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Authentication and Brand Protection Market by Technology (Overt, Covert, Digital, Forensic), Offering (Security Labels, Holograms, RFID/NFC, Barcodes, QR Codes), Authentication Mode (Smartphone, Blockchain), Application, Region - Global Forecast to 2028

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    Report

  • 210 Pages
  • June 2023
  • Region: Global
  • Markets and Markets
  • ID: 5310702
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Increasing Prevalence of Brand Infringement to Fuel Demand for Authentication and Brand Protection Products

The global authentication and brand protection market was valued at USD 2.9 billion in 2023 and is estimated to reach USD 4.3 billion by 2028, registering a CAGR of 8.3% during the forecast period. Consumers are increasingly concerned about the safety and authenticity of the products they purchase. They want to ensure that the products they buy are genuine and pose no risk to their health or well-being. Authentication technologies play a significant role in addressing these consumer concerns. The authentication technologies also help to reduce the risk of harm from counterfeit goods. Counterfeit products, such as counterfeit pharmaceuticals, electronics, or luxury goods, can often be of inferior quality, and in some cases, pose significant health and safety risks to consumers. These factors are fueling the market growth.

Blockchain segment is expected to grow at the highest CAGR during the forecast period.

The blockchain segment is growing at the highest CAGR in the authentication and brand protection market due to its inherent features of transparency, immutability, and decentralized nature. Blockchain technology enables the secure recording and tracking of transactions and product information throughout the supply chain, ensuring the authenticity and integrity of products. By leveraging blockchain, brands can establish a tamper-proof and auditable record of their products, enabling seamless traceability, anti-counterfeiting measures, and enhanced consumer trust.

US to grow at the highest CAGR for North America authentication and brand protection market

US is experiencing the highest growth rate in the authentication and brand protection market due to several factors. The presence of key players in US, along with a large customer base, is among the major factors driving the authentication and brand protection market in US. This market in US is driven by advancements in authentication and brand protection technologies. Additionally, rules and regulations implemented in the country to check counterfeiting activities have been fostering market growth in the country.

In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the authentication and brand protection marketplace.

  • By Company Type: Tier 1 - 25%, Tier 2 - 35%, and Tier 3 - 35%
  • By Designation: C-level Executives - 35%, Directors - 25%, and Others - 40%
  • By Region: North America- 25%, Europe - 40%, Asia Pacific- 25% and RoW- 10%

Authentix (US); Avery Dennison (US); Brady (US); De La Rue (England); Wisekey (Switzerland); Infineon (Germany); Merck Group (Germany); HID Global (Sweden); Centro Grafico (Italy); Sun Chemicals (US); are some of the key players in the authentication and brand protection market.

The study includes an in-depth competitive analysis of these key players in the authentication and brand protection market, with their company profiles, recent developments, and key market strategies.

Research Coverage

This research report categorizes the authentication and brand protection market by type (Smartphone Authentication, and Blockchain Authentication), by offering (Security Labels and Inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR Codes), by Technology (Overt, Covert, Digital, and Forensic), by Application (Electronics, Pharmaceuticals, Automobile, Food & Beverage, Apparels, Luxury Goods, Cosmetics, and Others) and by region (North America, Europe, Asia Pacific, and RoW). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the authentication and brand protection market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; Contracts, partnerships, agreements. new product & service launches, mergers and acquisitions, and recent developments associated with the authentication and brand protection market. Competitive analysis of upcoming startups in the authentication and brand protection market ecosystem is covered in this report.

Reasons to buy this report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall authentication and brand protection market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities. 

