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Clean Label: From Health to Transparency

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    Report

  • 34 Pages
  • March 2021
  • Region: Global
  • Euromonitor International
  • ID: 5311283
Clean label has become more pertinent in recent years and claim visibility has become more essential with the rise of e-commerce. The definition of clean products is also nudging past the limits of health and nutrition to cover a more holistic perception of wellness, including food safety and transparency. This report showcases case studies of how category growth is bolstered by the introduction of clean products and how companies tap into claims for a competitive edge.

The Clean Label: From Health to Transparency global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Defining Clean Label
  • Balancing Natural With New Needs
  • Transparency as the Core
  • Appendix