E-Commerce (Goods) in Serbia

E-commerce continued to gain value share in 2021. While growth was not quite as high as in 2020, when value sales increased by more over a third, there was still very healthy double-digit value growth in 2021. Also, domestic e-commerce grew more than foreign e-commerce in 2021 and also accounted for higher value sales. There were several reasons for this. Serbian consumers like to support local companies and in addition, local companies are much more flexible about payment options.

This E-Commerce (Goods) in Serbia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the E-Commerce (Goods) market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.