The report provides insights on the following pointers: 

  • Analysis of key drivers (Increasing Emphasis on Safeguarding Product and Brand Integrity, Emergence of Track & Trace Technologies Stringent Enforcement of Anti-Counterfeiting Laws and Regulations by Governments, Heightened focus on consumer safety and satisfaction, with authentication technologies helping to identify genuine products), restraints (Requirement for Significant Initial Capital Investment, Limitations of Existing Technologies), opportunities (Increasing Demand from Emerging Economies in APAC, Development of Remote Authentication Solutions, Increasing collaboration between businesses, industry associations, and government agencies to combat counterfeiting), and challenges (Lack of Awareness of Product Authentication, constant evolution of counterfeiting and fraudulent practices) influencing the growth of the authentication and brand protection market 
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the authentication and brand protection market
  • Market Development: Comprehensive information about lucrative markets - the report analyses the authentication and brand protection market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the authentication and brand protection market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Authentix (US); Avery Dennison (US); Brady (US); De La Rue (England); Wisekey (Switzerland); Infineon (Germany); Merck Group (Germany); HID Global (Sweden); Centro Grafico (Italy); Sun Chemicals (US) among others in authentication and brand protection market

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Segments Covered
Figure 1 Market Segmentation
1.3.2 Geographical Scope
1.3.3 Years Considered
1.4 Recession Analysis
1.5 Currency Considered
1.6 Stakeholders
1.7 Summary of Changes

2 Research Methodology
2.1 Research Data
Figure 2 Research Design
2.1.1 Secondary Data
2.1.1.1 List of Secondary Sources
2.1.1.2 Key Data from Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data from Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Factor Analysis
Figure 3 Revenue Generated by Companies from Sales of Authentication and Brand Protection Products
Figure 4 Illustrative Example of Companies Operating in Authentication and Brand Protection Market
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.1.1 Approach to Arrive at Market Size Using Bottom-Up Analysis
(Demand Side)
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
2.3.2 Top-Down Approach
2.3.2.1 Approach to Capture Market Share Using Top-Down Analysis
(Supply Side)
Figure 6 Top-Down Approach
2.4 Data Triangulation
Figure 7 Data Triangulation
2.5 Research Assumptions
2.6 Parameters Considered to Analyze Recession Impact
Table 1 Recession Impact Analysis

3 Executive Summary
Figure 8 Qr Codes Segment to Depict Highest CAGR in Authentication and Brand Protection Market from 2023 to 2028
Figure 9 Overt Segment to Account for Largest Share of Authentication and Brand Protection Market in 2028
Figure 10 Pharmaceuticals Segment to Register Highest CAGR Between 2023 and 2028
Figure 11 Asia-Pacific to Hold Largest Share of Authentication and Brand Protection Market in 2023

4 Premium Insights
4.1 Attractive Opportunities for Players in Authentication and Brand Protection Market
Figure 12 Increasing Prevalence of Brand Infringement to Fuel Demand for Authentication and Brand Protection Products
4.2 Authentication and Brand Protection Market, by Authentication Mode
Figure 13 Smartphone Authentication Segment Held Larger Market Share in 2022
4.3 Authentication and Brand Protection Market, by Offering
Figure 14 Security Labels and Inks Segment to Account for Largest Share of Authentication and Brand Protection Market in 2028
4.4 Authentication and Brand Protection Market, by Application and Region
Figure 15 Pharmaceutical Segment and North America to Register Highest Revenue in Authentication and Brand Protection Market in 2028
4.5 Authentication and Brand Protection Market, by Region
Figure 16 US to Depict Highest CAGR in Authentication and Brand Protection Market Between 2023 and 2028

