 3
  • Inea
  • Invitel
  • M:Tel
  • Max TV
  • Max TV/T-HT
  • MinDig
  • Moldtelecom
  • MTIS
  • MTS
  • Neo TV
  • Netia
  • Nova
  • NTV Plus
  • O2
  • Orange TV
  • Orion
  • Primetel
  • RCS-RDS
  • Rostelecom
  • SBB
  • Skylink
  • Slovak Telekom
  • Sun
  • T-2
  • T-Home
  • T-Mobile
  • Telekom Romania
  • Telekom Srbija
  • Telemach
  • Telia
  • Telly
  • TEO
  • Tet
  • Total TV
  • Toya
  • TP/Orange
  • Tricolor
  • Tring
  • Triolan
  • Ukrtelecom
  • UPC
  • Vectra
  • Viasat
  • Vivacom
  • Vodafone
  • Volia
  • Zala
Note: Product cover images may vary from those shown

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