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 17 Authentication and Brand Protection Market Dynamics
5.2.1 Drivers
Figure 18 Authentication and Brand Protection Market Drivers: Impact Analysis
5.2.1.1 High Emphasis on Safeguarding Product and Brand Integrity
5.2.1.2 Increased Use of Track and Trace Technologies in Supply Chain
5.2.1.3 Enforcement of Anti-Counterfeiting Laws and Regulations by Governments
5.2.1.4 Heightened Focus on Consumer Safety and Satisfaction
5.2.2 Restraints
Figure 19 Authentication and Brand Protection Market Restraints: Impact Analysis
5.2.2.1 Requirement for Significant Initial Capital Investments
5.2.2.2 Limitations of Existing Authentication Technologies
5.2.3 Opportunities
Figure 20 Authentication and Brand Protection Market Opportunities: Impact Analysis
5.2.3.1 Increased Textile and Apparel Production in Asia-Pacific
5.2.3.2 Reliance on Remote Authentication Technologies
5.2.3.3 Collaborations Between Businesses to Combat Counterfeiting
5.2.4 Challenges
Figure 21 Authentication and Brand Protection Market Challenges: Impact Analysis
5.2.4.1 Lack of Awareness About Benefits of Authentication Technologies
5.2.4.2 Developing Foolproof Anti-Counterfeiting Solutions
5.3 Value Chain Analysis
Figure 22 Authentication and Brand Protection Market: Value Chain Analysis
5.4 Ecosystem Mapping
Figure 23 Key Segments of Authentication and Brand Protection Market
Table 2 Role of Companies in Value Chain
5.5 Porter's Five Forces Analysis
Table 3 Impact of Porter's Five Forces on Authentication and Brand Protection Market
Figure 24 Impact Analysis: Porter's Five Forces
5.5.1 Intensity of Competitive Rivalry
5.5.2 Threat of New Entrants
5.5.3 Bargaining Power of Suppliers
5.5.4 Bargaining Power of Buyers
5.5.5 Threat of Substitutes
5.6 Key Stakeholders and Buying Criteria
5.6.1 Key Stakeholders in Buying Process
Figure 25 Influence of Stakeholders on Buying Process for Top 3 End-users
Table 4 Influence of Stakeholders on Buying Process for Top 3 End-users (%)
5.6.2 Buying Criteria
Figure 26 Key Buying Criteria for Top 3 End-users
Table 5 Key Buying Criteria for Top 3 End-users
5.7 Trends/Disruptions Impacting Customers’ Businesses
Figure 27 Revenue Shift for Players in Authentication and Brand Protection Market
5.8 Case Study Analysis
5.8.1 Opsec's Brand Protection Tools Help Tonino Lamborghini Secure Supply Chain
5.8.2 Nabcore's Brand Protection Solutions Help Electronics Company Improve Security
5.8.3 Ausnfc's Authentication Services Help Old Kempton Distillery Safeguard Products
5.8.4 Collaboration Between Systech and Alcoholic Beverage Company to Develop E-Fingerprint Product Labels
5.9 Technology Analysis
5.9.1 Artificial Intelligence and Machine Learning
5.9.2 Geolocation and Geo-Blocking
5.9.3 Augmented Reality
5.9.4 Watermarking and Digital Fingerprinting
5.10 Average Selling Price Analysis
Figure 28 Average Selling Prices of Authentication and Brand Protection Products, Based on Application
5.10.1 Average Selling Prices of Authentication and Brand Protection Products, by Application (USD)
Table 6 Average Selling Prices of Authentication and Brand Protection Products, by Application (USD)
5.10.2 Average Selling Price Trends
Table 7 Average Selling Price of Authentication and Brand Protection Products, by Region
5.11 Patent Analysis
Figure 29 Top 10 Companies with Highest Number of Patent Applications from 2013 to 2023
Figure 30 Patents Granted from 2013 to 2023
Table 8 Top 20 Patent Owners in US from 2013 to 2023
Table 9 List of Patents Granted in Authentication and Brand Protection Market, 2021-2022
5.12 Trade Analysis
5.12.1 Import Scenario
Figure 31 Import Data, by Key Country, 2018-2022 (USD Million)
5.12.2 Export Scenario
Figure 32 Export Data, by Key Country, 2018-2022 (USD Million)
5.13 Key Conferences and Events, 2023-2024
Table 10 Authentication and Brand Protection Market: List of Conferences & Events
5.14 Regulatory Landscape
5.14.1 Regulatory Bodies, Government Agencies, and Other Organizations
Table 11 North America: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Europe: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 13 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 14 Row: List of Regulatory Bodies, Government Agencies, and Other Organizations
5.14.2 Standards for Authentication and Brand Protection Solutions

6 Key Technology Trends in Authentication and Brand Protection Market
6.1 Introduction
6.2 Emerging Technology Trends in Authentication and Brand Protection Market
6.2.1 Blockchain Technology
6.2.2 Internet of Things and Artificial Intelligence
6.2.3 Smart Packaging
6.2.4 Biometrics
6.2.5 Integration of Data Analytics

7 Authentication and Brand Protection Market, by Authentication Mode
7.1 Introduction
Figure 33 Authentication and Brand Protection Market, by Authentication Mode
Figure 34 Smartphone Authentication Segment to Account for Larger Market Share in 2028
Table 15 Authentication and Brand Protection Market, by Authentication Mode, 2019-2022 (USD Million)
Table 16 Authentication and Brand Protection Market, by Authentication Mode, 2023-2028 (USD Million)
7.2 Smartphone Authentication
7.2.1 Integration of Product Authentication Apps in Android and Ios Smartphones to Verify Product Authenticity
7.3 Blockchain Authentication
7.3.1 Deployment of Blockchain Authentication Technology to Enable Supply Chain Traceability

8 Authentication and Brand Protection Market, by Technology
8.1 Introduction
Figure 35 Authentication and Brand Protection Market, by Technology
Figure 36 Overt Segment to Dominate Authentication and Brand Protection Market During Forecast Period
Table 17 Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 18 Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
8.2 Overt
8.2.1 Development of Overt Solutions to Help Customers Identify Genuine Products
Table 19 Overt: Authentication and Brand Protection Market, by Offering, 2019-2022 (USD Million)
Table 20 Overt: Authentication and Brand Protection Market, by Offering, 2023-2028 (USD Million)
Table 21 Overt: Authentication and Brand Protection Market, by Application, 2019-2022 (USD Million)
Table 22 Overt: Authentication and Brand Protection Market, by Application, 2023-2028 (USD Million)
8.3 Covert
8.3.1 Reliance on Covert Authentication Technology to Provide Second Level of Security
Table 23 Covert: Authentication and Brand Protection Market, by Offering, 2019-2022 (USD Million)
Table 24 Covert: Authentication and Brand Protection Market, by Offering, 2023-2028 (USD Million)
Table 25 Covert: Authentication and Brand Protection Market, by Application, 2019-2022 (USD Million)
Table 26 Covert: Authentication and Brand Protection Market, by Application, 2023-2028 (USD Million)
8.4 Digital
8.4.1 Implementation of Digital Technologies to Develop Track-And-Trace Systems
Table 27 Digital: Authentication and Brand Protection Market, by Offering, 2019-2022 (USD Million)
Table 28 Digital: Authentication and Brand Protection Market, by Offering, 2023-2028 (USD Million)
Table 29 Digital: Authentication and Brand Protection Market, by Application, 2019-2022 (USD Million)
Table 30 Digital: Authentication and Brand Protection Market, by Application, 2023-2028 (USD Million)
8.5 Forensic
8.5.1 Use of Forensic Anti-Counterfeit Solutions to Enhance Product and Package Security
Table 31 Forensic: Authentication and Brand Protection Market, by Offering, 2019-2022 (USD Million)
Table 32 Forensic: Authentication and Brand Protection Market, by Offering, 2023-2028 (USD Million)
Table 33 Forensic: Authentication and Brand Protection Market, by Application, 2019-2022 (USD Million)
Table 34 Forensic: Authentication and Brand Protection Market, by Application, 2023-2028 (USD Million)

9 Authentication and Brand Protection Market, by Offering
9.1 Introduction
Figure 37 Authentication and Brand Protection Market, by Offering
Figure 38 Security Labels and Inks Segment to Account for Largest Market Share in 2028
Table 35 Authentication and Brand Protection Market, by Offering, 2019-2022 (USD Million)
Table 36 Authentication and Brand Protection Market, by Offering, 2023-2028 (USD Million)
9.2 Security Labels and Inks
9.2.1 Utilization of Temper-Evident Security Labels for Brand Protection
Table 37 Security Labels and Inks: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 38 Security Labels and Inks: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
9.3 Holograms
9.3.1 Reliance on Holograms to Provide Quick Product Authentication and Validation
Table 39 Holograms: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 40 Holograms: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
9.4 Barcodes
9.4.1 Application of Barcodes in Product Check-Out, Inventory Management, and Tracking
Table 41 Barcodes: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 42 Barcodes: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
9.5 Rfid/Nfc Tags
9.5.1 Use of Rfid/Nfc Tags in Real-Time Tracking and Automated Authentication
Table 43 Rfid/Nfc Tags: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 44 Rfid/Nfc Tags: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
9.6 Authentication Chips
9.6.1 Incorporation of Authentication Chips for Item Tracking Throughout Supply Chain
Table 45 Authentication Chips: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 46 Authentication Chips: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
9.7 Qr Codes
9.7.1 Availability of Low-Cost Qr Codes for Product Authentication
Table 47 Qr Codes: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 48 Qr Codes: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)

10 Authentication and Brand Protection Market, by Application
10.1 Introduction
Figure 39 Authentication and Brand Protection Market, by Application
Figure 40 Pharmaceuticals Segment to Hold Largest Share of Authentication and Brand Protection Market in 2028
Table 49 Authentication and Brand Protection Market, by Application, 2019-2022 (USD Million)
Table 50 Authentication and Brand Protection Market, by Application, 2023-2028 (USD Million)
10.2 Electronics
10.2.1 Investments in Track & Trace Technologies by Electronic Manufacturers to Drive Market
Table 51 Electronics: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 52 Electronics: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
Table 53 Electronics: Authentication and Brand Protection Market, by Region, 2019-2022 (USD Million)
Table 54 Electronics: Authentication and Brand Protection Market, by Region, 2023-2028 (USD Million)
10.3 Pharmaceuticals
10.3.1 Enforcement of Mandates Regarding Use of Authentication Technologies to Combat Counterfeit Drugs to Boost Segmental Growth
Figure 41 Overt Segment to Account for Largest Market Share in 2028
Table 55 Pharmaceuticals: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 56 Pharmaceuticals: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
Figure 42 North America to Depict Highest CAGR During Forecast Period
Table 57 Pharmaceuticals: Authentication and Brand Protection Market, by Region, 2019-2022 (USD Million)
Table 58 Pharmaceuticals: Authentication and Brand Protection Market, by Region, 2023-2028 (USD Million)
10.4 Automobiles
10.4.1 Strong Focus on Preventing Sales of Fake Automotive Components to Boost Demand
Table 59 Automobiles: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 60 Automobiles: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
Table 61 Automobiles: Authentication and Brand Protection Market, by Region, 2019-2022 (USD Million)
Table 62 Automobiles: Authentication and Brand Protection Market, by Region, 2023-2028 (USD Million)
10.5 Food & Beverages
10.5.1 Adoption of Brand Protection Solutions to Limit Circulation of Fake Foods & Beverages to Drive Market
Table 63 Food & Beverages: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 64 Food & Beverages: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
Table 65 Food & Beverages: Authentication and Brand Protection Market, by Region, 2019-2022 (USD Million)
Table 66 Food & Beverages: Authentication and Brand Protection Market, by Region, 2023-2028 (USD Million)
10.6 Apparels
10.6.1 Use of Authentication Solutions to Prevent Premium Apparel Counterfeiting to Contribute to Market Growth
Table 67 Apparels: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 68 Apparels: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
Table 69 Apparels: Authentication and Brand Protection Market, by Region, 2019-2022 (USD Million)
Table 70 Apparels: Authentication and Brand Protection Market, by Region, 2023-2028 (USD Million)
10.7 Luxury Goods
10.7.1 Investments in Sophisticated Tech Solutions to Authenticate Products to Support Market Growth
Table 71 Luxury Goods: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 72 Luxury Goods: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
Table 73 Luxury Goods: Authentication and Brand Protection Market, by Region, 2019-2022 (USD Million)
Table 74 Luxury Goods: Authentication and Brand Protection Market, by Region, 2023-2028 (USD Million)
10.8 Cosmetics
10.8.1 Increased Use of Authentication and Brand Protection Solutions to Curb Counterfeit Cosmetics Trading to Drive Market
Table 75 Cosmetics: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 76 Cosmetics: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
Table 77 Cosmetics: Authentication and Brand Protection Market, by Region, 2019-2022 (USD Million)
Table 78 Cosmetics: Authentication and Brand Protection Market, by Region, 2023-2028 (USD Million)
10.9 Others
Table 79 Others: Authentication and Brand Protection Market, by Technology, 2019-2022 (USD Million)
Table 80 Others: Authentication and Brand Protection Market, by Technology, 2023-2028 (USD Million)
Table 81 Others: Authentication and Brand Protection Market, by Region, 2019-2022 (USD Million)
Table 82 Others: Authentication and Brand Protection Market, by Region, 2023-2028 (USD Million)

11 Authentication and Brand Protection Market, by Region
11.1 Introduction
Figure 43 Authentication and Brand Protection Market in US to Depict Highest CAGR from 2023 to 2028
Table 83 Authentication and Brand Protection Market, by Region, 2019-2022 (USD Million)
Table 84 Authentication and Brand Protection Market, by Region, 2023-2028 (USD Million)
11.2 North America
11.2.1 Impact of Recession on Market in North America
Figure 44 North America: Authentication and Brand Protection Market Snapshot
Table 85 North America: Authentication and Brand Protection Market, by Country, 2019-2022 (USD Million)
Table 86 North America: Authentication and Brand Protection Market, by Country, 2023-2028 (USD Million)
Table 87 North America: Authentication and Brand Protection Market, by Application, 2019-2022 (USD Million)
Table 88 North America: Authentication and Brand Protection Market, by Application, 2023-2028 (USD Million)
11.2.2 US
11.2.2.1 Implementation of Anti-Counterfeiting Regulations to Restrict Inauthentic Product Sales
11.2.3 Canada
11.2.3.1 Imposition of Government Initiatives to Curb Trading of Illegal Healthcare Products
11.2.4 Mexico
11.2.4.1 Enforcement of Rules and Regulations to Fight Against Counterfeit Products
11.3 Europe
11.3.1 Impact of Recession on Market in Europe
Figure 45 Europe: Authentication and Brand Protection Market Snapshot
Table 89 Europe: Authentication and Brand Protection Market, by Country, 2019-2022 (USD Million)
Table 90 Europe: Authentication and Brand Protection Market, by Country, 2023-2028 (USD Million)
Table 91 Europe: Authentication and Brand Protection Market, by Application, 2019-2022 (USD Million)
Table 92 Europe: Authentication and Brand Protection Market, by Application, 2023-2028 (USD Million)
11.3.2 Germany
11.3.2.1 Use of Authentication Solutions to Support Active Pharmaceutical Ingredient Export
11.3.3 UK
11.3.3.1 Adoption of Authentication and Brand Protection Solutions to Fix Fake Product Trading
11.3.4 France
11.3.4.1 Employment of Authentication Solutions to Avoid Manufacturing Substandard Pharma Products
11.3.5 Rest of Europe
11.4 Asia-Pacific
11.4.1 Impact of Recession on Market in Asia-Pacific
Figure 46 Asia-Pacific: Authentication and Brand Protection Market Snapshot
Table 93 Asia-Pacific: Authentication and Brand Protection Market, by Country, 2019-2022 (USD Million)
Table 94 Asia-Pacific: Authentication and Brand Protection Market, by Country, 2023-2028 (USD Million)
Table 95 Asia-Pacific: Authentication and Brand Protection Market, by Application, 2019-2022 (USD Million)
Table 96 Asia-Pacific: Authentication and Brand Protection Market, by Application, 2023-2028 (USD Million)
11.4.2 China
11.4.2.1 Utilization of Authentication Products to Limit Intellectual Property Infringement
11.4.3 India
11.4.3.1 Execution of Stringent Policies to Prevent Counterfeiting
11.4.4 Japan
11.4.4.1 Use of Brand Protection Solutions to Ensure Import of Authentic Products
11.4.5 South Korea
11.4.5.1 Adoption of Brand Authentication Solutions to Reduce Luxury Brand Counterfeiting
11.4.6 Rest of Asia-Pacific
11.5 RoW
11.5.1 Impact of Recession on Market in RoW
Table 97 Row: Authentication and Brand Protection Market, by Region, 2019-2022 (USD Million)
Table 98 Row: Authentication and Brand Protection Market, by Region, 2023-2028 (USD Million)
Table 99 Row: Authentication and Brand Protection Market, by Application, 2019-2022 (USD Million)
Table 100 Row: Authentication and Brand Protection Market, by Application, 2023-2028 (USD Million)
Table 101 Middle East & Africa: Authentication and Brand Protection Market, by Country, 2019-2022 (USD Million)
Table 102 Middle East & Africa: Authentication and Brand Protection Market, by Country, 2023-2028 (USD Million)
Table 103 South America: Authentication and Brand Protection Market, by Country, 2019-2022 (USD Million)
Table 104 South America: Authentication and Brand Protection Market, by Country 2023-2028 (USD Million)
11.5.2 Middle East & Africa
11.5.2.1 Introduction of Intellectual Property Conservation Laws to Fight Against Brand Imitation
11.5.3 South America
11.5.3.1 Reliance on Authentication Solutions to Protect E-Retail and Manufacturing Businesses

12 Competitive Landscape
12.1 Overview
12.2 Key Developments in Authentication and Brand Protection Market
Table 105 Strategies Adopted by Key Players in Authentication and Brand Protection Market
12.3 Revenue Analysis of Top Companies
Figure 47 5-Year Revenue Analysis of Top Players in Authentication and Brand Protection Market
12.4 Market Share Analysis
Table 106 Market Share of Top Players in Authentication and Brand Protection Market in 2022
Figure 48 Market Share of Key Players in Authentication and Brand Protection Market
12.5 Company Evaluation Matrix
12.5.1 Stars
12.5.2 Emerging Leaders
12.5.3 Pervasive Players
12.5.4 Participants
Figure 49 Company Evaluation Matrix, 2022
12.6 Evaluation Matrix of Startups/Smes, 2022
12.6.1 Progressive Players
12.6.2 Responsive Companies
12.6.3 Dynamic Companies
12.6.4 Starting Blocks
Figure 50 Evaluation Matrix of Startups/Smes, 2022
12.7 Authentication and Brand Protection Market: Company Footprint
Table 107 Overall Company Footprint
Table 108 Company Offering Footprint
Table 109 Company Application Footprint
Table 110 Company Regional Footprint
12.8 Authentication and Brand Protection Market: Sme Matrix
Table 111 Authentication and Brand Protection Market: List of Keys SMEs
Table 112 Authentication and Brand Protection Market: Competitive Benchmarking of SMEs
12.9 Competitive Scenario
Table 113 Authentication and Brand Protection Market: Product Launches, 2019-2021
Table 114 Authentication and Brand Protection Market: Deals, 2019-2023
12.9.1 Other Strategies
Table 115 Authentication and Brand Protection Market: Other Strategies, 2022

13 Company Profiles
(Business Overview, Products Offered, Recent Developments, and Analyst's View (Key Strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
13.1 Key Players
13.1.1 Authentix
Table 116 Authentix: Company Overview
Table 117 Authentix: Products Offered
Table 118 Authentix: Deals
13.1.2 Avery Dennison Corporation
Table 119 Avery Dennison Corporation: Company Overview
Figure 51 Avery Dennison Corporation: Company Snapshot
Table 120 Avery Dennison Corporation: Products Offered
Table 121 Avery Dennison Corporation: Product Launches
Table 122 Avery Dennison Corporation: Deals
Table 123 Avery Dennison Corporation: Others
13.1.3 Brady Worldwide, Inc.
Table 124 Brady Worldwide, Inc.: Company Overview
Figure 52 Brady Worldwide, Inc.: Company Snapshot
Table 125 Brady Worldwide, Inc.: Products Offered
13.1.4 De La Rue plc
Table 126 De La Rue plc: Company Overview
Figure 53 De La Rue plc: Company Snapshot
Table 127 De La Rue plc: Products Offered
Table 128 De La Rue plc: Product Launches
Table 129 De La Rue: Deals
13.1.5 Wisekey
Table 130 Wisekey: Company Overview
Table 131 Wisekey: Products Offered
Table 132 Wisekey: Product Developments
13.1.6 Infineon Technologies AG
Table 133 Infineon Technologies Ag: Company Overview
Figure 54 Infineon Technologies Ag: Company Snapshot
Table 134 Infineon Technologies Ag: Products Offered
Table 135 Infineon Technologies Ag: Product Launches
Table 136 Infineon Technologies Ag: Deals
13.1.7 Merck Kgaa
Table 137 Merck Kgaa: Company Overview
Figure 55 Merck Kgaa: Company Snapshot
Table 138 Merck Kgaa: Products Offered
13.1.8 Hid Global Corporation
Table 139 Hid Global Corporation: Company Overview
Table 140 Hid Global Corporation: Products Offered
Table 141 Hid Global Corporation: Product Launches
13.1.9 Centro Grafico Dg
Table 142 Centro Grafico Dg: Company Overview
Table 143 Centro Grafico Dg: Products Offered
13.1.10 Sun Chemical
Table 144 Sun Chemical: Company Overview
Table 145 Sun Chemical: Products Offered
13.2 Other Players
13.2.1 Authentic Vision
Table 146 Authentic Vision: Company Overview
13.2.2 Alpvision
Table 147 Alpvision: Company Overview
13.2.3 Applied Dna Sciences
Table 148 Applied Dna Sciences: Company Overview
13.2.4 Cils International
Table 149 Cils International: Company Overview
13.2.5 Blue Bite LLC
Table 150 Blue Biet LLC: Company Overview
13.2.6 Nosco, Inc.
Table 151 Nosco, Inc.: Company Overview
13.2.7 Ultimate Solutions
Table 152 Ultimate Solutions: Company Overview
13.2.8 Qlik Software Pvt. Ltd.
Table 153 Qlik Software Pvt. Ltd.: Company Overview
13.2.9 Dss, Inc.
Table 154 Dss, Inc.: Company Overview
13.2.10 Visualead
Table 155 Visualead: Company Overview
13.2.11 Systech
Table 156 Systech: Company Overview
13.2.12 Digimarc Corporation
Table 157 Digimarc Corporation: Company Overview
13.2.13 U-Nica Solutions AG
Table 158 U-Nica Solutions Ag: Company Overview
13.2.14 Tracepack
Table 159 Tracepack: Company Overview
13.2.15 Nabcore Pte Ltd
Table 160 Nabcore Pte Ltd: Company Overview
13.2.16 Edgyn
Table 161 Edgyn: Company Overview
*Details on Business Overview, Products Offered, Recent Developments, and Analyst's View (Key Strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) Might Not be Captured in Case of Unlisted Companies.

14 Adjacent Market
14.1 Introduction
14.2 Rfid Market, by Offering
Table 162 Rfid Market, by Offering, 2018-2021 (USD Million)
Table 163 Rfid Market, by Offering, 2022-2030 (USD Million)
14.2.1 Tags
14.2.1.1 Use of Tags to Identify Assets or Person
14.2.2 Readers
14.2.3 Software & Services
14.2.3.1 Adoption of Data Storage Software & Services to Maintain Administrative Records

15 Appendix
15.1 Discussion Guide
15.2 Knowledgestore: The Subscription Portal
15.3 Available Customizations
15.4 Related Reports
15.5 Author Details

Executive Summary

Companies Mentioned

  • Alpvision
  • Applied Dna Sciences
  • Authentic Vision
  • Authentix
  • Avery Dennison Corporation
  • Blue Bite LLC
  • Brady Worldwide, Inc.
  • Centro Grafico Dg
  • Cils International
  • De La Rue plc
  • Digimarc Corporation
  • Dss, Inc.
  • Edgyn
  • Hid Global Corporation
  • Infineon Technologies AG
  • Merck Kgaa
  • Nabcore Pte Ltd
  • Nosco, Inc.
  • Qlik Software Pvt. Ltd.
  • Sun Chemical
  • Systech
  • Tracepack
  • U-Nica Solutions AG
  • Ultimate Solutions
  • Visualead
  • Wisekey

Methodology

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Table Information

Report AttributeDetails
No. of Pages210
PublishedJune 2023
Forecast Period2023 - 2028
Estimated Market Value ( USD ) in 2023 $ 2.9 Billion
Forecasted Market Value ( USD ) by 2028 $ 4.3 Billion
Compound Annual Growth Rate8.3%
Regions CoveredGlobal
No. of Companies Mentioned26

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